Dc week - Engagement in Social Media
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This is a Zen presentation, so you'll likely want to also view the document associated with it from http://www.scribd.com/doc/70937129/Engagement-in-Social-Media. Also, be sure to check out my blog at: http://hausmanmarketingletter.com/.
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Dc week - Engagement in Social Media
- 1. Hausman and Associates Digital Capital Week Creating Community and Change out of Thin Air, LIVE November 8, 2011 Hausman and Associates
- 2. ROI of Traditional Media (TV) 18.00 16.00 14.00 12.00 10.00 8.00 6.00 4.00 2.00 Viewers (in Millions) 0.00 Law and Order… CPM Dancing with… Private Practice Christine Bones House Gary Unmarried CSI: NY Grey's Anatomy Criminal Minds Hausman and Associates
- 3. ROI of Social Media 5 Billion 100 Million 2 Million Hausman and Associates
- 7. Social Network Hierarchy of Effects Attraction Awareness Phase Liking ------------------------------ Engagement Relationship Phase Participation Community ------------------ Evangelism Hausman and Associates
- 9. Create Engagement using Interaction --- Hausman and Associates
- 10. Create Engagement using Reciprocity --- Hausman and Associates
- 11. Create Engagement using Customer Service --- Hausman and Associates
- 13. Create Engagement using Trust ---
- 14. Manage Your Engagement • Blogging • Newsletters • Sharing Hausman and Associates
- 15. Get the Report Use the QR code Or Go to: http://www.scribd.com/doc/70937129/Engagement-in-Social-Media
- 16. • Hausman and Associates – Hausman Marketing Letter – http://hausmanmarketingletter.com • @MarketingLetter • Social Media Marketing – The Art and Science of Building Your Brand – on Facebook • Google+ - Angela Hausman, PhD Hausman and Associates