2. THE NAME
It was chosen to illustrate the love of denim: “we
have indigo coursing through our veins”. It is
also a synonym for royalty and aristocracy, em-
phasizing of their love for quality, tradition and
craftsmanship. They wanted to take the “fast”
out of fashion: go back to making remarkable
products with style and personality.
3.
4.
5.
6. THE MOTTO
The Blue Blood motto is ‘For Our Friends’. This
is how they actually started out: making jeans ‘to
measure’ for our own friends. As they developed
the brand further, ‘For Our Friends’ came to rep-
resent both a quality level (nothing but the best
for our friends…) and an attitude: the values and
lifestyle they represent.
7.
8.
9.
10. THE LOBSTER
Their labels and products bare the image of
a Lobster. The Lobster was chosen as Blue
Blood’s mascot because they have blue blood
too. Besides this, lobsters are fascinating, beau-
tiful creatures that can grow just as old as hu-
man beings.
11.
12. COLOFON
Teksten
Blue Blood
http://www.bluebloodbrand.com/brand/
Vormgeving & Design
Angelo Abdoelsamath
Fotografie
Angelo Abdoelsamath
Met dank aan
Blue Blood