The document discusses social fundraising tools and how the Bicycle Transportation Alliance (BTA) used social media for fundraising. It provides an overview of various social fundraising platforms like Causes, Crowdrise, and Common Ground Social. It then describes how BTA ran a two-week campaign called "Be My Velotine" using Common Ground Social to raise funds for their youth bicycle safety program. They found the tool made it easy to set up the campaign and track results. The document concludes by providing tips on how other nonprofits can integrate social media into their fundraising, set goals, select tools, and motivate donors.

1. Is Three A Crowd?
#12ntcCNVO
Margaux Mennesson
Cheryl Black
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2. Margaux Mennesson
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3. Cheryl Black
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4. Today’s Agenda
• Social Fundraising 101
• The Tools
• BTA Oregon Goes Social
• Make it Happen at Your Org
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5. Social Media Landscape
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6. I think many of these new sites are trying
to make online giving, which is rather
transactional in nature, an experience of
greater intimacy, and that’s valuable.
Katya Andresen, Network for Good
New York Times
12/19/10
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7. Pros
• Interaction & intimacy
• Marketing
• Funding
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8. Cons
• Disconnect
• Gaps in Cultivation
• Fees & Tips
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10. The Line Up
• Causes
• Fundly
• Crowdrise
• Common Ground
Social
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11. Causes
• Est. 2008
• Facebook Platform
• Raised $30M+
• Create a Causes Wish
for Charity
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12. Danielle Brigida said, "Facebook Causes
are a pretty picture of something you
support." Carie Lewis added, "It's all
about the cool factor. It's about taking
pride in something and everything being
about me! me! me!"
Beth Kanter’s Blog
1/9/08
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13. Crowdrise
• Est. 2010
• Founder: Edward
Norton
• Speaks to younger
generations
• Crowdsourcing +
social networking +
incentives
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14. “If Facebook is the platform where people
assert ‘This is who I am as defined by
who my friends are’ and Twitter is where
people say ‘This is who I am as defined
by what I’m doing right now’… Crowdrise
is where people proclaim ‘This is who I
am as defined by what I’m doing to make
the world a better place,’ ” said Jeffrey
Wolfe, co-founder of Crowdrise.
Mashable.com
1/27/11
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15. Fundly
• Est. 2010
• YouTube, Facebook,
Twitter & more
• Raised $230M
• Download donor data
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16. How big of a player is Fundly? The
company has, to date, funnelled over
$230 million through its system for
large and small donors alike…
Washington Post
12/8/11
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17. Common Ground Social
• Established 2011
• Facebook, Twitter &
LinkedIn
• Feature of Common
Ground CRM
• Automatically updates
records
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18. Common Ground Social is one of the
cleanest designed social online
fundraising solutions I have seen…it is
simple to use from an administration
perspective as well as from the
individual fundraiser’s point of view.
Andrew Kerr
Development Manager, All Hands Volunteers
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19. Bicycle Transportation Alliance Goes Social
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20. Bicycle Transportation Alliance
• Be My Velotine: 2-
week mini social
fundraising campaign
to support the BTA’s
youth Bicycle Safety
Education program
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21. A supporter’s personal fundraising page
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22. What worked
• Common Ground Social Fundraising makes it
easy to set up the campaign and track results
• Creative, fun personalized pages gave us
insight into what resonates with supporters
• Great for donors who are ready to engage on a
deeper level
• Showing examples of pages that other donors
had created was helpful for providing inspiration
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23. Build a customized campaign
Customize:
• Sign up page
• Personal page
• Fundraiser TY email
• Donor TY email
• Thank you pages
Also:
• Recruitment emails
• Coaching emails
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24. Lessons learned
• Introducing social fundraising to donors takes
time.
• Know your target audience: who among your
supporters would be ready to engage on this
level? Major donors, long-time supporters, older
donors, etc.
• Encourage your donors to be creative!
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25. Make it Happen
Social Fundraising at your Organization
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26. 1. Integrate Social Media
• “Calendarizing”
• Cross promotion
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27. “Calendarizing”
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28. 2. Set Your Goals
4500
4000
3500
3000
2500
2000
1500
1000
500
0
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29. Be SMART
• Specific
“Raise $1000 on Facebook by
• Measurable December 2012”
• Attainable
• Realistic “Reach 750 followers on
Twitter by June 2012”
• Timely
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30. 3. Select a Tool
• What are my goals?
• Does this make sense for my
organization?
• Can I leverage existing
content?
• Can I access the individual
fundraisers and donors for
further cultivation?
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31. 4. Motivate & Cultivate
• Cross channel
• Tips
• Thanks
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32. Thank you!
• Presentation slides can be
provided to you in a email
• Get free research on our
website – www.convio.com
• Common Ground Social –
www.commongroundcrm.com
• Want more on Social Media?
We’ve got guides, tip sheets,
videos, etc. –
www.convio.com/socialmedia
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33. Let’s talk. Connect with us.
ConnectionCafe.com
Twitter.com/Convio
Facebook.com/ConvioInc
Twitter.com/BTAOregon
Facebook.com/BTAOregon
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34. Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
or Online using #12ntcCNVO at www.nten.org/ntc/eval
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