Guest Digital Marketing lecture to University of Newcastle - Master of Marketing. By Andy Howard, Head of Digital, The Village of Useful

4. I help brands engage
with the right people,
in the right way,
using technology

5. really useful solutions
built around the customer
are awesome

6. how to do digital well:
channels & data
authentic storytelling
engaging experience

11. creating a digital strategy
takes days, weeks, usually
not months

12. make awesome happen:
research
engage
measure

13. hello newcastle
better network coverage

14. “furious customers took to social
media and sites like Vodafail.com,
forcing the telco to admit to issues”
Newcastle Herald, December 2010

16. research:
define the audience better
find out where they are
work out how to be useful

17. engage:
be authentic
make it personal
tell an inclusive story

18. measure:
capture all data points
optimise & evolve
what’s the $ result?