The New and Improved Guerilla E-Marketing seminar looking at the reasons why a business should be looking at Twitter, Facebook and Linkedin together with Viral and Video Marketing, Blogging and Apps

1. Guerrilla e-marketing
Join the r-evolution
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2. Agenda
• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Twitter
• Apps
• On the Horizon
• Old Hat
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3. World Wide Web – Reality Check
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4. World Wide Web – Reality Check
Vast Market
Opportunity
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5. World Wide Web – Reality Check
6.5 bn Global Population
1.5 bn – Global Internet Population
46m – UK Internet Population
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6. World Wide Web – Reality Check
Lots of money
spent online
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7. World Wide Web – Reality Check
2010 – UK
£121bn Business to Consumer
£240bn Business to Business
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8. • World Wide Web – Reality Check
140
120
121
100
80 88
60 64.3
£ Bn
40 46.6
29.8
20
20.4
0
2005 2006 2007 2008 2009 2010
Source IMRG
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9. World Wide Web – Reality Check
New ways of working means
People spend more and more
time online
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10. World Wide Web – Reality Check
PC
Laptop
Netbook
iPad
iPhone
Smart Phone
WiFi
3G
4G
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11. Agenda
• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Twitter
• Apps
• On the Horizon
• Old Hat
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12. Online Networks
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13. Online Networks
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14. Online Networks – Why
• Stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
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16. Social Networks
Social Media is
the
No. 1
online activity
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17. Social Networks
2/3rds of the
Global Internet
population visit
Social
Networks
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18. Social Networks
10% of all
internet time is
spent on Social
Networks
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19. Social Networks
www.facebook.com
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20. Facebook
If Facebook was a country it would be
1/ China
2/ India
3/ Facebook
4/ USA
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21. Facebook
Adds 1/2m
users every
day
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22. Facebook
5bn minutes
spent on
Facebook
EVERY day
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23. Facebook
1bn
• web links
• news stories
• blog posts
shared each week
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24. Facebook
Facebook now
has a greater
share of the
internet than
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25. Facebook
3 Types of presence
• Profile – personal
• Page – for businesses
• Groups - for anyone
Each has unique benefits and negatives. Research to
ensure you choose what’s best for you.
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26. Facebook – Advertising
• Targeted
• Either Cost per Click or Cost per 1,000 impressions
• Measurable
• Controllable
• Daily Budget
• Scheduling
• Test, Measure, Feedback
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27. Business Networks
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28. Linkedin – Networking for Professionals
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29. Linkedin – Networking for Professionals
90 million
registered professional
users in more than
200 countries
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30. Linkedin – Networking for Professionals
More than 50%
located outside
of the USA
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31. Linkedin – Networking for Professionals
More than 1m
companies have
a Linkedin
Company Page
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32. Linkedin – Networking for Professionals
Adds 1m
new members
every 12 days
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33. Linkedin – Networking for Professionals
More than 2bn
people searches
in 2010
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34. Linkedin – Profile
Personal Profile Company Profile
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35. Linkedin – Advertise
• Targeted
• Either Cost per Click or Cost per 1,000 impressions
• Measurable
• Controllable
• Daily Budget
• Scheduling
• Test, Measure, Feedback
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36. Agenda
• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Twitter
• Apps
• On the Horizon
• Old Hat
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38. Viral Marketing – How & Why
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
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39. Viral Marketing – How & Why
20
20 x 20 400
400 x 20 8000
8000 x 20 160,000
160,000 x 20 3.2m
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40. Viral Marketing – How & Why
The Thresher ‘Virus’
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41. Viral Marketing – How & Why
• Discount Voucher intended for
Suppliers and their Friends
• Circulated via chat-rooms, blogs
and email 800,000 times
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42. Viral Marketing – How & Why
• Created queues outside stores
• National TV news coverage
• National Radio coverage
• National Print news coverage
• Generated a rumoured £15m T/O
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43. Viral Marketing -How
• Refer a friend
• Competitions
• Video
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44. Agenda
• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Twitter
• Apps
• On the Horizon
• Old Hat
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45. Video Marketing
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46. Video Marketing
2nd
most searched
site on the
internet
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47. Video Marketing
2bn
videos watched
every day
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48. Video Marketing
24 hours
of new content
uploaded every
minute
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49. Video Marketing
Average person
spends
15 minutes
on YouTube
every day
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50. Video Marketing
70%
of YouTube
activity takes
place outside of
the USA
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51. Video Marketing
YouTube clips
now
incorporated in
Google Search
results
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52. Video Marketing
Your Video
• Outsource to Video Production Company
• DIY
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53. Video Marketing
Your Video
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54. Video Marketing
Your Video
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55. Video Marketing
Your Video
• Look for an angle
• Look for the competition
• Get a feel for YouTube
• Think how else it could be used
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56. Agenda
• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Twitter
• Apps
• On the Horizon
• Old Hat
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58. Blogging – Why
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
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59. Blogging – When
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
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60. Blogging – Where
www.blogger.com
www.wordpress.com
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61. Agenda
• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Twitter
• Apps
• On the Horizon
• Old Hat
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62. TWITTER
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63. Twitter
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64. Twitter – Who
185m Businesses and Individuals
International companies Informational Services
Cisco Nasa
IBM Respected News Services Marketing Donut
Dell BBC Startup Donut
CNN
Daily Telegraph
Bath Chronicle Celebrities
Demi Moore
Oprah
Small Businesses Stephen Fry
William Grant – FoxGrant Jonathan Ross
Warren Cass – Business Scene Britney Spears
Lindsay Smith – Team Pixie
Fiona Davies – Flame Interiors
Anthony Lloyd – Fallowfields Hotel
Neil Ryder – If Only
Bryony Thomas – Clear Thought Consulting
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65. Twitter – Why
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
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66. Agenda
• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Twitter
• Apps
• On the Horizon
• Old Hat
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67. Apps
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68. Apps
• Great for brand awareness
• Great for “going viral”
• Brand visibility every time someone uses their Mobile
• Can cost as little as £5,000 to develop
• Even a bad app is downloaded 100,000 times
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69. Agenda
• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Twitter
• Apps
• On the Horizon
• Old Hat
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70. What’s on the Horizon?
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71. Location Marketing
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72. An explosion in GPS enabled devices
One thing in common
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74. Location Marketing
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75. Augmented Reality
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76. Augmented Reality
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78. Groupon
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79. Agenda
• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Twitter
• Apps
• On the Horizon
• Old Hat
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80. Old Hat – but still relevant
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82. Probably the
greatest marketing opportunity
known!
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83. Email Marketing
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84. Agenda
• The Web – Reality Check
• Networking - Online
• Going Viral
• Video Marketing
• Blogging
• Twitter
• Apps
• On the Horizon
• Old Hat
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85. Thank You
Andy Poulton
Business Link
M: 07966 547146
E: andy.poulton@businesslinksw.co.uk
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