Mobidia will be presenting on Jefferies’ Wi-Fi Friend or Foe? panel at their Telecom event on May 8th in New York City.

1. For additional information, contact:
Monica Graham
Communiqué PR
Email: monica@communiquepr.com
Phone: +1-206-282-4923 ext. 125
Jennifer Gehrt
Communiqué PR
Email: jennifer@communiquepr.com
Phone: +1-206-282-4923 ext. 112
Mobidia to Present at Jefferies 2013 Global Technology, Media and
Telecom Conference
Mobidia will be presenting on Jefferies’ Wi-Fi Friend or Foe? panel at their Telecom event on
May 8th in New York City
Vancouver, British Columbia – April 11th, 2013 — Mobidia Technology, Inc., a leading
provider of mobile analytics and mobile data solutions will be in New York City May 7-9 for
Jefferies’ 2013 Global Technology, Media and Telecom Conference. Chris Hill, vice
president of marketing, will be participating in Jefferies’ panel – Wi-Fi Friend or Foe? –
discussing the trends of smartphone users Wi-Fi usage. The panel discussion will take
place May 8th from 10-11am.
Mobidia will be sharing their latest insights on mobile data usage trends. New insights will
include detailed usage trends on
 Private versus public Wi-Fi usage
 LTE usage versus 3G usage
 Tablet vs smartphone user behavior
 Specific mobile application penetration and usage trends including social,
messaging, and VOIP applications
With a global set of data provided by millions of smartphone users, Mobidia is able to
provide mobile operators and the global mobile industry ecosystem with detailed and unique
insight into subscriber behavior surrounding data- and application-specific usage on all the
networks to which smartphones and tablets connect, including mobile cellular (and LTE),
roaming and Wi-Fi. The data also includes both aggregate data amounts consumed by and
time spent in specific applications and services.
The Mobidia team will also be demoing their latest versions of their My Data Manager
application and solution which include more features and functionality for wireless
subscribers and mobile operators alike.

2. For those attending who would like to meet with the Mobidia team, please e-mail requests to
Chris.Hill@Mobidia.com or contact the contacts above.
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About Mobidia Technology, Inc.
Mobidia develops and delivers intelligent, client-based solutions for enhancing wireless data
with leading mobile operators around the world. Mobidia’s popular My Data Manager
application has been downloaded by millions of subscribers around the world looking to
better manage their mobile data usage and data plans. Mobidia offers a white-labeled
version of the application to mobile operators for customizing to increase subscriber
satisfaction and decrease care costs, to increase the efficiency of up-selling and cross-
selling promotions, and to develop a unique view of usage trends across cellular, roaming,
and Wi-Fi networks. A cloud-based architecture allows for integration with back end billing
and analytics systems.
Mobidia is headquartered in Vancouver, British Columbia with local presence in the U.S.,
Europe and Asia. For more information, visit www.mobidia.com or call 604-304-8640.