Danish Election 2011
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A take on the first 7 days of the Danish election campaign - what the people, the politicians and the media are using the digital tools for. Talk was given at Nordich Tech Politics http://nordic-techpolitics.com in Oslo on September 2nd 2011.
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Danish Election 2011
- 1. The Facebook election Nordich tech politics 02. september 2011 v. Anna Ebbesen
- 3. agenda Facts on Denmark The people The politicians And the media…
- 4. Facts on Denmark and the danes
- 6. We’ve kept politics and religion in the closet
- 8. Danish election gamble 4 21
- 9. Danish election gamble 4 21 ?
- 10. Party focus
- 11. Change is coming - Before and after the web: 53 Communication classic (web as a channel) Sender Web Facillitator Journalists Other types of communication Network communication (web as a platform) Target groups Web/ media/ campaigns/coworkers
- 12. Danes are online and social 87% have used the internet in the last 3 months 2,6 mio profiles on Facebook = more than half of the adult population have a profile Over 4.500 blog posts a day on 75.000 active blogs 14.000+ on Twitter
- 13. … and Mobile
- 14. What are the people up to?
- 15. Daily discussions on Facebook
- 16. Often satirical
- 17. Videos of politicians are now a viral hit
- 18. Satire on Tumblr #1
- 19. Satire on tumblr #2
- 20. Insider talk on #dkpol #fv11
- 21. What are the politicians doing?
- 24. Some new attempts FB meeting via FB chat
- 27. The unknown candidates paradise
- 28. The unknown candidates paradise
- 29. Videos can now spread
- 30. Apps isn’t the thing – yet!
- 31. Might be…
- 32. Gamification – more stunt than impact?
- 33. What’s up with the media?
- 34. Tests – last elections most common digital action
- 35. Trying to be Down with the people
- 36. Creating more “entertaining” formats
- 37. Hitting an all time low
- 38. Still stuck in logos
- 39. All have turned to blogging
- 41. Summed up
- 44. @annaebbesen digitaletanker.dk G+ Anna Ebbesen
Editor's Notes
- Some facts on Denmark, the Danes and our elections Seen through a digital lens: The People’s election The Media’s election The Politicians election
- We keep our politics and our religion in the closet.
- 4 years is the maximum term The prime minister has to call an election 21 days before election day. He can do so when ever he wants, where ever he wants = 21 days of campaigning, that can happen at any given time.
- 4 years is the maximum term The prime minister has to call an election 21 days before election day. He can do so when ever he wants, where ever he wants = 21 days of campaigning, that can happen at any given time.
- 4 years is the maximum term The prime minister has to call an election 21 days before election day. He can do so when ever he wants, where ever he wants = 21 days of campaigning, that can happen at any given time.
- Get with people between the elections. Make connections It’s always been about the community building But the community itsself was maninly focused on the party itself
- 87% have used the internet in the last 3 months 2,6 mio profiles on Facebook = more than half of the adult population have a profile Over 4.500 blog posts a day on 75.000 active blogs 14.000+ on Twitter
- En kvinde på Iphone bruger lige så meget som en mand på Andriod. 62% of the cellphones sold are smartphones 139% cell phone penetration 7,7 mio. simcards Smartphone users count for majority of mobile data traffic Vi har kortere bindingsperoder end andre lande. Benhård konkurrence
- http://helleoglars.tumblr.com/
- People are on and talking Media is sort of Politicians as a whole are still struggeling.