Push versus pull strategy
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Push versus pull strategy
- 1. Push versus Pull Strategy http://www.drawpack.com your visual business knowledge business diagram, management model, business graphic, powerpoint templates, business slide, download, free, business presentation, business design, business template Push Strategy Manufacturer Intermediaries Demand Marketing activities Demand End users Pull Strategy Manufacturer Intermediaries Demand Marketing activities Demand End users
Hinweis der Redaktion
- Source: Marketing Management, Kotler, 1994