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Pidilite Channelmgmt
- 12. Ownership Flow MANUFACTURING UNIT Main GODOWN C & F CO. DEPOT WSS RETAILER PRIMARY SALES SECONDARY SALES
- 19. RETAILER The WSS sell the goods to the retailers who in turn sell it to the end consumer. The retailers are classified in terms of their sales potential in the following manner The retailers are classified in terms of Class A Greater than Rs 30,000 pm Class B Between Rs 30,000-10,000 pm Class D Below Rs 5,000 Class C Between Rs 10,000-5,000
- 22. INCENTIVES TO THE WSS Margin based payments
- 25. AT THE RETAILER SELLS BELOW DEALER PRICE WOO THE CUSTOMERS TO BUY OTHER ON BRANDED PRODUCTS CHARGE HEAVY PREMIUM ON OTHER PRODUCTS RETAILERS PRIMARILY DEALING IN MICA,PLYWOOD ETC