2. PayEVER – Your Trusted Social Bank
Elevator Pitch Social Payment Market Size
PayEVER is your trusted PayEVER defines social PayEVER’s potential
social bank that makes payment as a group of market is the entire
social promotion and people interacting with social web but it will
social payment fun, viral, each other while making focus on "Like-It-Tip-
and rewarding! payments to a cause set It" type of social
up by someone. promotion and social
payment first.
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3. PayEVER’s Use Cases (with Micro Payment)
Social Events Fundraising Like It, Tip It
• Birthday parties • Charity donations • User content
• Celebrations • Group lotteries • Any cause that is fun,
• Outings • Group ruffles challenging, or crazy
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4. PayEVER’s Differentiation (1 of 2)
Social Bank Concept Like It Tip It Social Game
PayEVER's social bank PayEVER's "Like-It-Tip-It" PayEVER's Six Degrees of
concept is disruptive in social promotion is Donation social game is
building a pervasive social disruptive in supporting and disruptive in making
payment layer for the social promoting user content and donation social and viral.
web. PayEVER pioneered causes. It works like "Digg- To encourage friends to
the social bank concept by with-Tip" and allows people help each other, PayEVER
offering its members a to show their support and members are automatically
permanent default social appreciation by leaving enrolled in the Six Degrees
bank account to receive anything from a few cents to of Donation social game.
money for just about any a few dollars in a virtual tip Whenever a donation is
reason from anyone. jar. The supporters can be made or received, up to 14
Additional accounts can be rewarded with exclusive people in the Six Degrees
created for social events, preview or access to liked- of Donation network will be
fundraising activities, and and-tipped content. notified and receive
user content and causes. PayEVER points.
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5. PayEVER’s Differentiation (2 of 2)
Hybrid CC + Dwolla O2O & Mobile Social Payment API
PayEVER's hybrid credit PayEVER's payment PayEVER's social
card + Dwolla model is service is disruptive in O2O payment API is disruptive
disruptive in minimizing the and mobile payments. in becoming a social
social payment fees. PayEVER balance can be commerce platform for the
Transactions made from used to pay for discounted social web. PayEVER
one PayEVER account to merchant products/services offers social payment API
another account are or discount vouchers to for third party websites and
processed free of charge. receive discounts and mobile apps to transact on
Credit card transaction fees savings from online and PayEVER accounts. A
are paid by the donors so local merchants. PayEVER “branded currency” (e.g.,
the receivers pay no fees. members can use their Walmart Dollars) can be
Cash withdrawal fees can mobile devices to make specified for a specific
be minimized when a B2C and C2C payments social bank account to
Dwolla account is used for with no or very little fees. spend on specific ways.
the withdrawal.
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6. Social Payment Service Comparison
PayEVER CrowdTilt
Social banking concept with a permanent default social bank account and None
additional social event accounts, fundraising accounts, and the "Like It,
Tip It" accounts .
Extremely easy to receive money. Anyone who has a credit card can send None
money in seconds by entering only the credit card number and the
expiration date without the need to create an account or log in.
Use the PayEVER Dollars to pay any business (B2C) or consumer (C2C) Only C2C
who has a PayEVER account
Engaging and addictive social game with points as reputation score None
No Fee when PayEVER Dollars are transacted (moved) among accounts. Always 2.5% fee
Deliver the complete solution on the web, mobile web, iPhone app, and Only web solution
Android app when launch. Support US, China and over 40 other countries Only US
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7. PayEVER’s Business Model
Targeted Ad Open API Payment
• Offer targeted ads • Offer websites and • Offer social payment
based on the user mobile apps to transact service for business
profiles, displayed on PayEVER social (B2C) and consumers
account type, and payment accounts to (C2C) and take a cut
account content receive transaction fee of the payment
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8. PayEVER’s 3-Month Go-To-Market Strategies
September 2012 October 2012 November 2012
• Motivate and mobilize • Release iPhone and • Prepare the formal
the 300+ people who Android phone mobile launch of PayEVER
took our online survey apps and promote and start the full PR
(https://www.surveymo PayEVER complete campaign to drive
nkey.com/s/payever) solution on web, awareness of
and signed up to beta mobile web, iPhone PayEVER social
test PayEVER service app, and Android app payment service and
to help us identify to a wider audience of build the PayEVER
sustainable and viral beta testers including brand.
use cases and receive PayEVER’s previous
feedback from them. social commerce
website members and
paid customers.
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9. PayEVER Founding Team Members
Andy Parng, Ph.D. Robert Wang, Ph.D. Ryoma Ito
CEO COO VP of Product
• Global Product Manager, Trend • Over 17 years of line management • Over 5 years of software
Micro, Inc. experience in enterprise software, development and product
including 5 years of general management experience
• Founder & CTO, Club Photo, Inc.
management experience in China. • Founder of Asianrice.tv
• Founding Technical Member,
• Built and operated business units
Healtheon/Web MD • Project Manager at Microsoft
and development organizations at
• Senior Human Interface Engineer, four publicly traded companies • Director of Product at
Apple Computer, Inc. (BroadVision, Siebel Systems, EatLime/TwitVid
• Member Technical Staff, AT&T Bell RightWorks, and IBM). • Employee #1 at Mertado
Labs & US West Advanced • Taught enterprise applications, (acquired by Groupon)
Technologies software engineering, and • University of Waterloo, Canada,
• Ph.D. in Human Factors, M.S. in entrepreneurship at major BS in Computer Science
Computer Science, University of universities in Beijing.
South Dakota • Received Ph.D. in EECS from UC
Berkeley and MBA from San Jose
State University.
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