1. Ups and Downs !
Why did Coke Fumble in
Indian Market !!

2. PROBLEMS:
1. The failure to understand the local market
2.Lack of confidence and patience in between HQ and staff
3. Everyone was blaming one another for contribution
4.There was no flexibility in salary and attitude
5.Cost effectiveness
6.Short and slow approach towards problems (frequent changes in the
HR )
7.Pesticide and underground sewage removal Scam.
8.Not Responding to Changing environment

3. SOLUTIONS:
1.Must have multiple channels of dialogues and engagement
with community
2.Improved Quality
3.Building staff confidence and gaining some freedom to work
from HQ
4.Competency and training of Employees (COCA COLA
RETAIL UNIVERSITY)
5.Innovative ways to tackle problems like rise of Diet Coke
6.Solving Employee turnover