This is a tradition conservation plus social entrepeneurship building that I am developing since January 2011. In Sept 2011, after we got a grant we finally gonna kick off the program.

1. Sustainable
Social
Enterprise
Building
for
Baduy
Tribe’s
Weavers
:
a
project
of
balancing
social
and
financial
development
prototype
for
tradi7onal
communi7es
Misna,
35
y.o.,
the
1st
&
only
weaving
teacher
in
Baduy.
Every
year
she
teaches
3
girls,
2011
is
her
2nd
year.
(photo
courtesy,
Annissa
Gultom,
2011)

2. Baduy
Tribe
of
Kanekes
Hill,
Banten,
West
of
Java,
Indonesia
• The
Amish
of
Java
• Struggling
to
survive
between
moderniza7on
and
their
effort
to
stay
in
their
origin
way
of
life
• Their
compounds
covers
about
11000
ha
of
forest
and
farm
land.
• Their
popula7on
consists
of
2696
households,
with
5628
male
and
5550
female
tribe
members
(data
by
May
2010)

3. Baduy’s
weaving
tradition
• Baduy
women’s
own
skills
• It
has
died
in
the
core
villages,
and
dying
in
the
outer
compounds.
• The
tradi7on
is
endangered
due
to
due
to
the
low
mo7va7on
by
young
genera7on
who
become
more
exposed
to
the
"modern
world".
The
low
selling
point
and
lack
of
publica7on
also
give
addi7onal
nega7ve
mo7va7on.
• The
growing
ecotourism
gave
a
liSle
room
to
sell
the
weaving
products
as
souvenirs,
but
s7ll
limited

4. The
project
• It
will
help
the
tribe
preserve
the
tradi7on
by
giving
them
encouragements.
These
encouragements
will
be
in
the
form
of
increasing
their
selling
point
monetarily
and
pres7ge.
• It
will
empowered
their
women
to
give
addi7onal
income
for
the
family.
• It
will
run
for
12
months,
by
adjus7ng
every
stages
with
the
tribe’s
annual
agenda
• There
will
be
midterm
evalua7ons
throughout
the
project
that
will
resulted
in
the
form
of
seminar
or
publica7on

5. The
project
It
will
focus
on
the
balance
of
three
aspects:
• The
con7nuity
of
the
heritage
teaching
to
younger
genera7on
• The
entrepreneurship
development
that
will
correlate
heavily
to
mo7vate
the
heritage
preserva7on
to
con7nued
• A
sustainable
business
plan
that
will
ensure
a
las7ng
development
aTer
this
project
finished

6. Project
Breakdown

7. I.
Business
Plan
&
Market
Demand
Building
• The
profit
margin
formula7on
and
manufacturing
speed
will
be
adjusted
to
their
tradi7onal
annual
agenda.
This
is
important
so
that
their
way
of
living
and
main
livelihood
will
not
be
disturbed
• The
product
will
not
be
sold
as
a
mass
product,
but
more
as
an
item
with
addi7onal
value
and
must
be
respected
as
a
cultural
product.
This
will
prevent
the
tribe
to
be
overrun
by
sales
target.
• We
are
going
to
provide
them
contacts
to
possible
niche
markets.
This
market
could
stretch
from
nearby
souvenir
shops,
museum
and
gallery
shops,
to
cultural/ethnic
product
providers
(either
local
or
interna7onal).
By
having
a
possible
market
ready,
there
will
be
market
demand
that
will
be
the
mo7va7on
for
the
weavers
to
join
our
program.

8. II.
Apprentice
&
Business
Associate
Program
• Interested
weavers
will
be
able
to
join
our
program
with
a
condi7on
of
1
weaver
for
1
new
weaver.
Weavers
must
adopt
an
appren7ce,
somebody
from
her
neighborhood.
The
appren7ce
program
could
also
work
by
1
experienced
to
adopt
1
amateur
appren7ce
for
them
to
increase
their
skills.
Overachiever
appren7ces
will
be
funded
to
have
their
own
weaving
tools
aTer
the
first
three
months
of
their
study.
• Business
associates
from
Baduy
people
and
from
modern
villages
nearby
will
be
recruited.
This
is
to
keep
the
sale
process
running.
They
will
taught
transparent
accoun7ng,
fare
trade
share
and
other
suppor7ng
subject

9. III.
Online
Store
and
Sale
Process
• We
will
establish
a
website
and
online
store
for
them
and
will
taught
them
how
to
maintain
them.
An
intense
mentoring
in
this
part
is
significant
since
computer
knowledge
in
the
area
is
limited
and
we
may
have
to
figure
out
easier
way
for
them
to
be
online,
such
as
through
their
mobile
phone.
• Along
with
the
Appren7ce
program,
the
business
associate
that
we
recruited
will
be
mentored
and
taught
how
to
run
the
sale
process.
The
business
educa7on
will
cover
how
to
connect
and
maintain
the
demand,
branding
and
also
packaging.

10. IV.
Cultural
Centre
and
Continued
Initiative
• As
this
is
a
collec7ve
ini7a7ve,
a
cultural
center
is
needed
to
be
the
center
of
the
ac7vity,
especially
aTer
the
project
is
finished.
The
center
will
provide
informa7on
and
weaving
workshop
for
enthusiasts
and
outsiders.
This
will
hopefully
be
addi7onal
mo7va7on
for
the
younger
genera7on.
• Local
Baduys
will
become
the
"expert"
of
the
weaving,
helping
people
to
learn
about
the
history,
the
philosophy,
and
the
ways
to
develop
mo7ves
and
how
to
weave.
• The
daily
run
of
this
center
also
adjusted
to
their
annual
agenda

11. Project
Stage
&
Baduys’
Annual
Agenda
Stages
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
WT
HT
WT
WS
FW
WT
Coordina7on
Market
Research
and
communica7on
Socializa7on
to
Baduy
People
EVALUATION
Baduy
weavers
recruitment
Apren7ce
program
starts
Sales
ac7vi7ty
EVALUATION
Management
transi7onal
period
Publica7on
&
report
WT:
Weaving
Time
//
HT
:
Harvest
Time
//
WS:
Wedding
Season
//
FW
:
Field
Work

12. Inquiries:
annissagultom@gmail.com
Marno,
8
y.o.,
maybe
the
Yirst
Baduy
Male
in
history
whose
interested
to
weave.
His
mother
is
the
1st
and
only
weaving
teacher
in
the
compound.
(photo
courtesy,
annissagultom,
2011)