Intro class on Social media

1. Introduction to
Social Media
#InternetMarketing @AngelaBelford

2. Definition
• About.com – Media is an instrument on communication, like a newspaper or a radio, so social media
would be a social instrument of communication
• Brian Solis – Social Media is the democratization of information, transforming people from content readers
into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many
model, rooted in conversations between authors, people, and peers
• CubixDev - Social Media is the new term for socialising online. It allows people to freely interact with each
other online where-ever they are and whenever they want
• Daily Blog Tips - Social media are the various forms of user generated content and the collection of
websites and applications that enables people to interact and share information online
• Duct Tape Marketing – Social media is the use of technology combined with social interaction to create or
co-create value
• Fresh Networks – Social media is people having conversations online. These conversations can take a
variety of forms; for example, blogs and comments or photo sharing
• Get a Social Boost – Digital word of mouth
• Harish Dabasia – Social media is people having conversations online
• Health is Social – Social Media is the meeting place between people and technology
• Hudson Horizons – Social Media is often used as another term for user-generated content
• iContact - An umbrella term that defines the various activities that integrate technology, social
interaction, and the construction of words and pictures

3. Definition
• Investopedia – Internet-based software and interfaces that allow individuals to interact with one
another, exchanging details about their lives such as biographical data, professional information, personal
photos and up-to-the-minute thought
• Just Ask Kim – Social media is any media form that displays itself to an open public and encourages
interaction between the host and all observers
• Kyle David Group – Social media is the technological path of least resistance for two-way communication
and distribution through a large audience who would otherwise be unconnected if it were not for the
technological medium
• Luke Hayes – Social media is a group of Internet-based applications that allow the creation and exchange
of user generated content. This content is then shared through social interaction
• Mahalo - Social media is content created by people using highly accessible and scalable publishing
technologies. At its most basic sense, social media is a shift in how people discover, read and share
news, information and content
• Michelle Digital – Social media is life online
• One Zero One – Social Media, by definition, is the collection of strategies, practices and tools for
communicating, creating, sharing and discussing news, information and other media online
• Online Schools – Social media is technically a means for social interaction through the web
• Optimize Your Web Presence – Social media are online venues, such as social networking sites, blogs and
wikis that enable people to store and share information called content, such as text, pictures, video and
links

4. Definition
• Orange Soda – Social media is about interacting with and sharing information with others online
• ProPR – Social media are online communications in which individuals shift fluidly and flexibly between the
role of audience and author. To do this, they use social software that enables anyone without knowledge
of coding, to post, comment on, share or mash up content and to form communities around shared
interests
• Radian6 - Social media is game changing, not a closed system, not just another media, transparent, more
than blogs, decentralized and real-time and measurable
• Relationship Economy – Social media is communications
• Search Engine Land – Social media itself is a catch-all term for sites that may provide radically different
social actions
• Tech ER – Media is an instrument of communication, like a newspaper or a radio, so social media would be
a social instrument of communication
• The Financial Brand – Social media isn’t about the media, it’s about being social
• Tjongolongo - Social Media is word of mouth on steroids
• Web1Marketing - Social Media consists of media that support and encourage social interaction among
user
• Wikipedia - Social media are media for social interaction, using highly accessible and scalable publishing
techniques
• WiseGeek - Social media mainly consists of user-generated Internet content

5. What do you think?
• What is social media?

7. Old Media
• Newspaper
• Television
• Radio
• Billboard
Platforms for delivering ads to an audience

8. New Media
• Web-Logs -> Blogs
• Podcasts
• User generated content
– Twitter,
– YouTube
– other variants of online video and microblogging
distribution.

9. Social Media
• Social Media incorporates New Media and
Social Networking sites
• Social media encourages 2 way
communication.

13. Lists of social media sites
• FaceBook
• Twitter
• LinkedIN
• Pinterest
• What else???
#InternetMarketing @AngelaBelford

14. Lists of social media sites
ARTS:ArtSlantdeviantARTHumble Voice – Art, music, video, photography imeem – Music, videos, photos
MyArtInfoPhotographyVoterVirb – Music, art, fashion, film and more
BOOKMARKING:AllMyFavoritesBackflipBlinkbitsBlinklistBlogmarksBlummyBuddyMarksBookmarkTrackerChang
eToLinkChipmarkdel.icio.usDe.lirio.usDiigoDogearFavoritooFeedmarkerFoxmarksFreeLinkFurlGiveALinkHyp
erlinkomaticiKeepBookmarksJack of All LinksLilistoLinkaGoGoLinkatopiaLinkrollList MixerLycos iQ Mister
WongMobilicio.usMyBookmarksMyHqMylinkvaultMyPipMy Stuff (from Ask)
MyVmarksNamakkalNetvouzOnline Bookmark
ManagerOnlyWireOyaxShadowsSimpySiteBarSiteJotSnipitSocializerStartAidStufflinkerSync2itSyncOneTurb
oclipWindows Live FavoritesWireFanZurpy
CARS AND AUTO:AutoSpiesBoompaCar CommunityCarDomainMotorpulse
CONNECTING WITH FRIENDS:ClassmatesConnectUFriends ReunitedGraduatesMeetupMyYearbookReunion
SKOUT
CONSUMER REVIEWS:Cork’d – Wine reviews Chowhound – Food EpinionsRateItAllYelp
COOKING/FOODAll Recipes BarmanoBake SpaceEpicurious CommunityFamily OvenFohBoh – Restaurant
network Kitchen BugMyDishNibbledishRecipe KeyRecipezaarSharecipeTasty PlannerWe EattWineLifeToday
– Wine
CULTURES/FOREIGN LANGUAGES:Acelerame – Spanish (cars) Amina – Chechen Republic Black Planet – African
American ClubGh – Ghana Hyves – Dutch IRC Galleria – Finland iWiW – Hungary IndianPadLunarStorm –
Sweden MiGente – Latino Mixi – Japan Nexopia – Canada Playahead – Sweden Scoopeo – French StudiVZ –
German students Wamba – Spanish social network Yigg – German
DATING:Bachelor PlaceChemistryCrush or FlushCupid’s
LabFlirtomaticLoveandFriendsOkCupidSpeedDateWooMe
EDUCATION/BOOKS:BookCrossingBookinsBookMoochBookSwimCarmunCiteulikeConnect via BooksCurriki - for
teachers Good ReadsLibraryThingPaperBackSwapqoolsqoolRead It Swap ItShelfariWe The Teachers
#InternetMarketing @AngelaBelford

15. Lists of social media sites
EVENT PLANNINGSocializrZoji
FAMILY:AmigliaBabbizCafeMomEonsFamily 2.0Family DenFamivaGeniGenoomGreatSchools – Parents review
schools KinzinMomJunctionMothersClickMoxie
MomsMyFamily.comParentographyTheFamilyPostWebBiographies
FASHION/CLOTHING:2Threads ChictiniFashionisingFashion NetworkMetro FriendlyMovmntMy Kids
FashionSpringleap – T-shirts StyleCaster CommunityStylehiveStyleHopStyleMobThreadless – T-shirts Us
Trendy
FINANCE:Tip’d
GAMES:Gaia – Games and anime Game DiggityGuildCafeWeeWorld
GENERAL NETWORKING:AIM
PagesBadooBeboCyWorldEarthFriskECpodFacebookFavesFriendsterGronoHi5iBritzLiveJournalLovent
oMultiplyMySpaceMyWebProfileNetFriendshipsNetlogOrkutPassadoPlaxoSkyrockTaggedTribeTrigWindow
s Live SpacesYahoo! 360Zaadz
HEALTH/MEDICAL:DailyStrengthDrConnectedHealth RankericarecafeMyPharmaNoteSanewire – recovery
Sermo – Doctors Walker TrackerWho is Sick?
KIDS:imbeeKidLinks
INTERNET MARKETING:GooruzePlugIMSphinn
LINK/WEBSITE SHARING:EnsitingFavesStumbleUponTagToogaTrailfire
MICROBLOGGING/IM/MOBILE:BeeMoodFeecle – Japanese FlickIMFrazr – German and French
IMifiedJaikuKomoo – Chinese looptmbuzzyNumpa – Dutch PownceRadarRobisz – Polish
RummbleTwitterZannel
MOVIES:FilmcraveReelempire
MUSIC:10TuneBuzznetFuzzJamNowJangoLast.fmMOGPurevolumeSoundpediathesixtyone
#InternetMarketing @AngelaBelford

16. Lists of social media sites
NEWS:Blog EngageBlogg-BuzzBloggingZoomBlogsVineBookmarkUs.netBuzzFlashContent
PopDiggFarkHubdubMad or LoveMixxNewsCloudNewsHeat – Politics
NewsvineNowPublicPlimePropellerRawSugarRedditShoutwireStirr’d Up TagzaWobblogZoomit (Canada)
PETS:CatsterDogsterFuzzsterMyCatSpaceMyDogSpacePetSidePetZumePikapetUnitedDogs
PHOTO SHARING:eSnipsFlickrFotkiFotologLinkinnMy OperaPhotbucketPicliTagmeeText AmericaZoomr
PHOTOGRAPHY:MyShutterspacePhotography Mentor Photography Network Picture SocialShutterateShutter
Social
POLITICS:Carnival of Politics
POP CULTURE:Lipstick – Celebrity Showhype
PROFESSIONAL:APSenseBiznikCitiAllyCofoundr – Entrepreneurial
CompanyLoopDoMyStuffDoostangEcademyFast
PitchJASEzoneKillerStartupsKonnectsLawyrsLinkedInMeetInMyCareer.geNaymesNetHooksRyzeSmall
Business BriefStartupNation – Entrepreneurial Startupping – Internet entrepreneurs Synergy Street –
Entrepreneurial Tapped In – Educational professionals UpspringVenture Capital NetworkXingZiggs
REAL ESTATE:PuurpleTruliaZillow
RELIGIOUS:BlesseditGospelShoutMyChurchTangle – video sharing Xianz
SHOPPING:AgentBBiddingBuddies – For Ebay members Deal CometDealiggIliketotallyloveitJudy’s
BookOSoYouThisNextYubZebo
#InternetMarketing @AngelaBelford

17. Lists of social media sites
SOCIAL ACTION:Care2 – Social Issues/Humanities Hugg – Environmental Planet Change – Environmental
TakingITGlobal
SPORTS:Armchair GMBallhypeeFansFanNationFanspot GymMeetKeeCricketJoga – Soccer (Football) Prep
ChampsScoreGuruSportsFlipSportsviteTakkle – high school sports SportsCastStrands
TECHNOLOGY:Design Bump – Web/graphic design Design Float – Web/graphic design
DesignRelatedDevelopersNicheDNHour – Domain Name News DotNetKicksDzone – Developers Earner’s
Club – Internet Marketing Hacker News Hosting BookmarksPixel Groovy – Web design
SlashdotTweakoSWiK – Open source software WPscoop – WordPress
TEEN:eCRUSHeSpintheBottlePiczoProfile HeavenSconexStudent.comStardollTeenwag
TRAVEL:Couch Surfing EveryTrail – GPS GeckoGoGroopleGustoTravBuddyTravellerspointTrekCafeTrip
AdvisorTripUpWAYNWoophy
VIDEO SHARING:Broadcaster PanjeaRevverTubearooViddlerVideo BombVideo SiftVimbyXillian TVYouTube
WOMEN:KirtsyPNNSurgarLoving
#InternetMarketing @AngelaBelford

18. Lists of social media sites
MISCELLANEOUS:9rules43 Things – Goal sharing Beautiful Society – List and vote for your favorite things Clip
ClipChickAdvisorClipmarksClipstarClubnet UK – clubbing ConsumatingDandelife – A social biography
network Dawdle – Auction Daytipper – Tips and tutorials DiggliciousDigStock – Financial DontStayIn –
Clubbing EnergyPeopleConnectExperience Project – Share Life Experiences Faceparty – “The biggest party
on Earth” FazedFaqqly – Community of questions and answers Ficlets – Collaborative writing Flixster –
Movies FreagleGatherGlobal VoicesGoLark – Events and activities GreekStrength – fraternities and
sororities HypedissI Am BoredJamboJetEyeLinkFilterListibleMatch A DreamNeighborrow – Borrowing and
sharing Ning – Create your own network Outside.in – local news Product Clash – Product reviews Prosper
– People to people lending Recruiting.comScoop.at – Austria SearchlesSEO TaggShared Confession –
Secrets Spout – Films SquidooStoryLink – Screen Writers Sydney NetworkersTipstrs – Tips and tutorials
TribeTruemorsValue Investing News – Financial Vampire FreaksVelospace – Bicycles WeGame – Video
games Wists
#Internet Marketing @AngelaBelford

19. Social Media Users 2012

21. Who uses social media??
#Internet Marketing @AngelaBelford

22. Reaching an older crowd
• 55% of Twitter users are 35 or older.
• 63% of Pinterest users are 35 or older.
• 65% of FaceBook users are 35 or older.
• 79% of LinkedIn users are 35 or older.
#Internet Marketing @AngelaBelford

23. #Internet Marketing @AngelaBelford

24. #Internet Marketing @AngelaBelford

25. Twitter Terminology
• @AngelaBelford
– @denotes the user’s Twitter ID
• Tweets
– Status Updates
• Re-Tweets - RT
– Send someone else’s status updates
• Direct Message – DM
– Private message (the person must be following
you)

26. Twitter Terminology
• Follower
– Similar to FaceBook friends, but can be one way
• Hashtag – Use a number sign
– #InternetMarketing
– #Awkward
Used to search for other conversations related to
the word with the pound sign
#Internet Marketing @AngelaBelford

27. FaceBook Terminology
• Profile
– Individuals protected by username and password
– Friends must accept your invitation
• Page
– Business information: open to search engines
– Likes not friends
• September 26, 2006
– Date FaceBook became public