1. Blog SEO Basics
View screencast at
http://icanhaz.com/optimize

2. What We’re Talking ‘Bout
• What SEO means
• A brief history of search engines
• How search engines work
• What search engines look for
• What words to use
• How to measure
• Where to learn more

3. What is SEO?
Being polite to the search engines
The 2 Types of Traffic
Reading Minds

4. A Brief History of Search
Directories (Yahoo c1996)
Spiders (HotBot!), Contextual
(Google), Local, Social

5. How Search Engines Work
TYPEPADLIVE1
Links = votes
What are keywords?

6. What Search Engines Look For
TITLE tags
Linked text
META tags
Images
Lots of other stuff…

7. Freak Yourself Out
http://www.google.com/history/

8. What Words to Use
Brainstorm
Keyword Tools
Headlines
‘Write Good Stuff’
The 3 Reasons We Go Online + Brown Teeth

9. How to Measure
In-App Stats, Google Analytics
What is a hit?
What is a unique?
What is a pageview?
What is an impression?

10. Where to Learn More
• TypePad Guide http://typepad.com/tips/
• Great SEO blogs
– Andy Beale: http://www.marketingpilgrim.com/
– SEOMoz http://www.seomoz.org/ (free tools!)
– Search Engine Watch http://searchenginewatch.com/
• Lots more (from http://blogs.com/topten/)
– http://www.blogs.com/topten/10-best-search-engine-
optimization-seo-blogs/
– http://www.blogs.com/topten/10-popular-search-
engine-blogs/

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