A look at how to measure how your website is performing, how you can measure performance and how you can turn those measurements in to an understanding of your visitor activity and turn it to your benefit

6. Introduction – Andy Poulton, IT Specialist User Friendly

8. UK Internet Penetration Source ¦ Internet World Stats 2000 2002 2004 2006 2008 15.4m 17.7m 22.5m 26.7m 30.9m 33.6m 35.8m 36.7m 41.3m 42.7m 70% 0f pop. 26% of pop.

9. £ Bn 20.4 29.8 46.6 64.3 88 121 Source IMRG

11. The 2 most common questions I don’t think my website’s working for me, what can I do? How do I get more people to visit my website?

12. 1 Answer How is your website performing right now?

14. Typical Web stats

15. Is this better?

16. Is this better?

17. Is this better?

18. I don’t think my website’s working for me, what can I do? How do I get more people to visit my website?

19. Low conversion % - then let’s look at your site

20. The Rudiments The right name The right site

22. Choosing a name – The Good www.diy.com www.bbc.co.uk www.itv.com www.mac.com www.formula1.com www.tesco.co.uk

23. Choosing a name – The Bad www.phones4u.co.uk www.toys2wish4.com www.4learning.com www.any-domain-with-too-many-hyphens.co.uk

24. Choosing a name – The Ugly www.speedofart.com

25. Choosing a name – The Ugly www.whorepresents.com

26. Choosing a name – The Ugly www.penisland.net

27. The Rudiments The right site

31. Grab the Attention A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION

32. Site Architecture Portraits Weddings Boudoir PR Commercial Home Page Intro Page

34. The Business Requirement Google Search – Printers Wiltshire, 3 options. Local Organic PPC

35. The Business Requirement - Printing

39. Improving Conversion – The Best Test Measure Feedback Test

44. Improving Conversion – Compelling Copy Above the fold

45. Improving Conversion - Where visitors click

46. Improving Conversion - Where visitors click

47. Improving Conversion – Ask Survey Existing Customers – offer incentive to complete Survey Site Visitors

48. Improving Conversion – Usability

49. Great conversion % - then let’s look building visitor numbers

51. The route to your website Search Email Networking Viral SMS Blogging Video Paid Search

53. Search Engine Optimisation (SEO) Understanding the words and phrases that potential customers will use when they are using a search engine to locate a service and ensuring that those words and phrases are built in to your Website in the places that the search engines look

54. Probably the greatest marketing opportunity known!

55. PPC Results

56. Email Marketing

62. Your Video Video Marketing

63. Social Networks Business Networks

68. Blogging – Where www.blogger.com www.wordpress.com

71. Article Marketing

72. TWITTER

73. Twitter – some random Tweets

75. Andy Poulton Business Link M: 07966 547146 E: andy.poulton@businesslinksw.co.uk Thank You