Google Analytics is a powerful tool that you can use to understand how your website is performing, visitor numbers, what they do whilst they are on your site and where they came from
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What is Analytics – Traditional Web Logs
https://www.youtube.com/watch?v=opwrGPKcfYw
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Why use Analytics?
If you always do what you’ve always done
You’ll always get what you always got
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Why use Analytics?
Understand -
• - How many people visit
• - Where they go on your site
• - What they do whilst on your site
• - What they are using to access your site
• - How they found your site
• - Advertising/marketing effectiveness
• - The impact of changes
15. Google Analytics
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Setting up Analytics?
Adding the code – using your CMS
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Understanding Analytics – Core Stats
Sessions
= Total number of visits
Page Views
= Total number of pages viewed
Avg. Session Duration
=Average Visit Length
% New Sessions
= Percentage of new Vs
returning users
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Understanding Analytics – Core Stats
Users
= Total number of visitors
Pages/Session
= Average pages viewed per visit
Bounce Rate
= percentage of people who never
visit more than the page they
landed on
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Understanding Analytics – Content
Content Drill Down
Useful if you have pages grouped in to
folders
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Understanding Analytics – Events
Can be used to track
• Downloads
• Subscriptions
• Clicks on Links
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Understanding Analytics – Adsense
Can be used to track
• Google Adsense Campaigns
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Understanding Analytics – Experiments
https://www.youtube.com/watch?v=TGrujIh2H0I
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Want some help with –
o Your website
o Search Engine Optimisation
o Pay per Click
o Social Media
o Blogging
o Video Marketing
o Email marketing
o ……… in fact anything to do with your on-
line marketing
50. Google Analytics
50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 50
Find me
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andy@enterprise-oms.co.uk
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Phone me
01793 74 53 05
07966 54 71 46