Facebook global pages for brands

1. Facebook Global Pages for Brands
By Team Amateurs

2. Facebook page for brands
 Multiple Brand page for brands present across different geographies
 Dealing with promotional campaign / offers, language
 User get confused with which page to follow.
 Information get dispersed over , affecting the total fan following.
 Brands have made tabs with their local pages in the global page to direct
customers

3. Global Page Offers
 Single URL for brand’s entire fan base.
 Automatically directs user to specific country page
 Number of likes and Number of “People Talking About This” is same across
the brand’s page.
 Increased localization that includes photos, timeline, cover photo, about info
 FB offers tools to analyze brand based on each country popularity and
content.

4. Whom Not..?
 Brands which are dominant to a specific country.
 Brands which have just started entering new market .
 Brands who have just started to realize “How Facebook help businesses”
 Brands who don’t have the resources to create and manage multiple localized
content.

6. The option “switch region”
help the user to switch to
their region of preference.
Starbucks is not a Facebook
global page

7. Once you choose your region
of preference say Australia,
Facebook directs you to
KFC’s Australia page.

8. Brands may have several regional page connected to global page.
It is a great tool for brands with international presence. To manage their social
media strategy across geographies and compare.
Feature is available free only for those brands who spend $10,000/month
consistently on Facebook ads

9. Thank You