Seo Hmrc February 2010 V1 2
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A short [45min] overview of Search Engine Marketing, covering SEO and PPC
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Seo Hmrc February 2010 V1 2
- 1. Delivering traffic to your website Andy Poulton Business Adviser ICT
- 3. Introduction – Andy Poulton Business Link Adviser – ICT Specialist User Friendly
- 4. £ Bn 20.4 29.8 46.6 64.3 88 121 Source IMRG
- 5. The 2 most common questions I don’t think my website’s working for me, what can I do? How do I get more people to visit my website?
- 6. 1 Answer How is your website performing right now?
- 10. Is this better?
- 13. Low conversion % - then let’s look at your site
- 15. Yes? OK – We’re at the starting gate
- 16. Great conversion % - then let’s look building visitor numbers
- 18. First - go and register with DMOZ www.dmoz.org
- 19. 90% of searches conducted on top 4 search engines Google 72% Yahoo 12% Bing 10% Ask 4%
- 20. Why Optimise your Site?
- 21. Why Optimise your Site? Fewer than 50% of Google users go beyond page 1 Less than 10% go beyond Page 2
- 25. What’s the big secret? Probably the most important content on your web site
- 27. Where do they go?
- 29. Where to place Keywords Page Content
- 37. Probably the greatest marketing opportunity known!
- 38. PPC Results
- 40. Pay per Click – How it works 1 st ad on page Bid 30p per click Pay 1p
- 41. Pay per Click – How it works 1 st ad on page Bid 30p per click Pay 3p 2nd ad on page Bid 20p per click Pay 1p
- 42. Pay per Click – How it works 1 st ad on page Bid 30p per click Pay 3p 2 nd ad on page Bid 20p per click Pay 1p 3 rd ad on page Bid 50p per click Pay 5p
- 44. Pay per Click – How it works CTR 1.5% 1.5 x 30p = 45 Pay 3p CTR 3% 3 x bid 20p = 60 Pay 1p CTR 1% 1 x bid 50p = 50 Pay 5p The impact of Quality Score 1 st ad 2 nd ad
- 46. Pay per Click – Champion & Challenger 53% 1085 22,849 4.75% 47% 476 20,262 2.35% % served Clicks Impr. CTR
- 47. What else is there?
- 48. Email Marketing
- 51. Social Networks Business Networks
- 52. TWITTER
- 55. Andy Poulton Business Link M: 07966 547146 E: [email_address] http:// www.businesslink.gov.uk/southwest/eventspresentations