1. Coca Cola: The Real
Story

2. • Coca-Cola FEMSA S.A.
• The worlds largest bottler in terms of sales
volumes.
• Delivers more than 2.5 billion unit cases a year.
• Counts with 34 bottler plants in Latin America.
• Serves more than 1.600.000 retailers in the
region.
• It employs 68.449 people (as December 2010)

3. • Produces and distributes in:
• Mexico
• Guatemala
• Nicaragua
• Costa Rica
• Panama
• Colombia
• Venezuela
• Brazil
• Argentina

5. COLOMBIA
• Founded in May 2003
• FEMSA ownership 53.7%
• The Coca-Cola Company 31.6%
• Public 14.7%
• Sales Volume 244 millions of units cases (One unit case equals 24 8-
ounces bottles)
• Breweries / Plants 6
• Distribution Facilities 32
• Clients 370.1 thousands

6. • Coca-Cola is the number one company in Colombia in
the category of “Best Marketing Strategy” according with
the magazine Portafolio.
• The messages to promote the brand in the country are
related to: Optimism, Family reunions, and Traditions.
• 120 millions of dollars are destined, each year, to
support the brand and its marketing strategies in
Colombia.

7. Brands

8. Colombia
1.365ml
+/- $1.35

9. +/- $1.25

10. +/- $ 0.95

11. http://www.youtube.com/watc
h?v=HQX9w72L0wM

13. COCA COLA
ENTREPRISE
FRANCE

14. Coca Cola Entreprise France
• Over 2 500 employees
• 1,8 billion euros of turnover in 2007
• 5 bottling factories in the country

15. Process
• Ingredients • Add water to • Supermarkets
• Bottles concentrated • Restaurants
• Automatic
vending
machines

16. Product portfolio
Chaudfontaine
• Powerade
• Burn
• Vitamine water
• Ocean spray