Anne Benoit-Renard is a senior digital media manager with more than 15 years of experience. She has managed successful websites, mobile services, virtual world and high tech products. She has negociated profitable business deals with the leading partners in the digital market. She will bring to your organization business creativity as well as methodology and resource management.
1. ANNE BENOIT-RENARD
DIGITAL MEDIA MANAGER
Design & run digital media services Define and manage proposals
• Brand sites • Strategic plans
• Social Media • Business plans
• Virtual World • Marketing plans
• Video/VOD
• E-commerce Plan, monitor & review
• BtoB /BtoC markets digital business indicators
Select, hire & manage digital
Design, implement & monitor E marketing
• Online marketing plans
talents
• Online ad campaigns Negotiate value-added deals with
trafic, content & technology partners
2. ANNE BENOIT-RENARD
DIGITAL MEDIA MANAGER
MANAGE
successful consumer web sites & social media services 1
cost efficient on line ad campaigns 2
profitable mobile services 3
innovative virtual world 4
marketing and business development for high tech products 5
highly prized educational content 6
high ROI on line marketing campaign 7
digital business planning & monitoring 8
project management using the best tools 9
author of several best seller books and acclaimed articles 10
4. Head of Content Management
orange.fr
Manage, design,
develop and
run web contents
and e-commerce services
7 years staff: 15
5. Content Manager Orange.fr 100% consumer
Launch of 40+ consumer online magazine
News
Entertainment
Finance
Videos
Virtual communities
Advertisers’magazines
E-commerce
Classified ad….
Negociation of strategic partnership
6. Content Manager Orange.fr 100% consumer
Leader in trafic on the
European ISP market
10,1 millions
Unique visitors
17 millions
visits
42 millions
Page View
3.5 millions subscribers
Newsletters
Sources : Nielsen NetRatings, Home&Work, avril 03, Weborama, avril 03, Smart,avril 03
7. Head of Digital Media
Lagardere TV
Design, Develop,
Manage, Operate, Monitor
Make profitable digital
Rich Media and Social Media digital services
2 years staff: 15
8. Digital Media Manager Gulli.fr 100% rich media
Rich-Media Site for broadband
families
Catch up TV
Intelligente search engine
Casual Gaming
Encyclopedia
Daily Animation
Exclusive Events
Strategic deals with the best partners
in content, trafic & technology
9. Digital Media Manager Gulli.fr 100% rich media
Leader in audience on the youth
audience under 25 :
743 000
unique visitors
1.2 million
Visits
14.1 million
page view
480 000 subscribers
Newsletter
Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
10. Digital Media Manager canalj.fr 100% social media
Social media site for 7-14 kids
Biggest community of hero fans
Animated avatars
UGC
Music playlist
Exclusive games, video
One clic from any content
Strategic deals with the best partners
in content, trafic & technology
11. Digital Media Manager canalj.fr 100% social media
45% of trafic come from virtual
communities and UGC
441 000
Unique visitors
580 000
visits
10,7 millions
Viewed Pages
340 000
Newsletter
subscribers
Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
12. Digital Manager Tiji.fr 100% multimedia&safe
A 100% safe & multimedia environment
for the little ones
Creation
Drawings
Creations
Fun design
Graphical navigation
E commerce
Strategic deals with the best partners in
content, trafic & technology
13. Digital Manager Tiji.fr 100% multimedia&safe
Leading data base in France
to advertise to parents with
young kids
271 000
Unique visitors
360 000
Visits
15,8 millions
Viewed Pages
280 000
Subscribers Newsletter
Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
14. Digital Manager Fillestv.fr 100% videos
Video Web Site for 15-24 women
Fashion
Beauty
Castings
People
Social Media
VOD / SVOD service
Permanent download or rent
Monthly fees
Data mining for advertisers
Exclusive videos
24. Marketer of profitable mobile services
consumer brands
• Launch Wap services
associated with brand
sites
• Development of
« Web to Mobile»
contents
• Design of Apps for
Iphones
26. Producer Gulliland 100% virtual world
A BBC & Lagardère Media coproduction
A virtual world of creation & adventure
3D playground
Creative activities (drawings, music, dance,
cartoons, movies…)
Games (quest games and casual gaming )
A creative community
Sharing, voting, commenting on creations
Discussions, blog
Tips on the game, activities and level opening
Download of the game
Parental supervision
A TV program:
The best creations made in Gulliland are
advertised on Gulli TV
27. Producer Gulliland 100% virtual world
Business plan based
on recurring BtoC
revenue streams
28. MARKETING AND
BBBUSINESS
DEVELOPMENT FOR
5
HIGH TECH
PRODUCTS
28
29. Marketing Director
Everbee networks
Develop and Market
High tech products
for BtoB & BtoC markets
internet start-up
2 years staff: 10
30. Marketing Director 100% high tech
Introducing
Zenbow Internet Protection
Key
The first USB key that provides a full
suite of security services for families and
professionals
Available in retail in France and the UK
« This is the first time ever, we see a security
solution that can go into the home »
David Sullivan
Senior Director, Consumer Services
Yahoo Inc.
31. Marketing Director 100% high tech
Designing business strategies to sustain growth
End Users create
OEMs
Retailers pull by demanding
Semiconductor buy ISP’s
companies Child Protection, Surf
buy Control, Performance,
Software Platform
Productivity
+
Hardware Block
License
101 102 105 108
90% market coverage
33. Project manager
of successful multimedia educational content
Bibliorom Larousse
Linguistic Encyclopaedia
Bibliorom offers 6 linguistic
dictionary in one CDROM.
Bibliorom include 5000 photographs,
200 maps et 100 videos and
animations. More than 10 000 words
are pronounced. All contents can be
shared, voted and commented on
line.
Hundreds of thousand copies sold
34. Project manager
of successful multimedia educational content
Nathan Entrainement
Educational programs series
More than 10 000 exercises
and games in Maths and French to
help students in school.
36. Expert in Digital Marketing
from planning to reviews
Client Client
Recrutment Stickiness
SEM Sponsoring
Affiliation Social Media
Buzz marketing
Newsletter
SEO
Rewards make also
E-advertising Club Membership
Emailing
excellent references!
37. Author acclaimed book 100% EMarketing
This book helps companies to take
the right decision when designing
their on-line marketing strategy.
•How to design an efficient website?
•How to be well positioned in the
search engines?
•How to design an valuable E
marketing plan?
•How the monitor the results?
This book brings answers to questions
about on-line Marketing.
361 pages Publisher : Dunod
39. Monitoring trafic Indicators
TiJi - VU NNR Gulli - VU NNR Canal J - NNR
250 400 300
341 337 337 250 266
200 191 300
170 265 200 190 199
150 235 150 160 157
122 119 S é rie 1
200 S é rie 1
100 Sér ie1
100 94
100 50
50 0
0 0 janv- févr- ma avr- mai-
janv- févr- mars- avr-08 mai-08 janv- févr- mars- avr- mai- 08 08 rs- 08 08
08* 08 08 08 08 08 08 08 08
+81% +44% -17%
Priorities
Back links with niche sites and portals
High value content improving SEO
SEM
Trafic breakdown
40. Monitoring Sales indicators
CA net net (en €)
Sales revenues / PAP & Unique Visitor growth PAP (en milliers)
CA net net PAP
8 271
30 000 8500
25 000 6500
20 000 4500
15 000 2 325
2500
10 000
5 000 500
0 -1500
m
ju
no
m
ja
m
se
ja
m
ai
il -
ai
nv
nv
ar
ar
pt
v-
-0
-0
07
s-
s-
-0
-0
-0
07
7
8
07
08
7
8
7
CA net net (en €) VU (en milliers)
CA net net VU
30 000 337 350
25 000 225 250
20 000
15 000 150
10 000 50
5 000
0 -50
ja m m ju se no ja m m
nv ar ai il - pt v- nv ar ai
-0 s- -0 07 -0 07 -0 s- -0
7 07 7 7 8 08 8
Source : PAP = Smartadverver / UV = NielsenNetRatings
41. Monitoring financial indicators
Costs, margins & Operating Results Filles TV
P&L Total pôle jeunesse (Gulli + Canal J + Tiji + Filles TV + monde virtuel) CA net régie-display
Revenues
2500 2312
CA
25 mapping
COUTS
2051
RESOP
20
2000 1863
Opé spéciales CA multimedia
15
1500
1267 1220 10
1000 5
565
0
K€
500
0 Location fichiers Ventes contenus
CA pub/VU (€/an)
-500
2007
-784
-1000
-1092
-1500 -1298 Vente en ligne Liens sponso
EFA 1 BUDGET 2007
Revenues breakdown Sales/UV
4 3,74
Gulli Industry
business
3
CA autr e ratios
0% CA inter net
26%
X 2.5 1,95
Fillestv.com
2 Elle.fr
Auféminin
CA 1 0,77
télématique
74%
0
Fillestv.com Elle.fr Auféminin
46. Author
Un spa che soi La zen Attitude La Detox Attitude
310 pages / Marabout, 2010
des paresseuses des paresseuses
350 pages / Marabout, 2007 280 pages / Marabout, 2009
Plus de tonus Bons plans anti stress
148 pages / Marabout, 2005
150 pages / Marabout, 2004
47. Writer
Ayurveda medecine in India
Waste management in India
See all Anne articles on www.greenzer.fr
Organic farming in Laos Forest restoration In Thailand
A serie of news articles on sustainable growth initiatives in Asia
published on MSN.fr and greenzer.fr
48. ANNE BENOIT-RENARD
DIGITAL MEDIA MANAGER
Mobile: 0415 449 509
Email: anne@annebenoit.com
Twitter: annebenoit