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The Shifting Paradigm of Public Relations

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Anita Ho
TechnologieBusiness
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James E. Grunig, Professor Emeritus Department of Communication University of Maryland College Park, Maryland, USA
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Organizational Reputation Management Decisions Communication Programs ( Relationship Cultivation Strategies) Issues Achievement of Organizational Goals Crises Relationship Outcomes Consequences Consequences Behavior of Publics Creates Model of Strategic Management of Public Relations: New Media Can Be Used at Each Stage of the Model Stakeholders Publics P1 Pi P2 No Consequences
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CNv6 Instructor Chapter 6 Quality of Service
 

The Shifting Paradigm of Public Relations

  • 1. James E. Grunig, Professor Emeritus Department of Communication University of Maryland College Park, Maryland, USA
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  • 14. Organizational Reputation Management Decisions Communication Programs ( Relationship Cultivation Strategies) Issues Achievement of Organizational Goals Crises Relationship Outcomes Consequences Consequences Behavior of Publics Creates Model of Strategic Management of Public Relations: New Media Can Be Used at Each Stage of the Model Stakeholders Publics P1 Pi P2 No Consequences
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