Giving baby and toddler the best start at Mothers Instinct Mothers Instinct, a unique show bringing quality businesses from the Wirral, Cheshire and Merseyside areas together from the Pregnancy, Baby and Toddler markets. The idea is to offer a unique and exciting shopping experience, expert information, advice and entertainment and deliver a great family day out.

1. Mothers Instinct
’
Manchester and Cheshire’s premier baby & toddler show
The Waterside Hotel & Galleon Leisure Club
Wilmslow Road, Manchester M20 5WZ
Exhibitor Pack

2. Mothers Instinct
’
Manchester & Cheshire’s premier baby show
Giving baby and toddler the best start at Mothers Instinct
Mothers Instinct, a unique show bringing quality businesses from the Manchester and
Cheshire areas together from the Pregnancy, Baby and Toddler markets. The idea is to
offer a unique and exciting shopping experience, expert information, advice and
entertainment and deliver a great family day out.
RDA Events look to add value to the visitor experience by offering free entry, expert
advice and information teamed with great entertainment and are always looking for new
opportunities to bring all relevant companies to the show for visitors to experience.
With a proven track record in event management and building on the success of recent
shows in the north west, RDA Events presents Mothers Instinct at the Waterside Hotel,
Didsbury this Autumn. This Event is taking place in the luxurious hotel where families and
couples shop for products and services for babies and children. The event will expose your
business to potential new customers in a controlled environment which will attract
families with children of all ages from bump to baby to child. Children will be entertained
for the whole afternoon at the venue. If you are in the baby or nursery trade, a parent or
parent-to-be then Mothers Instinct is the place to be, a great day out for all of the family
and an essential part of having a baby.
The event will be held from 12.00 until 5.00pm. The cost of exhibiting your business at the
show is £165.00. Exhibitors will be given an eight foot allocated space, giving plenty of
room to bring your products, equipment and rails to expose your business. There will be
an event show guide for guests to browse at their own leisure.
We are looking for suitable businesses to exhibit at the event covering all areas from
conception to teens from companies who have products and services to sell on the day
who will benefit from added revenue. Exhibitors will be separated off into three areas:
• Fertility treatment, baby scanning, merchandise, pregnancy products, pregnancy
classes, ante-natal activities, nurseries, baby classes.
• Toddler - merchandise, toddler classes and activities, baby yoga, health and
fitness, nurseries and childcare and after school clubs.
• Children - parties and games, childcare, schools, merchandise, toys, books,
sports, health care, healthy alternatives to food.
Due to the overwhelming response from our last event ‘Motheris Instinct’ show in
the Wirral, exhibitors are advised to contact us to allocate a space as soon as possible.

3. Mothers Instinct
’
Manchester & Cheshire’s premier baby show
Visitor Profile
A quality audience - Mother’s Instinct will be the regions best consumer events entirely
dedicated to pregnancy, birth, babies and toddlers.
The show will provide a unique live marketing channel to parents-to-be and new parents,
for selling, brand building, increasing awareness of products and services as well as
meeting new and existing customers face-to-face, there’s no better platform than
Mothers Instinct.
Mother Instinct is the first Baby event of many shows organised by RDA Events which
consistently deliver a high volume of targeted individuals who come to see the very latest
must-have products, meet brands directly, get expert advice and information as well as
enjoying a fun day out with 96% of visitors saying they would recommend the show to
friends, work colleagues, neighbours and family members.
Marketing Campaign
Getting visitors through the door - Your customers can't miss Mothers Instinct thanks
to powerful, results-driven and highly targeted campaigns incorporating press advertising,
radio promotion, point-of-sale, direct mail and new media.
Here is a selection of the marketing activities that take place at each RDA Event show:
• Working with our title sponsors and associated press online and print, we have
a much larger reach to your core market
• Advertisements appearing in regional publication titles
• Professional marketing, advertising and PR support from communication guru’s
www.shm.co.uk
• Visitor promotion leaflets to be inserted within local publication titles as well
as widespread distribution to associated businesses
• Community radio promotion on a targeted radio stations
• Targeted direct mail campaign to previous show attendees
• Web alliances, online marketing and email promotions
• Posters displayed in antenatal clinics, hospitals, crèches, GP’s surgeries, nurseries
and a number of other targeted locations
• Dedicated Show website - www.rdaevents.co.uk
• Joint promotional partnerships with a number of major ‘household’ brands
• Dedicated PR campaign with Idea Generation
For more information about the marketing campaign for the Show, contact Anna Stocks
on 07791 070 457 or visit www.rdaevents.co.uk

4. Mothers Instinct
’
Manchester & Cheshire’s premier baby show
Why Exhibit?
The market
• 57,000 children under the age of 4 in the Wirral, North Cheshire, Merseyside region
• Event lies within very affluent area of the Wirral attracting ABC1 consumer visitors
within a 20 minute drive time to Thornton Hall Hotel & Spa
• 42,000 births each year around the Wirral/Liverpool/North Cheshire area
• Direct access to your target segment at a cost lower than a local advertisement
• Increase your brand awareness and drive sale with impulsive buying characteristics
The show
• Distribution of 50,000 flyers in key locations
• Local press, radio and online advertising to promote the show
• No hidden costs - we quote a single exhibition price for our offerings
• No entrance fee for guests, increasing footfall on the day
• A dedicated team with a strong event and marketing track record - specialists in creating
enjoyable and innovative events
The bottom line
• 100% access to the purchase decision makers for your offerings
• 92% of decision makers find exhibitions an ‘extremely useful source of purchasing
information’
• 78% of visitors to events intend to make a purchase
• 100% dedication and support from the team to help you achieve the best return
on your investment
For more information about the show or to express your interest in exhibiting contact
Anna Stocks on 07791 070 457 or visit www.rdaevents.co.uk

5. Mothers Instinct
’
’
Manchester & Cheshire’s premier baby show
The offerings - Exhibitor
Mothers Instinct offers various exhibitor and partner offerings, tailored to your individual
business needs with the ability to maximise return on investment:
Show presence - £165
• Eight foot exhibitors pitch with table provided
• Commercial capabilities (ability to sell your product on the day)
• Inclusion of your business, website and contact details within the show guide directory
• Distribution of marketing material raising awareness of your products and services
• Opportunity to network with and meet other businesses
• Ability to capture market research and sign-up for offerings
• Follow up database of customers enabling you to market attendees of the show
Title Sponsor - £350
• Sponsorship of one of the three categories:
• Conception to Birth • Baby to Toddler • Pre-school - school
• Awareness of your company/brand within advertising of the show
• Presence on the day with your business brand, flyers, leaflets, banners, pop-up displays
around entrance/key areas of the event
Show sponsor - £600
• Awareness of your company/brand within advertising of the show
• Your companys logo on the show guide
• Inclusive of literature into the event goody bag to be given to each attendee
• Presence on the day with your business brand, flyers, leaflets, banners, pop-up displays
around entrance/key areas of the event
Show guide advert - from £40
• Full colour advertisement of your business within the baby show programme given to
each guest on the day. Half page advert £40, Full page advert £70
Gift bag presence - £40
• Your flyer/leaflet in each and every gift ‘goody’ bag for each visitor on the day
For more information about the show or to reserve your space, contact Anna Stocks on
07791 070 457 or visit www.rdaevents.co.uk