1. Social Media Agency
Socialized! Ltd
Where Business Meets Social
1

2. The Facts
The Facts The Reality
800 million people are on Facebook “It’s not a question of whether or not
100 million professionals on your customers or stakeholders use
LinkedIn these tools. The question is do you know
1 billion views per day on YouTube where to nd your customers online and
how to engage them?”
100 million daily Twitter updates
25 million Google+ users
– Shane Gibson, Chief Social O cer,
Socialized! Ltd.
2

3. About Us
socialize About Us
verb sō-sh - līz We help organizations to e ectively socialize by equipping
them to pro t and prosper using social media.
transitive verb Organizations striving to stay ahead of their competition
must see social media communications as an integrated and
essential part of all major business functions. Jumping into
1 : to make social; especially : to t or this space without laying the groundwork is like giving your
kid the keys to your car without a driving lesson or a curfew,
train for a social environment <socialize and then wondering why things went bad.
people> Our mission is to help you e ectively integrate and pro t
from social media by fully equipping your organization with
the tools and the know-how for social media engagement
2 : to equip you and your organization and success.
Our vision: is to become THE Industry thought leaders in
to capitalize on social media, driving helping companies and communities become socialized.
engagement, brand and pro ts The Socialized! methodologies are based upon Shane
<socialize business> Gibson’s no-nonsense process on getting Sociable! from his
two books Sociable! How Social Media is Turning Sales and
Marketing Up-side Down and Guerrilla Social Media
Marketing co-authored with Stephen Jagger and Jay Conrad
Levinson respectively.
3

4. We Value
Community: A community makes or breaks a social e ort. They are
the true leaders.
Strategic Thinking: Our advice and insight must help ful ll client
goals and improve their business processes.
Guerrilla Marketing: guerrillas measure success by net-gains and
pro ts – it’s about results.
Diversity: It’s not “either or,” success in a social environment is about
celebrating and leveraging di erences.
Being Sociable!: and that’s about using social media and networks
to deepen relationships with stakeholders and customers.

5. The Socialized! Solutions Matrix
Our Process:
Our ultimate goal is to see your
organization be fully socialized and !""#""$#%&'
independently able to navigate and
prosper within the social web. Our job
>%?7)+%7'
is done when we have become (&8,&#79'
(566)8&',%/'
redundant and being Socialized! is part :),/';,6'
of your business culture and processes. @%&#--+7#%*#'
()*+,-+.#/0'
Social media can be a complex and
messy space…only if you allow it to be.
The Socialized! Matrix is made up of six
proven processes that, when
<,5%*=+%7' 345+66+%7'
combined, creates a clean and simple
approach to social media success. !*12,1)%'
4

6. Assessment
Every great business achievement has a starting
place. Before we help you chart your path or build a
social media pro le, we must rst understand
where you are at. This includes analysing your
current use of social media (if any), setting speci c
goals and establishing criteria for success.
An assessment of 7 core social media activities,
pro les and competencies
Upon completion a 7-12 page report and
overall score
A summary outlining the reasoning behind
your score and suggested steps for
improvement
This can be a one-o assessment or a quarterly
check-up to assess the e ectiveness and
improvement of your social media marketing
e orts
An optional Search Engine Optimization
Assessment
5

7. Strategic Planning
A Collaborative Approach
Once we have assessed your social media
readiness we help you plot a social media
strategy that is based upon where you are,
what your goals are and who your target
markets is. This will be a step-by-step plan
that will be created in conjunction with you
and your team.
A facilitated collaborative planning
approach with your organization
Process can be campaign based or
focused on the long-term process of
socializing your business
6

8. Equipping
Equipping
Equipping is about giving you and your team
the knowledge and insight to succeed on your
own in social media communications and
marketing.
Social Media Training Modules:
Rules of engagement and tools overview
B2B Social LinkedIn & Blogging for Business
Facebook Marketing & Pages
Twitter Marketing and Engagement Rules
Video content, marketing and distribution
Podcasting 101 – Getting started (From
recording to getting listed on iTunes)
Social Media Intelligence: listening &
monitoring
Blogging Intensive
Event and festival marketing
Guerrilla Social Media Marketing
7

9. Activation
Build – Develop - Promote
In order to reach your goals, you will need the
right tools for the job. Based upon your
business goals and the social media strategy
that have been assessed, we will do the work
to set up your major social media platforms.
Upgrade your existing blog and social
outposts
Launch a new blog
Twitter Facebook customization
Set-up your social media monitoring
Customized Ning sites
8

10. Launch
Fast Starts and Launching
The Launching process can include everything
from handing you the keys to the car and
sending you on your way to “holding your hand”
until you get to a place you want to be. We o er
various levels of support (depending on your
requirements) when you step into the social
media space and begin executing your strategy.
Our role will be to make sure that you stay
focused on your goals and are maximizing your
use of the various social media tools.
Social Media Calendar set-up
Consulting and implementing and
sustaining your plan
In uencer outreach
Kick-o parties, special events, Tweetups
and Meetups
9

11. Business Intelligence & Support
Building Momentum
The social media landscape and marketplace
is an ever-evolving entity. We are experts at
staying up to date with technology and
market trends in order to provide you with
the business intelligence that you need to
succeed. We are dedicated to providing you
with ongoing support, depending on your
needs, as long as you may need it.
One-site social media consulting
Competitive intelligence
Exclusive insights on trends, on-going
business intelligence
Webinars, custom on-line training
Telephone/Skype consultations
10

12. Co-Founders
Shane Gibson, Chief Social O cer
Shane Gibson is an international speaker, and author who has
addressed over 100,000 people over the past sixteen years on
stages in North America, Southern Africa and South America.
He is in high demand as a keynote speaker on the topics of
social media and sales performance.
Shane’s books include Sociable! How Social Media is Turning
Sales and Marketing Upside Down. Closing Bigger the Field
Guide to Closing Bigger Deals and his new book published by
Entrepreneur Press (McGraw Hill) called Guerrilla Social
Media Marketing, co-authored with Jay Conrad Levinson.
Shane is also Canada’s only Guerrilla Marketing Master Trainer.
Blogging since 2002, and podcasting since 2004 Shane drives
the majority of his business from social media, and social
networks.
11

13. Co-Founders
Anthony (AJ) Caridi, President
A true entrepreneur, Anthony has had a successful career as
a business development and nancial services strategist
across a wide range of industries.
Anthony has a great grounding in multiple industries
including but not limited to VOIP, telecommunications,
food wholesale and distribution and hospitality. He also sits
on the board of the Make-a-Wish foundation for British
Columbia and the Yukon.
Anthony and business partner Shane Gibson have found a
natural synergy in their respective endeavors and founded
Socialized! LTD in order to educate and train public and
private organizations on how to implement an e ective
social media strategy.
12

14. Get to Know Socialized!
Contact Us Get Sociable! With Us
Anthony Caridi Site:
President and Co-founder
t: 604.762.5595 http://socialized.me
e: anthony@socialized.me Blog:
@anthonycaridi
http://socialized.me/blog
Shane Gibson Twitter:
Chief Social O cer and Co-founder @SocializedLtd
t: 604.351.2328
e: shane@socialized.me Podcast:
@shanegibson http://tinyurl.com/itunes-sales-podcast
Social Media Community:
Headquarters http://inSocialMedia.com
Suite 2000
1066 West Hastings Street
Vancouver, BC
V6E 3X2 Canada
13