Steve Coster from Hassell presents 'How coworking can tech workplace design' at the Coworking Conference Australia

1. Architecture Australia
Interior Design China
Landscape Architecture Hong Kong SAR
Planning Singapore
Urban Design Thailand
United Kingdom
1 March 2013
HOW COWORKING CAN
TEACH WORKPLACE
DESIGN_
Presented by:
Steve Coster, Principal
@stevecoster33

2. ____HASSELL
International Multi-disciplinary Design
ADD HASSELL MAP SLIDE HERE

3. ____HASSELL
Creating Workplaces for Major Organisations

4. ____Evolution of Workplaces
Coworking is at the leading edge of workplace thinking
Mainstream
_open plan
_diverse informal settings
_user consultation
Slow burners Leading Edge
_status based _learning hubs
_shared spaces _codesign
_access to colleagues _free range working (ABW)
No of Firms
_workstyle analysis _coworking
Workplace Evolution

5. ___Merging Typologies of Space
Self organising places
ANZ Centre, Melbourne
Workplace:
_autonomy
_agility
_cross-functional
Co-Working:
_connections
_opportunities
_on-demand
HUB, San Francisco
Learning:
_student-lead
_socialisation
_attractiveness
University of Adelaide, Learning Hub
Mobile technology and ubiquitous networks

6. Architecture Australia
Interior Design China
Landscape Architecture Hong Kong SAR
Planning Singapore
Urban Design Thailand
United Kingdom
COWORKING LESSONS FOR
WORKPLACE DESIGN_

7. Architecture Australia
___ George Patterson Y&R, Melbourne
Interior Design China
Landscape Architecture Hong Kong SAR
Planning Singapore
Urban Design Thailand
United Kingdom
Places people WANT to be
1
AUTHENTIC, WELCOMING,
COMFORTABLE FOR PEOPLE_

8. Architecture Australia
___ University of Melbourne,
Interior Design China
Giblin Eunson Library, Melbourne
Landscape Architecture Hong Kong SAR
Planning Singapore
Urban Design Thailand
United Kingdom
Creates opportunity - the adjacent possible
2
DIVERSE & INTENSE ACTIVITY_

9. Architecture Australia
___HUB, Melbourne
Interior Design China
Landscape Architecture Hong Kong SAR
Planning Singapore
Urban Design Thailand
United Kingdom
Change at the speed of business
3
SELF-ORGANISING &
USER-APPROPRIATED_

10. Architecture Australia
___Optiver, Sydney
Interior Design China
Landscape Architecture Hong Kong SAR
Planning Singapore
Urban Design Thailand
United Kingdom
High tech kit AND low tech network
4
TECHNOLOGY ENABLED_

11. Architecture Australia
___DTAC, Bangkok
Interior Design China
Landscape Architecture Hong Kong SAR
Planning Singapore
Urban Design Thailand
Integrated software & hardware -
United Kingdom
“In the future, corporations will need to aid the connective and soc
process, acting like internet messaging and social networking site
that allow clients and employees alike to connect with their
corporation and with each other.”
The Future Laboratory, June 2007
5
FOCUS ON SOCIAL CAPITAL_

12. Architecture Australia
___Credit Suisse, Singapore
Interior Design China
Landscape Architecture Hong Kong SAR
Planning Singapore
Urban Design Thailand
United Kingdom
If you want new answers, ask different questions
6
NEW MEASURES OF SUCCESS_

13. ____Next Generation Workplaces
New measures of success – if you want new answers, ask different questions
Last Decade: NEXT Decade:
_Connection (floorplate size) _Community/Authenticity/Meaning (?)
_Transparency (% offices) _Creativity and Value Creation (?)
_Collaboration (% shared space) _Virtual Teams and Environments (?)
_Flexibility (churn cost) _Self Organising Systems (?)
_Workstyles (time spent) _Attraction and Retention (?)
_More with Less (density) _Measuring Performance/Productivity (?)

14. ____How Coworking Can Teach Workplace Design
Coworking Australia
Lessons for workplaces:
1_ Authentic, attractive, welcoming places where people WANT to be
2_ Intensity and diversity of activity generates opportunity
3_ Self-organising and user-appropriated change at speed of business
4_ Technology enabled hightech AND lowtech
5_ Focus on social capital the „software‟ (aka „change mgmt‟)
6_ New measures of success business outcomes (not property)

15. ____HASSELL
www.hassellstudio.com
@HASSELL_studio
scoster@hassellstudio.com
@stevecoster33