10. In a way, humans are not made
of skin and bones as much as
we’re made of stories.
-Sue Monk Kidd
11. S TO R I E S H O L D O U R I D E N T I T I E S TO G E T H E R .
12. S TO R I E S A L L O W U S TO C R E AT E
O R D E R O U T O F T H E C H A OT I C .
13. Stories remain the invisible glue
through which people narrate the
meaning of their lives and interweave
their lives with other lives.
-Michael Margolis, Believe Me.
20. We need to unleash
a tide of storytellers
sharing the stories
that will heal our world.
(hint: That’s YOU!)
21. The ability to dream up and spread
these solutions lives or dies on the
ability to tell great stories that inspire
people to think differently.
-Jonah Sachs, Story Wars
24. Why video?
-HUMAN CONNECTION: Can “put a face on it.” Let
people speak in their own words.
-Personal testimony: power of eye contact
-Can illustrate contrasts
-Can compress time and space
-Power of positive envisioning: can change what people
see as possible.
-Make links b/w individuals and larger system issues.
-Global reach
Why else?
25. Overview of the Week:
Monday Tuesday Wednesday Thursday Friday
Storytelling 101 Video 101
SHOOTING Editing 101
Editing continued
Personal Stories Photography 101
Visionary
Narratives
Interviewing
Video summit!
Storytelling
Summit
Creating a
Production Plan
26. Introductions:
1. Name
2. Why you came/what you hope to gain.
3. One superpower you have. A gift or strength. Something that
is inherent to who you are.
28. 4 POST ITS:
1. A fear you have.
2. A challenge you’ve faced.
3. A pain you’ve carried.
4. Secret or something you feel shame around.
You will share one with the group.
29. EXPLORING YOUR PERSONAL STORY
I’M BORN!
MOVE TO PASO ROBLES
MOVE TO LA
QUINTA
MOVE TO
SACRAMENTO
RECEIVE FULL
SCHOLARSHIP TO
NYU.
GO TO
NIGERIA
OUTWARD MOMENTS
INNER SHIFTS
PARENTS BREAK UP,
START DATING ETHAN
I see injustice for
the first time.
Commit to
strengthening
humanity. Leave
catholicism.
TRAVEL AROUND
THE WORLD WITH
SEMESTER AT SEA
Comparative injustice.
Develop my philosophy
on the world.Beliefs and world-
view rocked.
ungrounded.
PALESTINE
I begin calling myself a
photographer
“Failure” in school =
proving mentality
30. CHOOSE 2 EXPERIENCES
that were particularly transformative
Share with a partner:
1. The story of that experience
2. How it affected you.
3. What you learned from it.
Partner:
-Be a story detective.
-What catches your attention? What makes the story powerful? What are
the ingredients that make it work?
31. Each character pursues some type
of goal in accordance with his or her
values, facing difficulty along the way
and either succeeds of fails according
to the storyteller’s view of how the
world works.
32. Stories are designed to persuade an
audience of a storyteller’s worldview.
H O W D O T H E Y D O T H I S ?
Stories express values.
33. Communities are groups bound by shared values.
Through storytelling, you communicate your values so your
audience can say, “Hey! I believe that too!”
S TO R I E S S Y N C H R O N I Z E B R A I N S
34. T E N E L E M E N T S O F
G R E AT S TO R I E S
45. H O W TO S T R U C T U R E Y O U R S TO R Y:
S T O R Y A R C H
MOMENT OF CHANGE
AFTER
CALL TO ACTION
The A-ha! Moment. Ground it in
a specific location.
How is life different because of
this realization? Include a detail or
anecdote about how the impact was
experienced.
Relate the story back to your
audience. Empower them to apply
the moral of the story to their lives.
BEGINNING
The hook: set the stage and
introduce who, what, when,
and where.
PROBLEM
Present the problem. Include a
detail or anecdote about how
the challenge was experienced.
JOURNEY TO CHANGE
Struggle of the journey makes
the character change.
46. C R E AT E
A W A R E N E S S
I N F L U E N C E
B E H A V I O R
C H A N G E
AT T I T U D E S
Audience Analysis
47. P I C K I N G A S TO R Y
What is your goal?
What action do you want them to take?
What Ah-Ha! moment might help
them take that action?
What story will lead to
that Ah-Ha! moment?
CHOOSE THE STORY THAT WILL GET
THEM TO TAKE THAT ACTION
48. Think about the shift in perspective
you want the audience to have.
Do you have a story of when you had
that shift in perspective yourself?
49. S TO R Y
-Event Unity
-The ‘who, what, when,
where, how’ of an event
that occured
-It has a begining, middle,
and end
N A R R AT I V E
-A system of stories: Two or
more stories that add up to
create a larger narrative
-Narrative: What do these
stories tell us about how the
world is?
-Open ended
V S
51. T H I N K O F A
V I S I O N A R Y N A R R AT I V E A S :
“This is the journey that we are on and we invite you to join us.”
“This is how it has been, but this is how it could be. Here’s how
we are making that happen and why we need you.”
58. H O W TO C R A F T A V I S I O N A R Y N A R R AT I V E
1. Hook: Personal story that describes the status quo
OR a brief glimpse into what’s possible
2. Define the status quo.
3. Cost of the status quo.
4. Alternate reality. Other Possibility.
5. How do you know this other future is possible?
6. Compelling details of the new reality.
7. How your audience is essential/needed
in order for this new future to come true.
59. N E W N A R R AT I V E F R A M E
D E L I V E R E D T H R O U G H P E R S O N A L S TO R I E S
=T H E B E S T W AY TO A W A K E N T H E W O R L D
60. S TO R Y P O R T F O L I O :
The individual stories that add up
to your brand narrative.
61. Y O U R S TO R Y P O R T F O L I O
T Y P E O F S T O R Y D E S C R I P T I O N
The Calling Story Each person in your organization has a calling story. The story of
when they knew they had to do this work. The person they met.
The story of how your organization came to be. The story of
your founder’s insight that led to your formation.
Stories about someone whose life changed as a result of your
organization.
Stories about how your supporters got inspired to take action
and what they did as a result.
Stories about lessons that you’ve learned along your
changemaking path. “We realized we weren’t going to be
successful on our mission unless we....“
THE ORIGIN STORY
Lesson Stories
IMPACT STORIES
Movement Stories
62. S TO R Y T E L L I N G S T R AT E G Y:
CREATE your brand/campaign narrative
Figure out the smaller stories you can tell which
SUPPORT that larger narrative
ADAPT these stories for various platforms
and mediums and share over time/throughout
your campaign through newsletters, videos,
blogs, pinterest, facebook and twitter.
63. STORYTELLING SUMMIT
-Build a personal story + visionary narrative using the worksheet
-Share it with a partner
-Group share
