3.  J.C.MAHINDRA (Founder)
 K.C.MAHINDRA (Founder)
 G. MOHAMMAD (Founder)
 KESHUB MAHINDRA
CHAIRMAN
 ANAND MAHINDRA
V.CHAIRMAN M.D

7.  1994: Incorporation of Mahindra USA Inc. as wholly owned subsidiary
of M&M.
 2003: Worldwide sales hit 1 million 2ndUS facility opens in California.
 2005: 3rd US facility in Red Bluff.
 2007: Japan Quality Metal.
 2010: No.1 in Tractor Sales in worldwide.

8. Mobile-friendly compatibility to allow
users access via any tablet or
smartphone device
Rich imagery and helpful content for
first-time tractor buyers
Simple, accessible information
simple new look, with extraneous
information
Build Your Own Tractor
Mahindra USA earned our 98 percent
loyalty rating

9. STRONG
DEALERSHIPS
Best service to
consumer
Low-rate retail
financing
Innovative Approach
: AE50 Outstanding
Innovation Award
2007 from ASABE
(American Society of
Agricultural and
Biological Engineers)
for Mahindra Shaan

10. Mid Compact (18-22 hp)
Compact (23-42 hp)
Utility (43-83hp)

12.  Kubota:
Kubota Corporation is a tractor and heavy equipment manufacturer
based in Osaka, Japan. One of its notable contributions was to the construction
of the Solar Ark. The company was established in 1890.
 John Deere:
Deere & Company, commonly known by its brand name John
Deere, is an American corporation based in Moline, Illinois, and one of
the largest manufacturers of agricultural machinery in the world.

13.  Mahindra maintains valued relationships with trusted partners that allow
the company to make more-informed and better.
For example:-
Mahindra has a long relationship with EDA, a key supplier and virtual
member of the Mahindra team that provides data-driven market insight
that helps Mahindra and its regional management that bring actionable
sales and marketing leads to the table.
 Mahindra‟s investment in people doesn‟t end with the company‟s business
operations, either. The company sustains several philanthropic projects,
including support for the arts, education and disaster relief for
communities in the United States and worldwide.

14.  Mahindra has sponsored a college scholarship for recipients of the
national FFA‟s Women in Agriculture program. The recipients receive
$2,500 towards tuition, books, and equipment needed for college
classes.
 Mahindra has pledged this year to donate $2 for every tractor sold to
Operation Finally Home, an organization that provides custom-built,
mortgage-free homes for disabled or severely wounded veterans and
the families of fallen soldiers in the United States.
 Recent endeavors include support for an urban renewal project in
New Orleans: The Ninth Ward Maintenance Program. This program
enlists local workers to clean up lots washed out and abandoned after
Hurricane Katrina. From supporting Breast Cancer Awareness and
“Race for Cure” programs to supporting St. Jude‟s Children‟s
Hospitals, the list of worthy projects goes on and on.

15.  FY-2013 –Red Letter Year for Mahindra USA with highest
ever:
• Market share increase fueled by record setting growth
• Highest ever retail sales (30% growth over F-2012) and highest ever
billings (7% increase over F-2012)
• MUSA also recruited 79 new dealers, channel strength of over 400
locations.
 April 16, 2013, Mumbai :- The financial year 2013 truly signaled
the „Rise of Red‟ for Mahindra USA (MUSA), a part of the USD 15.9
billion Mahindra Group, as the tractor manufacturer closed the fiscal year
with record billings and record retail sales, gaining over 2% points,
delivering its highest ever market share in the US.

17. 2012 Mahindra 6530 -
$31,750
2012 Mahindra 3616 HST
$27,800

18. 2004 Mahindra 4510 -
$24,999
2009 Mahindra 8560 -
$20,900

19.  Mahindra will continue to expand its reach in the U.S. in the near future
they have three plants today
 “One of them is in California, our headquarters is in Houston, and
 we have one in Chattanooga, Tenn.
 Very soon we will open a fourth in Pennsylvania.”
 By spreading out plants, they believes the company will get closer not just
to its dealers, but also to its customers.

20. 1.Mahindra has a very good market share in USA for Tractors.
2.The company is offering good services, which is reflected on the
satisfaction of the customer.
Majority of the customer are satisfied with the design of the vehicle.
3.Company provided good facility of employees for his job
4.Mahindra Limited offers an environment for professional growth for every
employee.
5.Mahindra offer foreign tour for who employee and dealer achieved targets.
6.Young leader can take decision and implementation of new ideas.

21. ANY SUGGESTIONS OR QUESTIONS??