The document proposes establishing a social business called Trend Company that would sell defective, clearance, and high-quality brand name products at low prices. The business would be located in Sultanbeyli, Istanbul, where it would provide employment for disabled people and sell affordable goods to the local poor population. Trendyol.com would donate shop space and supply products to the social business at low costs to help achieve its social goals.

1. Anıl Sural

2. EXECUTIVE SUMMARY
EXAMPLE : TREDNYOL.COM
Globalization is effect all over the world.
Therefore; people want to wear good brand
clothes. Brands determine social status and all
individuals want to wear favorable and trend
brands. It also effect Turkey so branding has
increased in Turkey. Trendyol.com is a private
shopping web site which sells fashion textile
products up to 90% discount customer.

3. EXECUTIVE SUMMARY
EXAMPLE : TREDNYOL.COM
The main goal of Social Business is provide
poor people; defective, cheap, clearance,high
quality and good brands. On the other hand,
we want to provide work opportunity disable
people and they can earn money and they are
going to feel free in the society. Our district is
Sultanbeyli where close trendyol operation
center and so many poor people live there.

4. EXECUTIVE SUMMARY
EXAMPLE : TREDNYOL.COM
Our shop is going to be in Turgut Reis.
Because Trendyol has shop for rent and they
want to give donation us. Trendyol com the
most sought-after brands and designers, in
March 2010, set out the aim of making
accessible to everyone. A pioneer in fashion
since its inception, with the mission to
support designers in this direction a lot of
Turkish designer was the first site to
offer their products for sale on the Internet.

5. EXECUTIVE SUMMARY
EXAMPLE : TREDNYOL.COM
As of the end of 2011 more than 4 million
members and more than 1000 young team of
600 people, serving a range trendyol.com
brand, founded by a giant Operations Center
carries out the shipment of the package every
day, tens of thousands.

6. 1. BUSINESS DESCRIPTION
Social Business Concept
Trend and Trenyol can start social business by
establishing a company sell cheap, defective and
clearance sale poor people and this shop disable people
are going to work there. Leftover pieces of old collections
from Trendyol’s can also be sold in the stores and
Trendyol could get a from cost of goods sold. Trendyol
will donate one shop in Sultanbeyli which we can sell and
earn money for it. Finally Trendyol provide the logistics
and supply chain. Supplier will provide some of the
goods.

7. Management Team
Anıl Sural and Dorukan Tipici, the founder of Trendyol
who is Demet Mutlu, will be on the executive board.
Marketing manager will be Assit. Prof. Meltem Kıygı
Çallı and Finance Manager will be Prof. Suat Teker could
be other board members. Emre Aykanat general
manager with e- Business and retail background should
be employed to run the social business in a sustainable
way.

8. Products/Services Description
Our products are textile, accessories, bags, cosmetic,
electronic, office supplies and shoes. And these are
defective, end of series and clearance. All will be cheap
and we will buy from trendyol charge. Most of them
famous brand and environment friendly. Price will be
under market prices.

9. Social Purpose
Trend has a two role for this our Social Business.
First one is Trend supply good quality textile,
accessories, bags, cosmetic, electronic, office supplies
and shoes for poor people. These goods will be super
cheap when you compare original price. It is not for only
clothes our customer can find electronic, accessories etc
because it is not main point clothes. They should feel
good when they buy their demand for life and for feel
same with other people.

10. Social Purpose
Second main socail purpose is we want participate labor
force people with disabilities. Disable people should
work if they want because we live equal world. They had
same penalties when they were born or during he year
with accident but training of people with disabilities in
a job they can do the basis of capacity, making them
efficient provision of economic and social well-being, it
is essential to ensure people with disabilities employed
in order to obtain benefit from vocational rehabilitation
services.

11. Social impact can be measured in various ways, such as:
- Number of members of vulnerable groups employed by
the Social Business
- Percentage of the handicapped employed by the Social
Business
- Average increase in household income in employees
- Number of beneficiaries having received cheap, good
quality
textile, accessories, bags, cosmetic, electronic, office
supplies and shoes.

12. 2. MARKET ANALYSIS
Trend Social Business Line will proivde defective, cheap,
clearance,high quality and good brands.
The collection will be positioned in a medium price
range and our main work with men clothes, women
clothes, baby and child clothes. In addition it
accessories, shoes and handbags, household
appliances and cosmetic.

13. 2. MARKET ANALYSIS
Our product range is so large we do it because first
reason if poor people live in this society, they would like
to use bags, accessories etc. they can feel equal with
other people. Second reason about quantity Trend's
product which we want to sell in Sultanbeyli these are
clearance, defective so we didn't want to focus only one.
Our reason a few product can be defective and if we
choose large concept we can enlarge our product.

14. Industry and Outlook
Our concept is so different so their is no real competitive
for us. We can tell some of the e-business which are web
Site and they sell from there. But they sell high profit
rate and they cannot sell our price because our goods are
clerance, defective and out of stock. Genereally
Wholesaler does our business but they sell like YKM and
Boyner. Our advantage is we do not pay any rent for our
Shop and our customer who is poor and they live our
district where is Sultanbeyli.

15. Industry and Outlook
We can give example some boutique and grocery shop
where people buy men clothes, women clothes, baby
and child clothes. In addition it accessories, shoes
and handbags, household appliances and cosmetic.
Second hand shop can be our competitor. But there is a
few shop in Sultanbeyli like it. And people want to buy
first use. Our product will be first use but second hand
price. And quality and high standart produt we want to
sell our dear customer.

16. 3. ORGANIZATION
Trend will be locate in Sultanbeyli, İstanbul. Our shop
will be given by Trendyol and they want to donated it for
us. Management will be Anil Sural and Dorukan Tipici.
Okan University Academic Staff would like to support
us. Marketing Asist. Prof. Meltem Kıygı Çallı and
Finance Prof. Suat Teker will be help for our project.
Disable people are going to work our shop.
Trednyol.com will help transportation and logistics
issue. Trendyol located in Tuzl and Trend Social
Business locate Sultanbeyli. It is close Trendyol’s
warehouse.

17. 3. ORGANIZATION
Some of the time wholesaler will help for transfor our
shop. Trendyol’s joint ventures company would like to
support us.

18. Human Resources
Our manager team will be our founder who is Anıl Sural
And Dorukan Tipici. Marketing and Finance department
will be help by our academic Asist. Prof Meltem Kıygı
Çallı and Prof. Suat Teker. Our shop will be open on
Monday till Friday 10.00-20.00. Saturday will be 10.00-
22.00 and Sunday will be on 12.00-18.00. We want to
start with 3 people. And it will increase during the
moths. Because Trend want 2 days off for our worker.

19. Suppliers
Trendyol is the main suppliers for what we sell in Trend
Shop. And they will support for the shop.
In the second phase, broaden range of suppliers to other
garment producers in the wider area. Our location is
very good that we can meet and others can support us
beause it is close the organized industrial zone. Trendyol
is an experimental retailer we are lucky that we work
with this brand.

20. 4. MARKETING AND STRATEGY
Trend Company(TC) establihed in 2012 and Chief
Executive Officer is Anıl Sural. General Manager is
Dorukan Tipici. We are going to open shop in
Sultanbeyli and we want sell quality brand to customer.
We don’t manufacturer it because if we do it could be
More expensive Trend will buy defective and
clearance products from Trendyol for non profit. We
cannot determine price because it would be so many
kind. But we can give an example for price policy. US
POLO shoes are 100 Turkish Lira in Boyner.
Trednyol.com sell it 40 TL. And if it defective or it is

21. 4. MARKETING AND STRATEGY
clearance we can buy it like 15 TL and we can sell it our
Trend Store 20 TL. It is good price when you compare
non quality China like Carrefour they sell there 25 TL so
Our good good quality brand and it is cheap.
Marketing and Finance will be our Prof. Distribution will
be done through Trendyol as well as shop-in-shop
concepts with selected retail partners

22. Distribution Channels
Possible distribution channels targeting especially poor
citizens could be:
Disable association, Employment agencies and social
authorities
Sultanbeyli Trend Shop
Small distribution networks- these could be established
in a second phase and supply remote areas, thereby
creating additional employment opportunities for poor
disable people.

23. Promotion Strategy
We want do word-of-mouth advertising. It is the most
effective an efficient. Some of people will buy something
And they will say other people. It is like chain.
Sultanbeyli Municipality and mukhtars will annouce
poor people. We can do show card and put up the close
district. Social Media is other source that we can use
and people can learn us free. We can do web site and
Trendyol can helpus about that. Because trendyol
company is e-commercial and they know it how to do
very well.

24. Strategic Alliances
Trend will enter into various strategic alliances, amongst
others with:
- Sultanbeyli Municipality: The Municipality will help
foradvertisement and transportation for handicap.
- Istanbul Metropolitan Municipality Disability
Directorate Sultanbeyli Branch: They will help for
find employer and support find customer too.
- Okan University: The University will help for micro
Credit and academic support for management issue.