A presentation of my Newcastle iPhone App for the 'Newi Award' for best mobile app, hosted by New Lunaticks. Video here (starts at 59:20): http://www.livestream.com/newlunaticks/video?clipId=pla_61eb7bf4-d9b7-4489-9d38-8b424aaacb56

1. THE BEST THINGS TO SEE & DO IN
@NewcastleApp by @AndyHoward
Download ‘Newcastle’ from the App Store. It’s free.
Look for this icon

3. “I was attracted to
Newcastle by the local
men... I'd heard good
things and I'm definitely
not disappointed.”
- French Backpacker

4. THE BEST THINGS TO SEE & DO IN
@NewcastleApp
by @AndyHoward
facebook.com/newcastleapp

5. THE BEST THINGS TO SEE & DO IN
@NewcastleApp
by @AndyHoward
facebook.com/newcastleapp

6. THE BEST THINGS TO SEE & DO IN
@NewcastleApp
by @AndyHoward
facebook.com/newcastleapp

7. BENEFITS
Fast, easy access to a local’s point of view
Everything a visitor needs to experience the best of Newcastle
Upcoming events and new places
Works offline, no need for data roaming
THE BEST THINGS TO SEE & DO IN
@NewcastleApp
by @AndyHoward
facebook.com/newcastleapp

8. HOW IT’S GOING
Launched around Australia Day 2011
80 Downloads each week
Organic growth via search, word of mouth, facebook and twitter
Australia UK Netherlands USA Germany France Norway

9. WHERE TO FROM HERE?
• PRODUCT: Keep it really useful.
• PROMOTION: There’s a marketing plan.
• PRICE: $0. Forever.
An ad relevant to bars that
the audience finds useful
• REVENUE: Useful advertising.
THE BEST THINGS TO SEE & DO IN
@NewcastleApp
by @AndyHoward
facebook.com/newcastleapp

10. WHAT DO I NEED?
1 Downloads. Search ‘Newcastle’ in the App Store
2 Referrals and ratings
3 Feedback. It’s really valuable
4 Advertising partnerships
Ads will work better than this
THE BEST THINGS TO SEE & DO IN
@NewcastleApp
by @AndyHoward
facebook.com/newcastleapp