SEO Knowledge of the week

1. Knowledge of this week
Google Tests Video Search Results Without Thumbnail Images
The Future of Link Building: 5 Important Messages
Additional Schema support from Google for Business websites
Web 2.0 links losing their Importance ?

2. So far, videos found within Google’s search results contained thumbnail
images of a frame within the video
Google is testing making those video results a bit less rich by removing the
video thumbnail image and replacing it with a small, gray, play button
followed by the time of the video.
Google Tests Video Search Results Without Thumbnail Images

3. Here is what it currently looks like to the average searcher:
Craig Gilhooly posted a screen shot of the new user interface test on Twitter. Here is a picture
Source from http://searchengineland.com/

4. Source from http://searchenginewatch.com/article/2338860/The-Future-of-Link-Building-5-Important-Messages
The Future of Link Building: 5 Important Messages from Jon Ball,
 Links are still the core of Google's search algorithm.
 Link building and content marketing are fundamentally different.
 Content marketing is difficult to do well. SEO pros often don't have the
required skill set for high-level content creation.
 Link building can supercharge your content marketing efforts.
 You can still build links even if you don't have great content.

5. Links are still the core of Google's search algorithm
2. Matt Cutts, Google's distinguished engineer, in two different webmaster videos:
1. Moz's 2013 Search Engine Ranking Factors.
https://www.youtube.com/watch?v=NCY30WhI2og
Links are still immensely powerful.
https://www.youtube.com/watch?v=udqtSM-6QbQ

6.  right now Many are of them think that content marketing is the new
link building, and have labelled it "link acquisition" or "link earning.“
 content marketing is not link building and there's no guarantee that
your content will be visible in search, nor is creating more content
guaranteed to make your site more visible in search.
 Content marketing is wholly different than link building or SEO. SEO
is about increasing search visibility. Content marketing is about
creating valuable content worth sharing.
Link building and content marketing are fundamentally different.

7. Content marketing is difficult to do well.
Content creation potentially requires:
 Industry experts
 Writers
 Editors
 Designers
 Technical (coders, web dev, app dev, etc.)

8. Link building can supercharge your content marketing efforts
Creating amazing content isn't enough
– you still need to market it.
SEO can help increase the visibility of
content, especially if your team has a
strong link building background.

9. You can still build links even if you don't have great content.
Content marketing and link building are definitely compatible, and can create
a marketing flywheel. However, that doesn't mean you have to be involved in content
marketing to build links.
Many content marketing simply doesn't make sense – either due to their size, target
audience, culture, resources, or products.

10. Initially there was limited support for getting desired phone numbers of
businesses in Google search results.
Now Google has added schema support or structured data mark-up
support for specific business information like customer care numbers and
business operating hours.
Additional Schema support from Google for Business websites.

11. It helps you specify your preferred phone numbers using structured
data mark up embedded on your website.

12. Four types of phone numbers are currently supported:
Customer service
Technical support
Billing support
Bill payment

13.  Because of link spam many of the web 2.0 sites have
made their links no-follow from do-follow.
 Google is considering links from these web 2.0's
similar to links from sites like YouTube and
Pinterest.
Web 2.0 links losing their Importance ?
https://productforums.google.com/forum/#!topic/webmasters/kA_nnAamv9E/discussion

14.  When building Web 2.0 sites for back
linking more emphasis must be given
to getting links from web 2.0 sites
that still are do follow.
ex weebly,blogger,typepad etc.

15. At the same time all or most of the links being do follow might
not appear natural to Google. So it is better to have a healthy
proportion of both do follow or no follow web 2.0 links.