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By: Ansh Aggarwal Danish Hasware
Varun Balakrishnan Nivedita Subbaram
SMARTOPS
CORPORATION:FORGING
SMART ALLIANCES?
CASE SYNOPSIS
CASE SYNOPSIS
• Sridhar Tayur- CEO- Smartops.
• Began as an idea for improving inventory policies with
higher Complex supply chains.
• Partnered with SAP AG in Germany.
• Scientific method of multi-echelon,Dynamic inventory
target setting.
• Multi-Echelons: vendor at different stages of
manufacturing & Distribution.
• Companies needed Enterprise Software.
CASE SYNOPSIS
• $ 250 billion can be saved in buffer inventories
worldwide.
• Faced initial setbacks with no sales in 1st year.
• Concept of Proof of value(POV).
• Faced competition with SAP, Oracle.
• Focus shift to Supply Chain expertise of
Clienteles.
STRATEGY OF SMARTOPS
PARTNERSHIP STRATEGY?
SAP & Smartops
• Partnering with SAP a logical solution.
• VERTICALS- supported Smartops.
• HORIZONTALS- supported i2 & Manugistics.
• 2006, Endorsed Business Plan(EBS).
• Smartops made it easy for SAP Reps. to sell their
products.
• Many SAP Reps. Shifted to Smartops.
• Solution Extension Arrangement with SAP?
Problem Definition
The Deal
• Partnering Company Receives 30% to 50% of the fee.
• SAP would set the price
• The Brand SAP on the products
• Partnering Company’s permission to contact customers
• Additional Monetary if the partnering company helped the sales force
• 3 year deal(Initial)
Should SmartOps sign the contract and become a Reseller for
SAP?
What are the consequences of not signing the Reseller deal?
INFERENCES
Smartops corporation case study
Manufacturing plant
Packaging
supplier
Raw material
supplier
Distribution centre
Retail customer
consumer
Dist.
or
wholesal
er
RECOMMENDATIONS
RECOMMENDATIONS
• Yes , SmartOps should sign a deal with SAP
• SmartOps had to be in sync with SAP
supplychain software , and SAP would
support SmartOps marketing.
• SmartOps were to partner with big brands
• 60% global company used SAP.
Smartops corporation case study

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Smartops corporation case study

  • 1. By: Ansh Aggarwal Danish Hasware Varun Balakrishnan Nivedita Subbaram SMARTOPS CORPORATION:FORGING SMART ALLIANCES?
  • 3. CASE SYNOPSIS • Sridhar Tayur- CEO- Smartops. • Began as an idea for improving inventory policies with higher Complex supply chains. • Partnered with SAP AG in Germany. • Scientific method of multi-echelon,Dynamic inventory target setting. • Multi-Echelons: vendor at different stages of manufacturing & Distribution. • Companies needed Enterprise Software.
  • 4. CASE SYNOPSIS • $ 250 billion can be saved in buffer inventories worldwide. • Faced initial setbacks with no sales in 1st year. • Concept of Proof of value(POV). • Faced competition with SAP, Oracle. • Focus shift to Supply Chain expertise of Clienteles.
  • 7. SAP & Smartops • Partnering with SAP a logical solution. • VERTICALS- supported Smartops. • HORIZONTALS- supported i2 & Manugistics. • 2006, Endorsed Business Plan(EBS). • Smartops made it easy for SAP Reps. to sell their products. • Many SAP Reps. Shifted to Smartops. • Solution Extension Arrangement with SAP?
  • 8. Problem Definition The Deal • Partnering Company Receives 30% to 50% of the fee. • SAP would set the price • The Brand SAP on the products • Partnering Company’s permission to contact customers • Additional Monetary if the partnering company helped the sales force • 3 year deal(Initial) Should SmartOps sign the contract and become a Reseller for SAP? What are the consequences of not signing the Reseller deal?
  • 11. Manufacturing plant Packaging supplier Raw material supplier Distribution centre Retail customer consumer Dist. or wholesal er
  • 13. RECOMMENDATIONS • Yes , SmartOps should sign a deal with SAP • SmartOps had to be in sync with SAP supplychain software , and SAP would support SmartOps marketing. • SmartOps were to partner with big brands • 60% global company used SAP.