2. Introduction - Business Link – Services
What’s next?
• Make contact
Business Link
0845 600 99 66
enquiry@businesslinksw.co.uk
www.businesslinksw.co.uk
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3. Agenda
• Introduction
• Marketing – what we know
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Email Marketing
• Blogging
• Twitter
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4. World Wide Web – The World Wide WHY!
Vast Market Opportunity
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5. World Wide Web – The World Wide WHY!
Lots of money spent online
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6. World Wide Web – The World Wide WHY!
New ways of working means
People spend more and more time
online
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8. World Wide Web – The World Wide WHY!
Less Paper
Less Travelling
Less Carbon
IYRE = Improve Your Resource Efficiency
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9. Is your business ready?
Do you have
• Phone systems in place to deal with calls?
• People to deal with enquiries?
• Stock to deal with uplift in orders?
• Logistics in place to deliver on new orders?
• Cashflow to meet increased demand?
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10. Is your site ready?
The right name
The right site
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11. Choosing a domain name
• What name could you use?
Business name
Service name
Product name
• Short is good
• Think about how and where it will be used
Print
In conversation
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12. Choosing a name – The Good
www.diy.com
www.bbc.co.uk
www.cadbury.co.uk
www.wispa.co.uk
www.formula1.com
www.tesco.co.uk
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13. Choosing a name – The Bad
www.phones4u.co.uk
www.toys2wish4.com
www.4learning.com
www.any-domain-with-too-many-hyphens.co.uk
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17. Is your site ready?
Do the pages open quickly?
Is it easy to navigate?
Loaded with compelling and relevant
content?
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18. Does it Grab the Attention?
A – Grab their ATTENTION
I – Generate an INTEREST
D – Build the DESIRE
A – Promote the ACTION
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19. Marketing – what we know
In 1873, John Wanamaker, father of the department store said
50% of marketing works
We don’t know which 50%
…….however, this is the traditional view in a pre-internet world!
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20. Marketing – what we know
Everything on the internet can be measured
You just have to know how
If it can’t be measured – it’s probably not worth doing
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21. Agenda
• Introduction
• Marketing – what we know
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Email Marketing
• Blogging
• Twitter
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23. Online Networks – Why
• Stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
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27. Facebook – Getting Started
3 Types of presence
• Profile – personal
o Can join groups
o Ugly URL
o Indexed by Search Engines
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28. Facebook – Getting Started
3 Types of presence
• Page – business
o Can’t Join Groups
o Can host apps
o “Vanity” URL
o Indexed by Search Engines
o Visitor stats available
Best for brands and businesses
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29. Facebook – Getting Started
3 Types of presence
• Group – both
o Linked to Site Admin
o New members have to be approved
o Send “Direct” messages to members
o Ugly URL
Great for organising at a personal level and
smaller scale interactions [<5000 members]
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33. Social Networks – Build your profile - Groups
• Search for groups
• Join some groups
• Start your own group
• Contribute and add value
• Link back to your website
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34. Agenda
• Introduction
• Marketing – what we know
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Email Marketing
• Blogging
• Twitter
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45. Viral Marketing – How & Why
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
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46. Viral Marketing – How & Why
20
20 x 20 400
400 x 20 8000
8000 x 20 160,000
160,000 x 20 3.2m
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48. Viral Marketing -How
• Refer a friend
• Competitions
• Video
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49. Britain’s Got Talent
Susan Boyle
Link to YouTube Clip of Susan Boyle
http://www.youtube.com/watch?v=8OcQ9A-5noM
http://goo.gl/j9kps Over 70m viewings in 1 week 49
50. Agenda
• Introduction
• Marketing – what we know
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Email Marketing
• Blogging
• Twitter
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52. Video Marketing
You’ve been framed!
=
Business Opportunity
2nd most searched site on the internet
• YouTube – 2Bn videos watched………..DAILY
• Video results appearing in Google Search
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54. Video Marketing
Link to YouTube Clip of Zombie Makeup
http://www.youtube.com/watch?v=Xrc42Kt-CeE
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55. Video Marketing
Your Video
• Look for an angle
• Look for the competition
• Get a feel for YouTube
• Think how else it could be used
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57. Video Marketing
Your Video
• Prepare prepare prepare
• Prepare and learn your script
• use cue cards
•Prepare your location
• quiet and free from disturbance
• Prepare yourself
• Get filming
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58. Agenda
• Introduction
• Marketing – what we know
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Email Marketing
• Blogging
• Twitter
http://goo.gl/j9kps 58
60. Why Email Marketing?
• Build Loyalty
• Remind former clients that you are still around
• Advise clients of full range of services
• Provide easy access to latest – news/advice/offers
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65. Email Marketing – Key Elements to success
• Develop your database
• Existing Client Data
• Encourage Subscription through website
Offer enticement to subscribe
Exclusive deals, Top Tips, early access to information
• Subscription through other routes
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66. Email Marketing – Key Elements to success
Quality Content
• Relevant
• Tailored
• GRAB attention
• Frequency
• Monitor, Measure, Feedback - repeat
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67. Email Marketing – Measure by Measure
What can be measured
• Number of emails sent
• Number of bounces
• Number opened
• Number deleted without opening
• Action taken
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72. Blogging – Why
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
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73. Blogging – When
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
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74. It’s really easy to set up and run a blog
1/ Sign up
2/ Choose a look
3/ Get typing
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75. Blogging – Where
www.blogger.com
www.wordpress.com
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76. Agenda
• Introduction
• Marketing – what we know
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Email Marketing
• Blogging
• Twitter
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80. Twitter – Who
185m Businesses and Individuals
International companies Informational Services
Cisco Nasa
IBM Respected News Services Marketing Donut
Dell BBC Startup Donut
CNN
Daily Telegraph
Bath Chronicle Celebrities
Demi Moore
Oprah
Small Businesses Stephen Fry
William Grant – FoxGrant Jonathan Ross
Warren Cass – Business Scene Britney Spears
Lindsay Smith – Team Pixie
Fiona Davies – Flame Interiors
Anthony Lloyd – Fallowfields Hotel Politicians
Neil Ryder – If Only Don Foster
Bryony Thomas – Clear Thought Consulting Jacob Rees-Mogg
Kerry McCarthy
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81. Twitter – Why
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
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86. Twitter – How
Retweeting – Going Viral on Twitter
The Event
“Anything is Possible”
Entrepreneurship and networking with Wilfred Emmanuel Jones
The Problem
With 10 days to go the event is only about 1/3 subscribed
The Tweet
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87. Twitter – How
Retweeting – Going Viral on Twitter
1,123 Followers
Re-Tweeted by
Marketing Donut 8,331
Bob Hayward 5,048
Warren Cass 3,957
Charlotte Manion 3,767
Startup Donut 2,686
Fiona Davies 2,395
Neil Ryder 687
Bryony Thomas 606
Andrew Mulvena 192
Total
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28,792
87
88. Summary
• Introduction
• Marketing – what we know
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Email Marketing
• Blogging
• Twitter
http://goo.gl/j9kps 88
89. Link to YouTube Clip of “What the hell is
Social Media?”
http://www.youtube.com/watch?v=QLd9q88ohUs
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90. How to eat an elephant
Ask others in the business or close
• Geeks
• Family
• Children
Upskill Yourself & Your Management Team
• LMAS
• Strategic Development
Make use of FREE resources
www.businesslink.gov.uk/southwest
http://entrepreneurs.about.com
www.ehow.com
Bring in the Experts
• Networking
• Consultants
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91. Summary
• Introduction
• Marketing – what we know
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Email Marketing
• Blogging
• Twitter
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