1. Anne Pryor
CPI Twin Cities
anne.pryor@cpitwincities.com
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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▶ Track Your Brand
▶ Clarify Your Brand
▶ Determine Your Online Strategy
▶ Reserve Your Name
▶ Build Branded Profiles
▶ Create Marketing Communication Plan
▶ Blogs | Comment | Create
▶ Mobile Applications
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

3. 98.2% Social Media
97.3% LinkedIn
51.3% Facebook
(17% hires FB)
45.8% Twitter (13%
hires)
 Source: Bullhorn, January 2013
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

4.  Inappropriate photographs —53%
 Content about drinking or using drugs—44%
 Bad-mouthing —35%
 Poor communication —29%
 Made discriminatory comments —26%
 Lied — 24%
 Shared confidential information —20%
 Sent message using an emoticon—14%
Source: CareerBuilder
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

5. 1. Google alerts www.google.com/alerts
 Tracks web activity for your name / keywords
1. Tweetbeep www.tweetbeep.com
 Tracks tweets about you
1. Online ID Calculator www.onlineidcalculator.com
 Measures your digital visibility
1. Vizibility www.vizibility.com
1. Tracks your online presence, tips to increase visibility
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

6. What does your online presence say about you?
What’s the message you want to communicate?
What happens because of you?
What are you known for?
What are your key words?
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

7. Increase Findability & Viewability
Market Yourself
Be Seen as an Expert
Social Networking
Enhance Your Brand
94% of recruiters are using LinkedIn and Google
Candidates.
46% have found ‘digital dirt’ and eliminated candidates
based on the information.
 ExecuNet Study
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

8.  www.hover.com/reach
 www.godaddy.com
 www.tela.com
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

10.  Knowledge is power—check out your online
visibility to find out what’s out there.
 Vacuum it up (good luck with that)
 Sweep it under the rug
◦ Go on a campaign to get it beyond page 3
◦ LinkedIn activity and YouTube videos are most effective
for this!
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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Copyright 2013, Career Partners International, Twin Cities
www.cpitwincities.com

18.  What does your online presence say about you?
 What’s the message you want to communicate?
 Clarify your brand, choose keywords
 Do the Reach 360 Online Calculator
 http://www.onlineidcalculator.com/index.php
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

19. Write down a list of keywords that apply to your
professional brand. 5 minutes.
◦ How do you want to be found? (Titles, industries,
specialties)
◦ Whom do you want to find you?
◦ What words would they use?
Share your keywords. Refine your list. 10
minutes.
Incorporate these words into your current tools.
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

21. Raise your credible visibility fast
◦ Where do you want to be found?
◦ Read their blog and start commenting
Twitter your comments, link to the blog
Send a LinkedIn updates, link to the blog
Think like and comment as a thought leader, add
value, be resourceful
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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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www.cpitwincities.com

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Create QR Code of LinkedIn profile, resume:
http://www.qrstuff.com/
Add: QRReader phone application
Copyright 201r, Career Partners International, Twin Cities
www.cpitwincities.com

39.  http://www.youtube.com/watch?v=XDohoPavchc
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Copyright 201r, Career Partners International, Twin Cities
www.cpitwincities.com

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▶ Assess your online presence: Google, Bing, Yahoo
▶ Clarify your brand message (key words)
▶ Develop branded summaries for select formats
▶ Reserve your Name: Knowem.com, Namechk.com
▶ Get a great photo – in brand
▶ Build LinkedIn profile, edit as needed
▶ Secure Twitter account, link to LinkedIn
▶ Research blogs + comment on blogs | start a blog
▶ Choose online sites to create
▶ Create marketing communication plan
▶ Create content compatible with Mobile Applications
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Website Password Tip Other
www.Linkedin.com
www.Twitter.com
www.bitly.com
www.doyoubuzz.com
www.brandyourself.com
www.about.me
www.YouTube.com
www.Pinterest.com
www.zoominfo.com
http://www.qrstuff.com
www.vizualize.me
www.slideshare.net
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com