Local SEO for Music Teachers
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Learn how to optimise your website for Local SEO, search optimisation designed for piano, singing and other music tutors. Go Hyper Local, Get More Enquries Full Article to accompany this presentation @ http://www.seoandy.com/brand/seo-for-music-teacher-websites/
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Local SEO for Music Teachers
- 1. Local SEO for Music Tutors Andy Kinsey Andy Kinsey - SEOAndy.com & RedStar
- 2. In This Presentation • Why You Should Optimise • Proven by Results • Basic SEO Best Practice • Going Beyond the Norm Andy Kinsey - SEOAndy.com & RedStar
- 3. Why You Should Use Local SEO • Local SEO is a about taking your normal search engine optimisation to the Hyper Local Level. • SEO is free, give or take a bit of elbow greese. • The ROI for Local SEO is high. • Local SEO ensures you are targeting your real audience and not a general audience. Andy Kinsey - SEOAndy.com & RedStar
- 4. Local SEO : Proven Results Andy Kinsey - SEOAndy.com & RedStar Drive Local Traffic. Google Anlytics: SarahPetrie.co.uk
- 5. Local SEO : Proven Results 2 Andy Kinsey - SEOAndy.com & RedStar Search Rankings for SarahPetrie.co.uk: Piano Lessons in Hyde = #1 Piano Lessons in Manchester = #4 Singing Lessons in Hyde = #1 Singing Lessons in Manchester = #12
- 6. Basic SEO : Page Titles • Max 70 Chars • Simple Characters Only • Always Include Your Location • Keep It Simple and NOT Salesy • Focus On One Keyword Per Page • Don’t Start With Your Name Andy Kinsey - SEOAndy.com & RedStar
- 7. Basic SEO : Description • Max 140 Chars • Simple Characters Only • It’s a Tweet-size Sale Pitch • Don’t Use Buzzwords & Jargon • Ensure both the title and description are unique to each page. Andy Kinsey - SEOAndy.com & RedStar
- 8. Basic SEO : Your Content • Content is Still King • Keep It Simple and Jargon-Free • Focus On a Single Keyword (eg Piano Lessons in Hyde) • Use an Engaging a Personal Tone It’s Great for SEO and Conversions Andy Kinsey - SEOAndy.com & RedStar
- 9. User & SEO Friendly URL’s • Simple and User Friendly URL’s Are Great For Users And Can Be Good For SEO. • Keep It Simple & Users Will Remeber • No Body Likes URL’s That Look Like =p?234 • If You Are Unsure How, Consult A Developer Andy Kinsey - SEOAndy.com & RedStar
- 10. Use Google! It’s FREE! Andy Kinsey - SEOAndy.com & RedStar
- 11. Beyond the Norm : Microformats • Microformats Tells a Search Engine What Your Content Is (eg address) • Simple To Implement Though You May Need A Developer • Shows In Search Results • Something Competitors Won’t Do Andy Kinsey - SEOAndy.com & RedStar
- 12. Thank You! Andy Kinsey - SEOAndy.com & RedStar Got a Question? Tweet @andykinsey Leave a comment on SEOAndy http://j.mp/localseomusic SEOAndy.com