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~ BILL GATES ,[object Object]
What is Digital? Digital Marketing is the practice of promoting products and services using digital distribution channels like web, mobile, and other interactive channels to reach consumers in a timely, relevant, personal and cost-effective manner. “ Digital is so vast & influential that it surpasses the differences of age, SEC, gender and town class”
The Internet Evolution INFRASTRUCTURE PEOPLE COLLABORATION EARLY NET 3-D NET MATURE NET Content Business Function ACCESS FIND SHARE PARTICIPATE COLLABORATE CO-CREATE Informational web pages, content, and graphics Communication, HR, Procurement, Marketing, Learning User generated content, blogs,  wikis, mashups, driven by sharing IT Collaboration, Learning, Marketing, Sales Highly social, user created, immersive environment Product / Service development, Work Optimization, Education, Sales, Support, Community Source: IBM
Why Corporations Need Digital Communication? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online advertisement spent crossed TV spend for 1 st  time in first half of 2009 * Internet Advertising Bureau (IAB) study carried out by PricewaterhouseCoopers & World Advertising Research Centre (WARC)
[object Object],Relevance Key to ensuring that  your  message is among the few which your target consumer will truly engage with. Interaction Offers individual consumers  unique experiences ,  feeding back  information to the brand. Relationship Vital  pathways  through which you can reach your stakeholders.  Engagement Matrix
Indian Internet Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Do  You  Need Digital Marketing?
About  Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our  Edge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Approach:  The Acupuncture Technique Normal Approach: Targeting multiple areas for desired results, which often takes lot of time for problem resolution. Probability of hitting the source is reduced and based on ‘trial and error’ Acupuncture Approach :  Smart, swift and focused attack on ‘source of pain’ providing quick relief in a cost effective manner
Service  Lines Digital Brand Marketing 1 Digital Marketing 2 Engage Edge 3 Digital Media Management 4 Research 2.0 5 Virtual Events 6 Public Relations 2.0 7 Digital Advocacy 8 Search(+ve) 9 Digital Archiving 10 Next X 11
Service  Lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service  Lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service  Lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service  Lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service  Lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service  Lines ,[object Object],[object Object],[object Object],[object Object]
Delivery  Model Client Servicing Team (Actual) CLIENT
 

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Future live communications

  • 1.  
  • 2.
  • 3. What is Digital? Digital Marketing is the practice of promoting products and services using digital distribution channels like web, mobile, and other interactive channels to reach consumers in a timely, relevant, personal and cost-effective manner. “ Digital is so vast & influential that it surpasses the differences of age, SEC, gender and town class”
  • 4. The Internet Evolution INFRASTRUCTURE PEOPLE COLLABORATION EARLY NET 3-D NET MATURE NET Content Business Function ACCESS FIND SHARE PARTICIPATE COLLABORATE CO-CREATE Informational web pages, content, and graphics Communication, HR, Procurement, Marketing, Learning User generated content, blogs, wikis, mashups, driven by sharing IT Collaboration, Learning, Marketing, Sales Highly social, user created, immersive environment Product / Service development, Work Optimization, Education, Sales, Support, Community Source: IBM
  • 5.
  • 6.
  • 7.
  • 8. Why Do You Need Digital Marketing?
  • 9.
  • 10.
  • 11. Our Approach: The Acupuncture Technique Normal Approach: Targeting multiple areas for desired results, which often takes lot of time for problem resolution. Probability of hitting the source is reduced and based on ‘trial and error’ Acupuncture Approach : Smart, swift and focused attack on ‘source of pain’ providing quick relief in a cost effective manner
  • 12. Service Lines Digital Brand Marketing 1 Digital Marketing 2 Engage Edge 3 Digital Media Management 4 Research 2.0 5 Virtual Events 6 Public Relations 2.0 7 Digital Advocacy 8 Search(+ve) 9 Digital Archiving 10 Next X 11
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Delivery Model Client Servicing Team (Actual) CLIENT
  • 20.