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STATUS OF
INBOUND & OUTBOUND
  MEDICAL TOURISM IN
    RUSSIA & UKRAINE


        Anna Popko
   Director Sales – Travel Planet VIP, UKRAINE
TOPIC
   Russia and Ukraine Market



  Healthcare Status, Facts &
           Figures


Status of Medical Tourism
• Inbound Medical Tourism
• Outbound Medical Tourism



Strategies to target Russian &
      Ukrainian Patients
MAP OF RUSSIAN SPEAKING MARKET
MUSLIM POPULATION IN RUSSIAN
    SPEAKING COUNTRIES


 2 million Muslims in Ukraine (population of
  Ukraine 45 million people)
 Muslims in Ukraine have 445 communities, 433
  ministers, 160 mosques with many more
  mosques being built
 There are over 5,000 registered religious Muslim
  organizations
 14 % of Russian population are
  Muslim(population of Ukraine 143 million people)
HEALTHCARE SYSTEM

   State budget/non-profit state and municipal institutions
   Independent licensed entities

Types of institutions by intensity of medical care:

   Ambulatory policlinics
   Hospitals
   Nursing hospitals and hospices
   Emergency/intensive care hospitals, departments and
    stations
HEALTH CARE INSTITUTIONS WHICH PROVIDE
       PREVENTION / TREATMENT SERVICES



1. Hospitals                     10. Nursing hospitals and
2. Children's Hospitals            hospices
3. Emergency Hospitals           11. Gynecological clinics
4. Clinics in research           12. Dental hospitals
   institutes                    13. Diagnostic centers
5. Specialized hospital          14. Medical clinics
6. Health centers                15. Family medicine clinics
7. Maternity hospitals           16. Paramedics
8. Hospitals for disabled        17. Ambulance stations
   veterans                      18. Other authorized
9. Medical sanitary units (in-     institutions
   patients or ambulatory)
HEALTH EXPENDITURE (% OF GDP)

       % GDP Healthcare Expenses




                   2012

         Ukraine     Russia   European
CHARACTERISTICS OF
         HEALTHCARE
  The public healthcare system of the country is
  centralized.
 Lack of public medical insurance for treatment in
  Ukraine
 Low level of public medical insurance in Russia
 Low governmental investment in healthcare
  infrastructure
 Private sector investment in healthcare high-rise
ROLE OF LIFESTYLE FOR
  DISEASES FACTORS
        Cardiovascular disease




              Diabetes



               Obesity



            Hypertension



              Lack of
              exercise



           Unhealthy diet



              Smoking



            Stressed life
Inbound and Outbound
    Medical Tourism
INBOUND MEDICAL TOURISM
       Diseases
       • Cancer treatment,
       • Dental surgery,
       • IVF treatment
       • Surrogacy,
       • Stem cell
         treatment,
       • Balneotherapy
OUTBOUND MEDICAL TRAVEL

       Diseases
       • Cardiovascular,
         Cosmetic
         Surgery, Dentistry,
         Orthopedics, Reprod
         uctive/IVF,
         Weight Loss
         Surgery, Health
         Screenings
INBOUND V/S OUTBOUND


              Outbound
 High




               Inbound
        Low
Strategies to target
Russian & Ukrainian Patients.
RELATIONSHIP MANAGEMENT


Through Facilitators

Through Travel Agents

Through Representative Office

Through Marketing & Advertisement

Hiring Local Representatives
BUSINESS DEVELOPMENT

Tie-up with Insurance Companies


Ties-up with Hospitals


Tie-up with big corporate organizations

Direct marketing with patients through
advertisement and social media
VALUE / PRICE


Russian patients are not
necessarily looking for five
star medical tourism services.

They are looking for Value of
money with high quality of
care and personalized care.
PERSONALIZED CARE


     Emotional “be at
    home” Atmosphere
     Russian Speaking
           Staff
    Understanding of
    Needs & Mentality
WINNING FORMULA



                                                           Provide
                                                         necessary
                                          Provide Pre   support for
               Offer Low     Provide
High Quality                                 & Post     Visa, Travel,
                Package    Personalized
  of Care                                  Operative
                 Price         Care                      Hotel and
                                            Services
                                                           Leisure
                                                         activities.
TOPIC
   Russia and Ukraine Market



  Healthcare Status, Facts &
           Figures


Status of Medical Tourism
• Inbound Medical Tourism
• Outbound Medical Tourism



Strategies to target Russian &
      Ukrainian Patients
JUST KNOWING
         WILL NOT
HELP, ACTION WILL!

          THANK YOU.


  Anna Popko
  annapopkopa@gmail.com

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Status of Inbound and Outbound Health tourism in Russia and Ukraine

  • 1. STATUS OF INBOUND & OUTBOUND MEDICAL TOURISM IN RUSSIA & UKRAINE Anna Popko Director Sales – Travel Planet VIP, UKRAINE
  • 2. TOPIC Russia and Ukraine Market Healthcare Status, Facts & Figures Status of Medical Tourism • Inbound Medical Tourism • Outbound Medical Tourism Strategies to target Russian & Ukrainian Patients
  • 3. MAP OF RUSSIAN SPEAKING MARKET
  • 4. MUSLIM POPULATION IN RUSSIAN SPEAKING COUNTRIES  2 million Muslims in Ukraine (population of Ukraine 45 million people)  Muslims in Ukraine have 445 communities, 433 ministers, 160 mosques with many more mosques being built  There are over 5,000 registered religious Muslim organizations  14 % of Russian population are Muslim(population of Ukraine 143 million people)
  • 5. HEALTHCARE SYSTEM  State budget/non-profit state and municipal institutions  Independent licensed entities Types of institutions by intensity of medical care:  Ambulatory policlinics  Hospitals  Nursing hospitals and hospices  Emergency/intensive care hospitals, departments and stations
  • 6. HEALTH CARE INSTITUTIONS WHICH PROVIDE PREVENTION / TREATMENT SERVICES 1. Hospitals 10. Nursing hospitals and 2. Children's Hospitals hospices 3. Emergency Hospitals 11. Gynecological clinics 4. Clinics in research 12. Dental hospitals institutes 13. Diagnostic centers 5. Specialized hospital 14. Medical clinics 6. Health centers 15. Family medicine clinics 7. Maternity hospitals 16. Paramedics 8. Hospitals for disabled 17. Ambulance stations veterans 18. Other authorized 9. Medical sanitary units (in- institutions patients or ambulatory)
  • 7. HEALTH EXPENDITURE (% OF GDP) % GDP Healthcare Expenses 2012 Ukraine Russia European
  • 8. CHARACTERISTICS OF HEALTHCARE The public healthcare system of the country is centralized.  Lack of public medical insurance for treatment in Ukraine  Low level of public medical insurance in Russia  Low governmental investment in healthcare infrastructure  Private sector investment in healthcare high-rise
  • 9. ROLE OF LIFESTYLE FOR DISEASES FACTORS Cardiovascular disease Diabetes Obesity Hypertension Lack of exercise Unhealthy diet Smoking Stressed life
  • 10. Inbound and Outbound Medical Tourism
  • 11. INBOUND MEDICAL TOURISM Diseases • Cancer treatment, • Dental surgery, • IVF treatment • Surrogacy, • Stem cell treatment, • Balneotherapy
  • 12. OUTBOUND MEDICAL TRAVEL Diseases • Cardiovascular, Cosmetic Surgery, Dentistry, Orthopedics, Reprod uctive/IVF, Weight Loss Surgery, Health Screenings
  • 13. INBOUND V/S OUTBOUND Outbound High Inbound Low
  • 14. Strategies to target Russian & Ukrainian Patients.
  • 15. RELATIONSHIP MANAGEMENT Through Facilitators Through Travel Agents Through Representative Office Through Marketing & Advertisement Hiring Local Representatives
  • 16. BUSINESS DEVELOPMENT Tie-up with Insurance Companies Ties-up with Hospitals Tie-up with big corporate organizations Direct marketing with patients through advertisement and social media
  • 17. VALUE / PRICE Russian patients are not necessarily looking for five star medical tourism services. They are looking for Value of money with high quality of care and personalized care.
  • 18. PERSONALIZED CARE Emotional “be at home” Atmosphere Russian Speaking Staff Understanding of Needs & Mentality
  • 19. WINNING FORMULA Provide necessary Provide Pre support for Offer Low Provide High Quality & Post Visa, Travel, Package Personalized of Care Operative Price Care Hotel and Services Leisure activities.
  • 20. TOPIC Russia and Ukraine Market Healthcare Status, Facts & Figures Status of Medical Tourism • Inbound Medical Tourism • Outbound Medical Tourism Strategies to target Russian & Ukrainian Patients
  • 21. JUST KNOWING WILL NOT HELP, ACTION WILL! THANK YOU. Anna Popko annapopkopa@gmail.com