1. Goodwin’s Theory Links between lyrics and visuals Links between music and visuals Genre characteristics Intertextuality reference Notions of looking Voyeurism Demand of the record label Performance based, narrative based or concept based music videos

2. Links between lyrics and visuals In the video “Tik Tok” by Ke$ha the lyrics fit the visuals for example the images on the left show the artist being stopped by the police which relates in the lyrics which state: “Now, now, we go until they kick us out, out or the police shut us down, down, po-po shut us” This is shown by the police man grabbing her and handcuffing her on the car. This represents that she is rebellious and has no respect for the authority.

3. Links between music and visuals The cutting rhyme in Calvin Harris’s video “I am not alone” has different rates of cutting. In the beginning the cutting rate is slow in order to engage the audience and make them want to watch on to understand what is going on. When the beat fastens up in the chorus the cutting rate also increases, however when it gets to the bridge of the song the cutting rhythm

4. Genre Characteristics The genre of rock is usually associated with guitars and flashing lights. In Rock the misc en scene of the props is normally someone playing drums and instruments. The genre of rock normally have bands instead of just solo artists. They are normally also seen as being rebellious.

5. Notions of looking The notion of looking at the camera gives the audience that the audience feel involved. There’s a direct gaze making you feel like the artist is talking to you. There's voyeurism because the direct looking into the camera makes you feel that the artists are giving an insight into there life.

6. Demand of the record label The record label is trying to appeal to a younger audience and a younger generation. The party is something that young children do often so they would be able to relate to the partying lifestyle. Also the record label has produced a younger artist instead of an old and mature artist, the reason for this is because it’s more easier to attract attention from the younger audience with a younger artist.

7. Performance based music video The video of Latoya luckett is performance based because she is up on stage performing to us. Performance based video makes it more effective if your trying to get a message across. Performance based video is normally done with love songs.