How to work with Facebook for your business

1. Anna Kainer International Marketing Manager SEOWEB-Facebook

2. Real Life Facebook Guide

4. Facebook Identities

5. How to create successful Facebook Page

6. Page Insides and Stats

7. Post publishing and “buzz”

8. How to increase the number of fans

9. Learn from other success

10. How to set goals and how to measure

11. Don’t do it at Facebook

13. Facebook Policies and Guidelines Facts about Facebook that you should know: Facebook interest is to deliver to you the most interesting content Facebook wish to create a new connections between user and interesting people / brands and groups Facebook fitting against SPAM and fake users

15. Feedback is

16. The number of likes

17. The number of comments

18. The number of “shares”

19. Any new content delivered first to the focus group ( up to 10% of your page members)

20. If your content generate some feedback your post will appear to the next focus group

21. If your content generate more than 50% is will appear at the “Top News”

23. Facebook Policies and Guidelines 3 of my Friends “likes” my non friend Photo Album

24. Facebook Policies and Guidelines 1 Famous Friends “likes” my non friend “Shared” Link

25. Facebook Identity

26. Facebook Identity

27. Facebook Identity Facts about Facebook that you should know: Facebook Profiles is for real persons only Facebook Groups is for members Facebook Pages is for brands and public figures

28. Facebook Identity– Groups

29. Facebook Identity– Groups

30. Facebook Identity– Groups

31. Facebook Identity– Pages

32. Facebook Identity– Pages

33. Facebook Identity– Pages VS Groups

34. How to create successful Facebook Page

35. How to create successful Facebook Page Rules Page Name Page “Welcome” Tab Page “About” Tab Page “Discussions” Page “Contact Us” Tab Page Design

37. Include keywords – Use Google keyword tool

38. Write it in your audience language

39. Make is short

40. Make it reasonable

42. How to create successful Facebook Page

44. Explain in a few words why should any user “like” your page

45. What is the benefits of becoming your “fan”

46. Make a killer “call to action”Remember that the goal of this tab is to press “like”

48. Explain in a few words what kind of activity you are going to publish

49. What should fans can expect from you Remember that the goal of this tab is to make your Facebook fans your customers

51. Start a few threads about major subjects

52. Invite People to contact you there Remember that the goal of this tab is to make your Facebook fans sure that you are there

54. Allow users to submit contact us form

55. Write about the time to response Remember that the goal of this tab is to make your Facebook fans sure that you are there

57. Use all you knowledge about websites to your facebok page Remember that the goal of this tab is to make your Facebook fans sure that you are there

58. How to create successful Facebook Page

59. How to create successful Facebook Page

60. How to create successful Facebook Page

61. Page Insides and Stats

62. Page Insides and Stats

63. Page Insides and Stats

64. Post publishing and “buzz”

65. Post publishing and “buzz” Rules 1-3 posts every day Post facts and knowledge Invite people to start discussion “what do you think about”.. Share your news and updates “ we have a new office” “Happy birthday to Yonir” “like” your post Invite friends and colleagues to respond “Share” post on your wall “tag” friends

66. Post publishing and “buzz”

67. Post publishing and “buzz”

68. Post publishing and “buzz”

69. How to increase the number of fans

71. Contact active users and offer them some reword for posting about your brand Invite your customers to become your fan Suggest unique deals and offers for your fans Create events Ask fans to invite their friends to become a fan Set a goals with your fans –( if we will reach 1000 fans 20% discount coupon will be posted) Create polls “do your cat love you friends?” Ask fans to create you next product or name for your product Think think think 

72. Learn from other success

73. Learn from other success Rules Find 10 best pages in your niche Follow they activity and get “inspired” Use the same applications Contact they most active users and ask to promote your product

74. Learn from other success

75. Learn from other success

76. Learn from other success

77. How to set goals and how to measure

79. Brand exposure

80. Increase seals

82. Growth in your name mentions and leads

83. Growth in your sales for X%

85. Using Google Alerts and similar

87. Don’t do at Facebook Rules Don’t over spam the system Don’t post to post – use content that really interesting Don’t spam others groups and pages Don’t tag your friends in photos Don’t tag people that not your fans in posts Don’t create competitions inside Facebook!

88. Integration

89. Integration Facebook Badge “Like” box to your site and posts Create alias (smart URL) Connect to Twitter Connect to LinkedIn Connect to YouTube Connect to SlideShare Connect 

90. Integration http://www.facebook.com/badges/

91. Integration http://developers.facebook.com/docs/reference/plugins/like/

92. Integration http://www.facebook.com/username/

93. Integration http://www.facebook.com/twitter/

94. Integration http://apps.facebook.com/slideshare/slideshows/popular

95. Integration http://www.involver.com/

96. Thank You! Anna Kainer Marketing Manager www.annakainer.com Anna Kainer SEOWEB-Facebook