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BLUE BLOOD
LUXURY DENIM & FASHION HOUSE
THE NAME
It was chosen to illustrate the love of denim: “we
have indigo coursing through our veins”. It is
also a synonym for royalty and aristocracy, em-
phasizing of their love for quality, tradition and
craftsmanship. They wanted to take the “fast”
out of fashion: go back to making remarkable
products with style and personality.
THE MOTTO
The Blue Blood motto is ‘For Our Friends’. This
is how they actually started out: making jeans ‘to
measure’ for our own friends. As they developed
the brand further, ‘For Our Friends’ came to rep-
resent both a quality level (nothing but the best
for our friends…) and an attitude: the values and
lifestyle they represent.
THE LOBSTER
Their labels and products bare the image of
a Lobster. The Lobster was chosen as Blue
Blood’s mascot because they have blue blood
too. Besides this, lobsters are fascinating, beau-
tiful creatures that can grow just as old as hu-
man beings.
COLOFON
                            Teksten
                          Blue Blood
http://www.bluebloodbrand.com/brand/

              Vormgeving & Design
              Angelo Abdoelsamath

                         Fotografie
               Angelo Abdoelsamath

                      Met dank aan
                        Blue Blood

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Blue Blood photo's

  • 1. BLUE BLOOD LUXURY DENIM & FASHION HOUSE
  • 2. THE NAME It was chosen to illustrate the love of denim: “we have indigo coursing through our veins”. It is also a synonym for royalty and aristocracy, em- phasizing of their love for quality, tradition and craftsmanship. They wanted to take the “fast” out of fashion: go back to making remarkable products with style and personality.
  • 3.
  • 4.
  • 5.
  • 6. THE MOTTO The Blue Blood motto is ‘For Our Friends’. This is how they actually started out: making jeans ‘to measure’ for our own friends. As they developed the brand further, ‘For Our Friends’ came to rep- resent both a quality level (nothing but the best for our friends…) and an attitude: the values and lifestyle they represent.
  • 7.
  • 8.
  • 9.
  • 10. THE LOBSTER Their labels and products bare the image of a Lobster. The Lobster was chosen as Blue Blood’s mascot because they have blue blood too. Besides this, lobsters are fascinating, beau- tiful creatures that can grow just as old as hu- man beings.
  • 11.
  • 12. COLOFON Teksten Blue Blood http://www.bluebloodbrand.com/brand/ Vormgeving & Design Angelo Abdoelsamath Fotografie Angelo Abdoelsamath Met dank aan Blue Blood