UiPath Community: Communication Mining from Zero to Hero
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1. N e tb ook P latform R S P Training
Netbook Platform for ‘08
Value
Proposition
<DATE> May 2008
<BY: > Mobile Platforms Group Marketing
1
2. Complementary Sales Tools & Assets
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The following netbook-related materials are also available for your use:
Document & Link Format New Rev File Location
Netbook Selling Guide for Field & OEM Customers PPT TBD SMCR
Netbook 30.3.30 for Field & OEM Customers PPT June SMCR
Intel® Atom™ Processor Marketing Overview Presentation PPT TBD SMCR
Netbook Processor/Platform Brief for Field & OEM Customers (public at launch) SMCR (intel.com at
PDF Minor edits
- late May launch)
Intel Internet device processor family direct sample copy
PDF TBD SMG Messaging Central
Q2’08 NDA Consumer Sales Guide PDF TBD SMCR
Brand Communication Package for Intel® Atom™ processor PPT N/A SMCR
Intel Confidential
*Other names and trademarks can be claimed as properties of others
3. Complementary Sales Tools & Assets
remove this slide prior to presentation
• P u rp os e of th is G u id e
• Th e p os itioning gu id e is inte nd e d for training O E M s , ch anne l and R S P s u s ing non-
N D A gu id e line s .
• It is not inte nd e d to b e u s e d with e nd -u s e r cons u m e rs or in re tail (e .g., as collate ral,
te ar s h e e ts , m e rch and is ing, e tc).
• H ow to U s e th is G u id e :
• Th e gu id e is ap p rove d for non-N D A u s e with th e following re s trictions :
– Th e m ate rial m ay not b e p os te d on a p u b lic we b s ite or p os te d o n re tail s tore s or s h are d with
e nd cons u m e rs . If any u s e b e yond th e ap p rove d non-N D A u s e is d e s ire d , you m u s t ge t
ap p roval from you r local or b u s ine s s u nit P R , m arke ting and or le gal p e r b u s ine s s u nit
p roce s s .
• Vie w in p re se ntation m od e , and d o not d e l te l gal inform ation sl e .
e e id
• S pe ake r note s are incl e d
ud
• S h e lf life :
• Th e inform ation in th is d ocu m e nt is valid for conte nt p u b lis h e d from M ay 23, 2008
th rou gh S e p te m b e r 26, 2008. N e w p rod u cts or inform ation introd u ce d d u ring th is
p e riod m ay re s u lt in an u p d ate to th is d ocu m e nt or a Q & A p u b lis h e d s e p arate ly.
Intel Confidential
*Other names and trademarks can be claimed as properties of others
4. Introd u cing th e Inte l® Atom ™ p roce s s or.
Bu ilt with th e world ’s s m alle s t trans is tors 1 .
• Intel® Atom™ processor, new
groundbreaking low-power architecture
• Designed for small devices with long
battery life
• Built on Intel® 45nm technology
(47+ million transistors on a single chip)
• Supports Intel® Core™2 Duo processor
instruction set to provide a robust
Internet experience
¹ Processor comparison based on current Intel® architecture products. Transistor comparison based on 45nm processors in
production.
Intel Confidential
*Other names and trademarks can be claimed as properties of others
5. Bu t b e fore we m ove on…
Le t’s as k a fe w s im p le qu e s tions …
Intel Confidential
*Other names and trademarks can be claimed as properties of others
6. Q u e s tion: Wh at d o you re com m e nd to you r cu s tom e r?
Motorcycle Car PC Speakers HiFi Speakers
or or
Maneuverability Basic Needs
Or Capacity? Or A Full Experience?
Gas Stove Multi-Cooker Economy Business
Class Class
or or
Single Usage Basic Or Luxury?
Or Multi-functions?
Ans we r: Th at d e p e nd s on…
Intel Confidential
*Other names and trademarks can be claimed as properties of others
7. … wh at th e ir ne e d s are !
Motorcycle Car PC Speakers HiFi Speakers
or or
Number of Passengers? First Time Buyer?
Traffic Conditions? Demanding Expectations?
Gas Stove Multi-Cooker Economy Business
Class Class
or or
Single Focus Tasks? Budget Limits?
Multitasking?
D iffe re nt N e e d s H ave D iffe re nt S olu tions !
Intel Confidential
*Other names and trademarks can be claimed as properties of others
8. Is Inte l s e lling oth e r
kind s of p rod u cts ?
Intel Confidential
*Other names and trademarks can be claimed as properties of others
9. Ans we r: NO
b u t Inte l Atom ™ p roce ssor h as e nab le d a
®
ne w clas s of d e vice s calle d N E TBO O KS
and you ne e d to know th e d iffe re nce with
wh at you h ave b e e n s e lling s o far -
N O TE BO O K S
AND
N ote b ook N e tb ook
Intel Confidential
*Other names and trademarks can be claimed as properties of others
10. Wh at is a N e tb ook?
S m all, s im p le and afford ab le
d e vice s to conne ct to
th e Inte rne t p owe re d b y th e
Inte l® Atom ™ p roce s s or
Intel Confidential
*Other names and trademarks can be claimed as properties of others
11. A N e w C ate gory of D e vice s
Want th e “Be s t Inte rne t Want S im p le and Want a R ich e r, F u lle r
E xp e rie nce in You r P ocke t”? Afford ab le Inte rne t U s e ? E xp e rie nce ?
G e t a M ob ile G e t a N e tb ook G e t a N ote b ook
Inte rne t D e vice or a D e s ktop
Infotainm e nt, Inte rne t u s e E nte rtainm e nt, P rod u ctivity
O n th e G o and M u ltitas king
Targe t S P P Targe t S P P Targe t S P P
M ID : > $800* N e tb ook: > $250* N ote b ook: > $600*
D e s ktop : > $400*
* Prices are US $ and are just indicative and can vary from Country to country
Intel Confidential
*Other names and trademarks can be claimed as properties of others
12. N e tb ook P latform for 2008
Inte l® Ato m ™
Inte l® C h ip s e t
P roce s s or
Inte l® Atom ™ P roce s s or N 270 (D iam ond ville ) Intel® Atom™
Processor N270
•Based on Intel’s 45nm Hi-K Metal Gate Process Technology
•1.6 GHz
•533 MHz FSB
•512k L2 Cache
•1 Core; 2 Threads
M ob ile Inte l® 945G S E E xp re s s C h ip s e t (C alis toga) 945GSE
• 133 MHz Core Frequency ICH7-M
• Intel® Graphics Media Accelerator 950
• Single Channel DDR2 400/533 Memory Support
Intel Confidential – INTERNAL ONLY
*Other names and brands may be claimed as the property of others. All dates, plans and features are preliminary and subject to change without notice.
13. N e tb ooks In You r Life
D is cove r th e Bring th e Inte rne t
Inte rne t With You
Blog and S u rf S m all and Ligh t
E m ail and C h at Long Batte ry Life
S ocial N e tworking Wire le s s C onne ctivity
Le arn on G e t S tarte d with
th e Inte rne t th e Inte rne t
H om e work E as y to U s e
R e s e arch Afford ab le
O nline N e ws F irs t Tim e Bu ye rs
N ow E ve ryone C an C onne ct, Le arn and S h are
Intel Confidential
*Other names and trademarks can be claimed as properties of others
14. N ote b ook or N e tb ook?
Le t’s h e lp you r cu s tom e rs m ake th e
right m ob ile ch oice !
Intel Confidential
*Other names and trademarks can be claimed as properties of others
15. F orm Factors
N ote b ook N e tb ook
”
-1 7ay ”
1 0 ay
1 4s p l 7- p l
di d is
M u ltip le
F orm F actors O p tical D rive S m all & Ligh t
Flash storage and or Harddrives
Larger Harddrives, HD/DVD drives upto 80GB, optional external
opticals, smaller keyboard
Intel Confidential
*Other names and trademarks can be claimed as properties of others
16. N e tb ooks and N ote b ooks
- C om p le m e nt E ach O th e r
C re ate , E d it and S tore C onte nt
on N ote b ooks Vie w C onte nt
Anywh e re
with N e tb ooks
• E d it P h otos • Vie w P h otos
• R ip M u s ic • S tre am M u s ic
• E ncod e Vid e os • Watch O nline Vid e os
Intel Confidential
*Other names and trademarks can be claimed as properties of others
17. As k you r cu s tom e r wh at th e y ne e d b e fore m aking a
re com m e nd ation
If no or not s u re , h e re are s om e s ce narios
wh e re a note b ook wou ld b e b e tte r:
• M u ltitas king p e rform ance
• G re at 3D e xp e rie nce
• F irs t tim e P C b u ye r?
• S im p le Inte rne t u s e ?
• G re ate r p ortab ility? • G re ate r u p grad e ab ility
• Ins tall ap p lications
If ye s , th e n a
ne tb ook is a gre at • D o s o m u ch m ore !
ch oice .
Intel Confidential
*Other names and trademarks can be claimed as properties of others
18. U s e r E xp e rie nce D iffe re ntiation
N e tb ooks N ote b ooks
C onte nt C ons u m p tion C onte nt C re ation & E d iting
Basic Computing Applications Install Advanced Software
Download, store and listen to Music,
Listening to Music
• All th e cap ab ilitie splayne tb ooks PLUS :
of CDs
• Ins tall S oftware
Photo Viewing • D ownload , s tore andphotos,to M u s ic,
Edit, store lis te n videos
Video Viewing (Streaming)
p lay C D s Watch DVDs
• E d it and s tore p h otos & vid e os
Voice over IP • Watch D VD Video Conferencing,
s
Instant Messaging • Vid e o-C onfe reweb surfing experience
Richer ncing
• R ich e r We b S u rfing E xp e rie nce
Playing basic Online Games • OPlay richer, interactive & installed games,
p e n, e d it, and s tore large file s
Email
• Ins tall and p lay rich e r inte large files,
Open, edit, store ractive
gam e s
Social Networking • M u ltitas king Multi-tasking
Intel Confidential
*Other names and trademarks can be claimed as properties of others
19. Netbook vs . Notebook
Netbook Notebook
Device for Internet Multi-purpose PC
Usage
Performance for Multi-tasking, Content
Purpose built for Internet use
Creation, Intense Workloads & Internet
Web: Learn, Communicate, Play & Entertainment, Productivity & Rich
View Web
Size
Compact form factor Range of form factors
(7-10” screen) (> 10” screen)
Processor Price
~$250 -$350 * $400 and above *
* Prices are US $ and are just indicative and can vary from Country to
country
Brands
Includes: Core™2 Family includes Dual Core & Single
Core Ultra-low Voltage and Dual Core Low Voltage
Intel Confidential
*Other names and trademarks can be claimed as properties of others
20. C all to Action
N e tb ooks are s m all, s im p le and afford ab le
d e vice s for th e Inte rne t p owe re d b y
th e Inte l® Atom ™ p roce s s or
F its You r Life F its You r Life s tyle
R e com m e nd
N e tb ooks to:
Be ginne rs looking to e xp e rie nce d u s e rs wh o
e nrich th e ir le arning want p ortab ility to conne ct
with th e inte rne t anywh e re all th e tim e
G e t S tarte d and G e t G oing with a N e tb ook!
Intel Confidential
*Other names and trademarks can be claimed as properties of others
21. BACKUP
Intel Confidential
*Other names and trademarks can be claimed as properties of others
22. Inte l h as th e R igh t P roce s s or to m e e t you r
M ob ile N e e d s
Intel understands that mobile users have unique needs and has developed different
processor technologies to meet these different needs.
Notebooks Mobile Internet Devices Netbooks
Complete mobile PC – Purpose-built computing Great companion or
best choice for most device for ultra-mobile starter device for easy-
customers users access to the web
Provides the richest, Puts the full Internet Designed for simple
most complete mobile experience in your Internet-focused
experience pocket activities
Intel Confidential
*Other names and trademarks can be claimed as properties of others
23. Inte l-p owe re d C las s m ate P C s
- p u rp os e -b u ilt for e d u cation
Th e N e tb ook P latform for ‘08 enables a simple and
affordable platform for Internet-centric usage
models
C las s m ate P C C ate gory is a s u b -s e t of th e N e tb ook
P latform for ‘08 th at is focu s e d on a s p e cific U s age
M od e l are a (E d u cation)
C u s tom
K id / las s room
C
E d u cation
F rie nd ly ID
S oftware
Wate r R e s is tant
R u gge d D e s ign
K e yb oard
Intel Confidential
*Other names and trademarks can be claimed as properties of others
24. A ne tb ook is not a note b ook re p lace m e nt
N ote b ook u s age s and m ore …
Simple Advanced Creativity Gaming Entertainment Productivity
internet Internet
Upload Create Play main- Maintain
Rip a
photos photo stream a
CD
or video albums games budget
N e tb ook
u s age Watch Create MMORPG Complex
Watch a
HD SD or HD (online) school
DVD
video videos games projects
Digital Play Stream
Maintain Word
Content RPG/FPS media
a blog processing
Creation games
LAN Watch a
Download Edit
parties High-Def Taxes
video photos
movie
Intel Confidential
*Other names and trademarks can be claimed as properties of others
25. MID & Netbook Positioning
Mobile Internet Devices Netbooks
The Best Internet Simple and affordable
Positioning
experience in your pocket Internet- use
What’s The Same
Technology
Intel® Atom™ Microarchitecture Intel® Atom™ Microarchitecture
OS
Primarily Linux*, Some Windows* Linux* and Windows*
What’s
Different
Size 4.5”-7” screen (most <6”) 7-10” screen
Usage “In hand” usage “Sit down” usage
Those who want access to full internet (1) Introduction to computing for 1st
Target Users time buyers/users (2) Secondary device
on the go - Gen Y, Active Parents and
Price Mobile Professionals for Internet use
Weight >$400 Target $250 SPP
Battery Life As light as ~250g As light as ~2lbs
As long as ~6 hr As long as 4+ hr
Wireless
WiFi + WWAN, GPS, BT WiFi
Device Examples
25 Intel Confidential
*Other names and brands may be claimed as the property of others. All dates, plans and features are preliminary and subject to change without notice.
Hinweis der Redaktion
Note: Change visual to local currency as needed Key Takeaway: The new Intel® Atom™ processor was designed ‘from the ground up’ for simple, Internet-centric devices. This new technology has the ability to open a new era in mobile computing and offers more types of devices for mobile users to stay connected. Intel® brings to life a new class of affordable, easy to use Netbooks and Mobile Internet Devices (MIDs). These simple devices are focused on an Internet-centric user, designed for tasks such as browsing, photo sharing, video viewing, and social networking. What is the Intel® Atom™ processor? Intel has extended our architecture, using industry-leading 45nm, Hi-K chips to drive the Internet-focused market with low power, low cost technologies. The Intel® Atom™ processor (formerly “Silverthorne” and “Diamondville”) enables a new class of Mobile Internet Devices (MIDs) and simple, affordable Internet-centric computers, next generation CE devices, and more - putting the best computing technology in your pocket. The Intel® Atom™ processors: designed from the ground-up for low-power and high performance. With screens ranging from 10 to as small as 5 inches, Intel believes these new class of MID and Netbook devices will enable unprecedented Internet access to e-mail, videos, television, games, music, pictures and even office applications, to provide users with unprecedented Internet access and content. MIDs (Mobile Internet Devices): ultra portable, pocket-sized devices, like Apple’s iPhone*. Customers want a supplemental device to access the Internet for staying on top of work and personal lives. Attractive for mobile workers, parents and globe trotters. MIDs can be used for calls, taking/viewing pictures, texting, chatting, e-mail, net browsing, and as a GPS system. MIDs are primarily aimed at consuming content, not creating it. Netbooks are a new category of Internet devices that look similar to a very small notebook with a keyboard and smaller ~10” screen. These are made possible by a new generation of low power, low cost processors, like the n ew Intel ® Atom™ processor. The Intel ® Atom™ processor was designed for these simple, Internet-centric devices. They offer a great solution for Internet access at an affordable price, without the hassle of maintaining and updating software. Like Mobile Internet Devices (MIDs), they don’t typically have a CD/DVD drive. Instead, they come with pre-installed, software running on the Linux or Vista operating system. The small size , long battery life and lower price makes Netbooks a great choice for customers looking for a secondary device for family members or travel. Netbooks are best for consuming content and Internet-centric applications like accessing and working on social networking sites like MySpace*, FaceBook*, YouTube*, and for simple online games. Netbooks can also be used for travel or for note taking in classrooms, and other educational uses by adults or children.
Is Intel getting into the vacuum business???
No, we’re not entering a new business. But this analogy of upright and handheld vacs helps to illustrate a similar opportunity brought about by the introduction of netbooks. We are confident that the right solution for many of your customers is to have both notebooks and netbooks in their home. Lets spend a minute defining what we mean by “netbook”.
Netbooks represent a new category of affordable mobile computing devices purpose-built for simple online usages. The ‘new category’ aspect is important to convey, since netbooks really are not designed to be used in the same way as a notebook. Notebooks have a richer feature set, better performance, and therefore more capabilities. We’ll talk about more about what differentiates a netbook from a notebook in a minute.
And no matter what you want to do, Intel has the very best solution! If you want the very best PC experience, purchase a Centrino2 and Core2Duo based PC. They allow you to not only consume content on the internet but also encode HD video, run multiple applications at the same time, transcode and post a video youtube very quickly If you want the best Internent experience in your pocket, our recently announced Centrino Atom processors are the perfect solution If you want affordable, simple devices, the Intel Atom processor in the form of a netbook or nettop is the perfect solution
Notebook or netbook? This is a new question which has come about very recently in large part as the result of Intel’s innovations in the areas of low power and the world’s smallest microprocessor design. However, there are some critical differences between netbooks and notebooks, so we’ll use this positioning guide to help you talk to consumers about the different capabilities of each.
Now, some final considerations before recommending a netbook. Is your customer reasonably confident that they are just looking for a device for simple online usages like the ones we’ve discussed? Then by all means, netbooks are a fantastic choice! However, in addition to the specific usage examples we just talked about, there are other questions that you may want to ask your customer in order to help them choose the right portable: Is this their first device for using the internet? Help them understand that netbooks are a great introduction to computing, but a full-featured notebook offers more possibilities as they expand their knowledge and comfort level. Think of it as future-proofing their purchase… Do they have a child leaving for college in the near future? Even if their current usage is restricted to simple online usages around the home or while traveling, a child’s computing needs grow exponentially when they move on to higher education. Purchasing a notebook now gives the parent the option of sending it along for the educational ride. Do they foresee any multitasking in the future? There are many examples, but generally the greater processing power of a notebook will make for a better multitasking experience. The internet is a limitless source of content – do they foresee uploading to or downloading from the web? If so they’ll need the storage capabilities of a notebook. Almost as limitless is the supply of software applications. If they think they’ll want to load applications in the future – they’ll need a notebook.
