3. My main portfolio project is:
Short Film
with 2 ancillary projects:
Film magazine Review Page
Film Poster
4. The genre(s) of my main project is:
• Genre: Urban Drama
• Title is: Dollar Dollar
• Target audience is aimed at :Teenagers 16-21
5. So I have researched as follows:
• Model 1 • Model 2
If not now,
Attack
when ?
6. What I learned from this was…..
(develop as required)
• Design aspect 1 • Design aspect 2
• Darkness • Set in day time
• Night time • More dialogue
• Flashing police lights • Happy vibe
• Alley way • Family orientated
• The question of the • Gang attack
unknown.
7. For my main project….
• The target audience is aimed at teenagers (young
adults) roughly of the age 16-21
Here is how I arrived at this conclusion:
• We had to come up with a suitable target
audience that was appropriate for
teenagers to view due to weapons and
drugs contained in the film.
8. Target Audience
• Image of target
audience
• Here are images of my typical
target audience
• Their characteristics are:
OUT GOING
CONFIDENT
INQUISITIVE
OPINIONATED
9. What I learned from audience feedback about
planning my main task
• FEED BACK
Suitable actors/people who can help
Variety of locations
Use of props
Good script/dialogue
10. Here are 4 original photographs for
the storyboard……
11. I modified each photograph; here is
the original next to the final version:
• Raw 1 • Final 1
• Here is how I changed the photograph and why
• I decided to change the photograph because
originally the brightness of the image was to
light.
12. And the second one:
• Raw 2 • Final 2
• Here is how I changed the photograph and why
• I changed the contrast of this image because I
wanted the colours to look more natural and not
false.
13. And the third one:
• Raw 3 • Final 3
• Here is how I changed the photograph and why
• As I took the image the light was overpowering. I
changed this image in Photoshop and played
around with the contrast and brightness.
14. And the last one:
• Raw 4 • Final 4
• Here is how I changed the photograph and why
• Originally the photo I had taken was a little too
dark so I altered this in Photoshop so that it
looked clearer.
15. What I learned from audience feedback
about my main task
Special effects- i.e. to add Smokey, cloudy effect to the
flashback shown in the beginning of the film.
In order to receive some feedback about our main task,
I asked the audience to write on a piece of paper what
they thought about our film.
Many people said they liked the way we had chosen to
subvert the ending by having the female character die at
the end of our short film who is the victim, instead of
having the main character who causes all the trouble.
This caused a debate which lead to everyone voicing
their opinions.
16. Professional Model 1 for Ancillary 1
• What I have learned
• Model 1
• In order to create my film
poster, I looked at this
poster for inspiration. I
liked the positioning of
the iphones in the
background so I decided
to create a similar
background but using the
slanting houses as my
background.
17. Professional Model 2 for Ancillary 1
• Model 2 • What I have learned.
• I decided to use this film
poster as an example for
inspiration. Again I really
liked the composition and
positioning of this poster
which draws me in to the
chaotic background. The
text is simple and legible
for the audience to read.
18. This is my ancillary task 1
• This is how it appeals to my
target audience
I feel the image appeals to my
target audience by having a young
teenager of the same age as my
audience on the poster for others
to relate to.
Font style- I chose these stylish
fonts to represent the different
styles of teenagers today.
I also feel it appeals to my target
audience by letting the images
speak for themselves, rather than
heaps of information on the poster
being thrown at them; this would
make the teenagers lose interest,
so I kept it short and precise.
19. This is how key concepts link main
task and ancillary task 1
• Narrative - We decided the name of our short film is called Dollar
Dollar for the reasons that the main character in our story is called
Dollar Dollar which is his nickname. His friends call him this due to
the fact that his always making money by not going about it in the
right way such as being involved in drugs and hanging around with
the wrong crowd.
• Genre – my genre is urban drama, and I have tried to relate this to
all my media texts through the images I have selected. Genre-
scenes of violence and drugs.
• Representation – I decided to include a nice apartment in the
background and then place the main character at the centre, to
show that this character is living a wealthy life.
20. What I learned from audience
feedback about ancillary task 1
• The comments I had for my poster was that they liked
the use of my camera angle for the background and the
composition of the person on my poster but some people
did comment on the quality of the photograph. If I had
the chance to change anything then I would certainly
perfect the quality of this image. Some people said they
liked the fact that I made an effort to link the poster to the
review page by adding the logo and company name.
Many people commented on the shadow behind the
young boy which they thought looked effective. Others
also said that instead of saying ‘coming soon’, I also
could have added the release date to notify the
audience. If I could change anything, this would be one
of the things I would correct.
21. Professional Model 1 for Ancillary 2
• Model 1 • I used this review page as an
example for gathering ideas for
my own. I realised that I
needed to have clear photos
that told a story, so that the
audience would be interested,
especially my targeted
audience. I also realised that I
shouldn’t have too much
information on the page
because it could distract my
audience from reading the text.
I did not want to bombard them
with too much information at
once.
22. Professional Model 1 for Ancillary 2
• Model 1 • What I have learned
I chose to look at this
review page in general
because the use of colour
really stood out; I wanted
to interpret this in my own
review page. Again, the
pictures tell a story for the
audience as well as the
genre.
23. This is my ancillary project 2
This is how it
appeals to my target
Audience
Clear format/fonts -
i.e. not too much text.
Interesting images, so
that the audience can
have an idea of what
my film is about as
well as the genre.
Information-
information to draw
the audience to check
out the film as well as
our website.
24. This is how key concepts link main
task, ancillary tasks 1 and 2
• Narrative - this is mainly shown in the main task, as we watch the short film
the character tells a story of how they go about their everyday life. Ancillary
task 1 is linked to the main task, the male character almost tells a story from
his facial expression from his life. Ancillary task 2 is linked to these two as it
shows a series of pictures from the main task of what is going to happen.
• Genre – my genre is urban drama, and I have tried to relate this to all my
media texts through the images I have selected.
• Representation- I have represented London in a negative way so I had to be
careful with the type of representation that I was showing. I tried to get the
message across that having underage sex, taking drugs, and committing
criminal offences can be caused by young people not in a stable family,
uneducated and having too much time on their hands. These ideologies are
also shown in the film Kidulthood.
25. What I learned from audience
feedback about ancillary task 2
• When I asked my audience which media
text they thought looked more successful
the majority were swayed towards the
review page, saying that the positioning of
the images were creative and the
Photoshop images at the bottom were
imaginative. Many said that they felt as if
they were reading a real review page
because of the layout and positioning.
26. Changes made in the re-draft of
main task
• Music – (We decided to add more
intervals of music to add to the tension.)
• Effects- We included flashbacks, and slow
motion effects.
• Re-shoot- we had to re-shoot a particular
scene to perfect the quality of the sound
as well as the acting.
27. Changes made in the re-draft of
ancillary task 1
• Font style- I had a long debate over the
font style that I was originally going to use,
but in the end I decided to change the font
to something much more clear and legible.
• Image- In the beginning I originally had the
main character on the poster placed in the
middle, but I felt it looked out of place so
repositioned it on the right hand side as
well as adding the shadow effect to make
it look more interesting.
28. Changes made in the re-draft of
ancillary task 2
• Colour scheme- I originally had the background colour
plain white but I felt that it looked too plain and basic, so
I went for a another colour that would be unisex. This is
when I chose black.
• Frames- in the beginning of creating my review page the
images had no frames around them; I felt as if something
was missing. This is when I decided to add the red frame
around two pictures which made the review page come
alive.
• Altering- I also decided to alter the stars on my review
page so that they were aligned with each other and not
out of place.
29. How my products work together to
appeal to target audience
linked the web address on both texts
Logo is shown on both media texts
Similar fonts are shown on each
The images relate to each other.
30. Links back to evaluation and blog
• Insert hyperlinks
• http://angelboakyemedia.blogspot.co.uk/2011/
