1. Andy Reed OBE We are Killing our Kids!

2. "..an eclectic mix of sport,
education, nutrition, outdoors,
health, nursing etc !"
Perfect I said - a Good start
@andyjreed_obe

3. www.sportsthinktank.com
W.sajeimpact.net
Various guises -

4. 5 More Years?

5. A Challenge to the
Next Generation of
Leaders...
"....an eclectic mix of sport,
education, nutrition, outdoors,
health, nursing etc...."
PERFECT!!!

6. There is no longer
any excuse
not to act
Inactivity Costs £2-8 -56bn
The Inactivity
Timebomb

7. inactivity
• Sport is part of the spectrum
of physical activity
• Active people survey figures
show the challenge we face
• Future Foundation work
shows the problem will get
worse unless we think
differently
• We need to think outside our current
structures and silos if we are going to
impact on the majority of people who
don't do sport or enough physical
activity - doing more of the same isn't
working.
7

8. Our Inactivity is Killing
us
It's Not about obesity!

9. why wouldn't we act

10. Contributors to Overall Health Status; The
power of Health Behaviours
20%
20%
10%
50%
Genetics
Environmental
Medical Care
Health Behaviours

11. Exercise does work & its cheap!

13. We need to provide the
solutions
There are those who know how to navigate this world - don't
be afraid to use them!
13

14. Natural
Environment
(parks, rivers, nature,
coastal)
Schools
Urban
Environment
Media and Social Marketing Campaigns
Transport / Movement
Networks
Work
place
Community
Primary
Health
care
Sports
INFRASTRUCTURE
PROGRAMS
POLICIES
PLACES
ACTIONS
Necessary Components of Local Action on Physical Activity
Partnerships
Workforce
Leadership
Political
Commitments
LocalAction Plan
National Targets
R and D Resources $ Monitoring and
Evaluation

16. Its as much about our
environment as the
Gym!

17. Amsterdam took the
decision to create a cycle
centred city - it didn't
happen by accident

18. Olympic Inspiration Did we inspire a generation?

22. Sports Landscape
• School - PL, PE School Sport
• Community based sport
• Elite - UKsport No Compromise
• Physical Activity & Changing
public Health Agenda
• Leisure, outdoor recreation
• Gym & Leisure Centre & Sports
Development
• Austerity & Sport for Sports sake
reducing

24. Do we have the Political
Will to make it Happen?
2015 will decide?

25. Local Government &
austerity 60% of cuts still to come!

26. Joined up local
approach
Green Spaces & Leisure & health

27. Technology & future
Trends
Threat & opportunity
Gamification

28. Technology

31. Zombies - can't beat
them - join them!

32. Internet of everything 15% adopters - same as never been on the internet!

33. Segment our work age, gender, race, class, disability

35. For many it's becoming
mobile

36. Nudge measures &
behaviour Change

37. Gym ! Up to a point

38. Thinking differently

39. It is Bob we need to
move
Proportionate Univeralism -Greater spend on most deprived
whilst cost neutral for those who can afford to pay

40. Cross party, cross
departmental response
locally and nationally

42. Are you going to be part
of the solution
Future proof your work with activity at its heart