Integrated Marketing Communications Plan for Mooi Cosmetics
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- Mooi Cosmetics seeks to provide natural body butter products at an affordable price point to attract both low and high income consumers. - The company will launch in major supermarkets and drug stores, promoting through radio, print, and social media ads emphasizing the product's natural ingredients and benefits. - Research found most consumers prefer natural cosmetics, representing an opportunity for Mooi Cosmetics to position itself as the top natural cosmetics brand.
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Integrated Marketing Communications Plan for Mooi Cosmetics
- 1. HEADLINE TEXT HERE Subhead Subhead Delete text Click here to add text. Click and place here to add text. Click here photo here. IMC PLAN to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here text. PRESENTER: Angenie Abel to add text. Click here to add This could be a call out Click here to add text. Click area. This here to add text. Click here could be a call out to add text. Click here to add area. text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.
- 2. HEADLINE TEXT HERE Subhead Subhead Delete text Click here to add text. Click and place here to add text. Click here photo here. to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add This could be text. a call out Click here to add text. Click area. This here to add text. Click here could be a call out to add text. Click here to add area. text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.
- 3. HEADLINE TEXTSummary Executive HERE Subhead Subhead • Mooi Cosmetics is aClick entity that seekstext Click here to add text. small Delete to and place here to add products that are made from all natural provide text. Click here photo here. ingredients. to add text. Click here to add text. Click here to add text. • Mooi Cosmetics will Click Click here to add text. be providing a healthy and cheaper alternative, meeting the pockets of low here to add text. Click here to add text. Click here to add text. high income earners. to This could be a call out Click here to add text. Click area. This here to add text. Click here could be a call out to add text. Click here to add area. text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.
- 4. HEADLINEMarketing Current TEXT Situation HERE Subhead Subhead • Product: Mooi Cosmetics product Delete text Click here to add text. Click is body and place here to add text. Click here butter. to add text. Click here to add photo here. • Place: Mooi to add text. text. Click hereCosmetics will be available at all leading supermarketshere drug stores. and Click here to add text. Click here to add text. Click to Price: $1,500 per jar to add • add text. Click here This could be text. a call out • Promotion: Employ tools that will be used year Click here to add text. Click area. This here to add text. Click here could be a round. to add text. Click here to add call out area. text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.
- 5. HEADLINE TEXT SWOT Analysis HERE Subhead Subhead Strengths: to add text. Click Click here Delete text and place • here products are priced here targeted to photo the All to add text. Click and meet here. pockets all categories income earners. to add text. Click here to add text. Click here to add text. Weaknesses: add text. Click Click here to • here to add text. Click capacity to produce and package The business lacks the here to add text. Click here to add products on a large scale. text. This could be a call out Opportunities: Click here Click here to add text. Click here to add text. area. This could be a call out • Capacity to to add text. expand its product range which will lead to Click here to add area. maximum competitive advantage. text. Click here to add text. Click here to add text. Click Threats: text. Click natural ingredients. • here to addAvailability ofhere to add text.
- 6. Market Analysis HEADLINE TEXT HERE Subhead Subhead • Click here to add text. Click 3 locations. Research was carried out at Delete text and place • here to add text. Click here Twins, photo here. Competition: New GPC and Jergens to add text. Click here to add text. Ratings of here to add Click the Product text. Chart Depicting % of Consumers who preferred Click here to add text. Click Natural Products 50% here to add text. 45% Click here 80% 40% to add text. Click here to add 70% 35% 60% This could be text. 30% 50% a call out Click here to add text. Click 25% area. This 40% here to add text. 20% Click here could be a 30% 15% call out to add text. Click here to add 20% 10% area. 10% 5% text. Click here to add text. 0% 0% Click here to addPoor Excellent Good Average text. Terrible Click Natural Synthetic Products Products here to add text. Click here to add text.
- 7. Objectives of HEADLINE TEXT the IMC HERE Subhead Subhead •Click ensure marketing Click communicationplace To here to add text. and and tools Delete text here to add text. Click here continuously andhere to add inform target to add text. Click consistently photo here. text. Clickaboutto add text. audience here the product’s benefits which would allow for an edge over the Click here to add text. Click here to add text. Click here competition, increasing sales by 50% in a year’s to add text. Click here to add This could be time. text. a call out Click here to add text. Click area. This •here to add “MooiClick here the preferred brand To make text. Cosmetics” could be a call out of natural cosmetics in the market.area. to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.
- 8. Position Strategy HEADLINE TEXT HERE Subhead Subhead • Click here to add text. Click Its many attributes range from the fact that text Delete its and place here to add text. Click here 100%text. Click here to add no side effects and to add natural, it’s safe to use, photo here. text. Click here all skin text. compatible on to add types. • Clickto addto add text.skin, to massage the body or Can be used for Click here here here text. dry Click to add text. smooth, glowing skin. . just to get Click here to add This could be text. • Click here to add text. Click of 16 a callThis Target: females from the age years and older. area. out here to add text. Click here could be a call out to add text. Click here to add area. text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.
- 9. Tactics and Action Programs HEADLINE TEXT HERE Subhead Subhead •Click here to and text. Click run three times daily Radio, TV add Print ads will Delete text and place here to add text.often. Ads will be informative as it and appear as Click here photo here. seeks to introduce the benefits of using the to add text. Click here to add text. Click here to add text. product. Click here to add text. Click •here todiscount on product in first weeks 25% add text. Click here to add text. Click here to add •text. Attend GuyExpo This could be a call out Click here to add text. Click area. This •here to add Advertising:here Outdoor text. Click billboards and public a could be call out furniture. to add text. Click here to add area. text. Click here to add text. •Click here to Twitter, Webpage Facebook, add text. Click here to add text. Click here to add text.
- 10. Budget Current Assets Personal Savings $1,500,000.00 Small Business Loan $1,000,000.00 TOTAL $2,500,000.00 TOTAL ASSETS $2,500,000.00 TOTAL EXPENSES $1,415,000.00 This could be ESTIMATED PROFITS a call out$1,085,000.00 area. This Click here to add text. Click here to add text. could be a Click here to add text. Click here to add text. call out area. Click here to add text. Click here to add text. Expenses: tools,add text. Click here to add text. Click here to production, miscellaneous, evaluationhere to add text. Click Click here to add text. Click here to add text.
- 11. HEADLINE TEXT Process Evaluation HERE Subhead Subhead • Click here to add text. Click Adopting Kotler’s and Amrstrong’s two phase Delete text and place here to add text. Click here effect, communicationto add and sales effects. to add text. Click here effects photo here. • text. Click here sampling, consumers will be Using random to add text. selected. text. Click here Click here to add text. Click here to add • to addsale effects will be measured and evaluatedbe The text. Click here to add This could by text. Click here tothe sales and demand for the products calculating add text. Click a call out area. This at the stores. here to add text. Click here could be a call out to add text. Click here to add area. text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.
- 12. Outdoor Advertising HEADLINE TEXT HERE Subhead Subhead Delete text Click here to add text. Click and place here to add text. Click here photo here. to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add This could be text. a call out Click here to add text. Click area. This here to add text. Click here could be a call out to add text. Click here to add area. text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.
- 13. Thank You for you HEADLINE TEXT Attention HERE Subhead Subhead Delete text Click here to add text. Click and place here to add text. Click here photo here. to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add This could be text. a call out Click here to add text. Click area. This here to add text. Click here could be a call out to add text. Click here to add area. text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.