Visual data discovery and prediction for business analysts looking to bridge the data analytics gap with KnowledgeEXCELERATOR

1. Step Up Business Intelligence:
Visual Data Discovery and Prediction

2. Speakers
Brandon Kane, Vice President Research & Development, Angoss
Brandon is responsible for software development of Angoss’ suite of desktop,
client-server and in-database predictive analytics software products. His
experience in software development spans more than 10 years.
Prior to joining Angoss in 2009, he held successive software development
management roles at Workbrain Inc. and NexJ Systems. Brandon holds a
Bachelor of Arts degree from the Royal Military College of Canada.
Shan Rasul, Senior Product Manager, Angoss
Shan is responsible for product management at Angoss. His experience with
data mining and predictive analytics spans more than 10 years in the
financial services, retail, travel and loyalty rewards industries.
He has led the development of Enterprise Data Warehouses, Business
Intelligence, Campaign Management and CRM solutions. Shan holds an
MBA with a speciality in Management Information Systems from Wright
State University in Dayton, Ohio.

3. Agenda
Part 1 – Typical Analytical Process
Part 2 – How to Bridge the Analytics Gap
Part 3 – Analytics Use Cases
Part 4 – Demonstration
Part 5 – Q&A
Angoss Software Corporation. All rights reserved.

4. Typical Analytical Process
Angoss Software Corporation. All rights reserved.

5. Analytical Process
Executive
Knowledge Worker
We need to increase
sales for the next
quarter!
Angoss Software Corporation. All rights reserved.

6. Analytical Process
Executive
Can you provide me
with a list customers Knowledge Worker
likely to make a
purchase?
Data Analyst
Angoss Software Corporation. All rights reserved.

7. Analytical Process
Executive
Knowledge Worker
Database
Administrator
Can I get access to the
customer & transaction
database?
Data Analyst
Angoss Software Corporation. All rights reserved.

8. Analytical Process
Executive
Knowledge Worker
Database
Administrator
I created a response
model and used the
results to create a list
of customers with the
highest likelihood to
make a purchase.
Data Analyst
Angoss Software Corporation. All rights reserved.

9. Analytical Process
Executive
Can you add purchases for
this month?
Can you give me a new list
Knowledge Worker
of customers likely to
purchase by channel?
Can we also include
online purchases ?
How about looking at What about adding
purchases by region ? demographic data?
Database
Administrator
Data Analyst
Angoss Software Corporation. All rights reserved.

10. Analytical Process
Executive
Wish I could
analyze the data Knowledge Worker
myself...
I wish they could be
Database more self
Administrator sufficient....
Data Analyst
Angoss Software Corporation. All rights reserved.

11. How to Bridge the Analytics Gap
Angoss Software Corporation. All rights reserved.

12. 40% projected growth in
global data generated
per year vs.
5% growth in global
IT spending
140,000-190,000
more deep analytical talent positions, and
1.5 million
more data-savvy managers
needed to take full advantage
of big data in the United States
Big Data: The Next Frontier for Innovation, Competition and Productivity
McKinsey Global Institute, May 2011

13. Advanced Analytics Profile
 Led by quantitative analysts, statisticians
 Specialist knowledge:
– Statistical algorithms
– Programming languages
– Complex software technologies
 Expensive resources and tools
Angoss Software Corporation. All rights reserved.

14. Growing Demand on Data Scientists
Demand 50-60% > greater than supply
Limited ability to respond to growing requests
Angoss Software Corporation. All rights reserved.

15. Business User Profile
?
 Marketers, managers and business ?
intelligence (BI) users ? ?
 Responsible for data analysis, discovery,
reporting ? ?
 Commonly use Excel, database or BI tools
 Value speed to decision making
Angoss Software Corporation. All rights reserved.

16. Business User Profile
?
 Lack data mining, predictive analytics ?
knowledge ??
? ?
 Limited programming skills ?
? ? ?
 Constrained budgets for tools, training
Angoss Software Corporation. All rights reserved.

17. The Analytics Gap
Business Advanced
User Analytics
- Strategy
- BI reporting
? - Data Mining
- Data Modeling
- Dashboards - Predictive
- Macros Analytics
- Scripting - Programming
How to bridge the gap?
Angoss Software Corporation. All rights reserved.

18. Business User’s Wish List
 Data visualization
 Familiar, intuitive user interface
 Easy to use
 Complements BI, reporting tools
 Affordable
 Quick to produce results
 Simplifies complex analytics
Angoss Software Corporation. All rights reserved.

19. KnowledgeEXCELERATOR™
Angoss Software Corporation. All rights reserved.

20. KnowledgeEXCELERATOR
Discover
Angoss Software Corporation. All rights reserved.

21. KnowledgeEXCELERATOR
Predict
Angoss Software Corporation. All rights reserved.

22. KnowledgeEXCELERATOR
Visualize
Angoss Software Corporation. All rights reserved.

23. Collaborative Analytical Process
Executive
Knowledge Worker
Can I get access to
the customer &
transaction database?
Database
Administrator
Data Analyst
Angoss Software Corporation. All rights reserved.

24. Collaborative Analytical Process
Executive
Knowledge Worker
Customer
and
Transactions
Database
Data Analyst
Angoss Software Corporation. All rights reserved.

25. Collaborative Analytical Process
Executive
Please review reports I created
for customer segmentation.
There are charts that show key Knowledge Worker
purchase drivers .
Customer
and
Transactions
Database
Data Analyst
Angoss Software Corporation. All rights reserved.

26. Collaborative Analytical Process
Executive
Knowledge Worker
Customer
and
Transactions
Database
Based on the reports Sue
sent me, I sent you the
results of the new
response model.
Data Analyst
Angoss Software Corporation. All rights reserved.

27. Analytical Use Cases
Angoss Software Corporation. All rights reserved.

28. Use Case # 1: Customer Profiling
Banking Industry – Credit Card Division
Determine target market for a new credit card product promotion to offer
existing customers an upgrade
Marketing Manager > KnowledgeEXCELERATOR
Data: Customer demographic, channel preference, past spend and payment
behaviour
Strategy: Profile customers, decide on the target audience. Align the profile
with channel, budget and offers.
Data Analyst > KnowledgeSTUDIO
Outcome: Uses the Marketing Manager’s customer profiles to select the target
audience and create the marketing campaign treatment.
Angoss Software Corporation. All rights reserved.

29. Use Case # 2: Response Predictors
Retail Industry – Toy Store
Increase regional sales for upcoming quarter
Regional Director > KnowledgeEXCELERATOR
Data: Past marketing campaign response rates, transaction information by
region
Strategy: Develop strategies based on region and best predictors of response
Data Analyst > KnowledgeSTUDIO
Outcome: Uses the information provided by the Regional Director to create a
response model for each region
Angoss Software Corporation. All rights reserved.

30. Use Case # 3: Customer Churn
Insurance Industry – Personal Health Insurance
Increase customer retention by implementing a win-back strategy
Customer Experience Manager > KnowledgeEXCELERATOR
Data: Marketing, product and revenue information at customer level
Strategy: Develop strategies based on best predictors of churn
Data Analyst > KnowledgeSTUDIO
Outcome: Uses the information provided by the Customer Experience
Manager to create a churn model
Angoss Software Corporation. All rights reserved.

31. KnowledgeEXCELERATOR
Demonstration
Angoss Software Corporation. All rights reserved.

32. Questions & Answers
Angoss Software Corporation. All rights reserved.

33. Thank You
Angoss Software Corporation
www.angoss.com
Angoss Software Corporation. All rights reserved.