Real Time Wine was launched in South Africa in July 2012 to critical acclaim. This is the story so far... growing users, testing revenue streams and iterating the product. It's a journey through a South African startup with a strong team and a big heart. Explore http://realtimewine.com for more. Real Time Wine is the social wine discovery app for everyone who enjoys wine, not just those who understand it. Keep the wine snobs at bay! Capture, rate, review and share those amazing moments you have with a wine glass in your hand. Available on the Apple App Store, Google Play Store, Samsung App Store, Amazon App Store and Vodacom App Store. > see the top 10 everyday wines, as voted by you > rate wines with the iconic Yum / Hmm / Yuk scale > review wines in a language everyone can understand > check into each wine you drink > earn points & level up as a social wine influencer > show off your auto-populated wine library & profile -- Winner Samsung IGNITE Best App Contest 2011

1. Friends
don’t
let
Friends
drink
bad
wine.
The
Real
Time
Wine
Story.

2. Firstly.
Adjust
your
snob
meters.

3. A
review
for…
methylated
spirits!

5. The
Real
Time
Wine
Story
Wanted
free
wine.
Started
twee4ng.
People
listened.
Started
blogging.
Writers
joined.
Did
Angel
round.
Launched
startup.
Built
a
community.

6. The
Real
Time
PlaAorm.
What
is
it?
Yelp/Foursquare
for
Retail
Products.
Available
on:
Mobi
site,
Desktop
site,
Android
App
(Play
/
Samsung
/
Amazon
/
Vodacom),
Apple
App
and
an
OpFmised
Blackberry
Version

7. Real
Time
Wine
was
created
to
solve
3
user
problems
in
the
wine
industry.

8. We
drink
great
wine.
Then
forget
what
it
was
–
and
never,
ever
manage
to
find
it
again!

9. Discovering
and
choosing
wine
is
hard.
Really
hard.
80%
of
South
Africans
buy
wine
in
a
supermarket.
In
an
environment
that
looks
like
this:

10. And
this
[pic
of
supermarket]
Conversion
rate
in
the
wine
aisle
is
the
lowest
of
all
retail
aisles.

11. Wine
language
targets
the
top
20%
of
the
market
(and
can
be
just
plain
poncy).

12. Also,
we
wanted
to
make
drinking
wine
fun
(well,
more
fun
than
it
already
is).
Meet:
“The
Banned
Words”,
a
collec4on
of
poncy
language
not
allowed
on
our
plaQorm.

13. “Gush”
Are
you
sure
that
isn’t
a
word
you’d
rather
keep
between
you
and
your
Doctor?

14. “Lanolin”
A
greasy
yellow
substance
chemically
akin
to
wax
that
is
secreted
from
wooly
animals
–
that’s
digusFng.
Get
it
out
of
your
wine,
quick!

15. “Sweaty
Saddle”
If
you’ve
ever
tasted
a
sweaty
saddle,
please
get
hold
of
us…
Actually,
don’t.

16. Real
Time
Wine
was
created
to
solve
many
client
challenges
as
well…

17. Who’s
drinking
my
wine?
Where?
How
oOen?
What
do
they
think?
How
to
sell
more
wine?
How
to
improve
conversion
in
the
wine
aisle?
How
to
leverage
mobile?
How
to
link
product
consumpFon
to
loyalty?
How
to
create
alternaPve
channel
to
market?

18. The
Market
Tradi4onal
R3.2
billion
DERIVED
DEMAND
>
alcohol
industry
adver4sing
may
(excluding
be
banned
export)
80%
of
wine
purchased
in
a
supermarket
Mass
market
4200+
untapped
producers
of
(prefer
beer/ wine
80%
of
that
consumed
spirits)
(fragmenta4on)
within
24
hours
3.6
million
South
African
adults
(10%
of
adults)
consumed
bo[led
natural
table
wine
in
the
past
7
days.
The
most
popular
brands
were
Four
Cousins
and
Autumn
Harvest.
AMPS2011B

19. The
Basics
[trending]
Like
TwiUer,
we
highlight
the
10
most
popular
wines
in
the
community.
Think
of
it
as
a
shopping
list
for
the
passive
user.

20. The
Basics
[read
reviews]
Rate
wines
(YUM
/
HMM
/
YUK)
or
Check
In
to
wines
to
leave
a
review
and
a
ra4ng.
Ra4ngs
and
reviews,
as
indicators,
are
useful
to
consumers,
crea4ng
a
more
empowered
wine
buyer.

21. 2
Primary
Filters
that
help
a
supermarket
wine
buyer
to
navigate
the
wine
aisle:
>
Top
10
Trending
Wines
>
Wish
List

22. The
Basics
[checking
in]
Checking
In
is
the
base
mechanic
of
the
system
and
saves
the
wine
and
your
comments/price
to
your
profile.

23. “2008
Ondine
Cabernet
Franc”
1
of
the
best
happy
wines
out
there.
Well
priced,
fruity.
Goes
down
like
mothers
pants
on
fathers
day
>
Wino
Andy
FUNNY

24. “2008
Mullineaux
Shiraz”
My
guess
is
they
made
individual
love
to
each
berry
before
vinifying
them,
and
preserving
forever
the
joy
of
their
union
>
Le
Plonk
FUNNY

25. “2010
Zevenwacht
Pinotage”
Liquorice?
Chocolate?
Not
really.
More
like:
strawberry
sherbet.
SERIOUSLY
sweet.
Avoid,
unless
that's
your
sort
of
thing..
>
Comrade.
USEFUL

26. “2010
Chocolate
Block”
If
you
brought
it,
I'll
happily
drink
it.
If
I
buy
it,
hit
me
over
the
head
with
it.
Waaaay
overpriced,
nice
juice.
>
LePlonk.
USEFUL

27. “2010
Beyerskloof
Pinotage”
When
in
doubt
Beyerskloof
Pinotage
always
safe.
Great
benchmark
to
check
if
wine
list
expensive
or
not.
>
MarkLagan.
USEFUL

28. The
Basics
[profile]
Your
Profile
is
automa4cally
populated
and
gives
you
insights
into
your
wine
behaviour.
Top
3
Farms,
Top
3
Varietals
and
whether
you
actually
prefer
red
or
white
–
buying
assistance
in
profile
format.

29. The
Basics
[leaderboard]
The
more
you
engage
with
Real
Time
Wine,
the
more
points
you
get.
Points
separate
out
the
highly
engaged
wine
influencers
from
normal
app
users.

30. Coming
soon
to
a
cellphone
near
you…

31. The
Social
Graph
(what
your
friends
are
drinking)

32. Geo-­‐AdverPsing
(your
ads,
near
your
venues,
when
Real
Time
Wine
fans
are
in
the
mood
to
buy)

33. Post
Purchase
AdverPsing
(ads
and
content
delivered
to
customers
when
they’re
consuming
your
wine)

34. What
are
we
learning?

35. There
seems
to
be
a
gap.
Everyday
wine
consumers
want
deeper
product
engagement.
+-­‐4000
unique
visitors
per
month
4500
downloads
1600
registered
reviewers
7000+
ra4ngs
3000+
reviews
28
(on
average)
user
generated
reviews
per
day
32%
of
reviews
shared
to
FaceBook.
38%
of
reviews
shared
to
to
TwiUer.
1500
Facebook
Fans
/
1800
TwiUer
Followers

36. Behaviour
can
be
influenced
and
purchase
can
be
incen4vised.

37. AcFvity
is
showing
viral
paUerns.
Effect of making the
Popular/Trending page

38. The
senPment.
User
and
brand
insight
can
be
gained
by
analysing
the
paUern
of
reviews.

39. The
Chocolate
Block.
Sen4ment
from
HMM
and
YUK
reviews.

40. ConsumpPon
data
can
create
interes4ng
market
intelligence
communiFes.

41. ConsumpPon
data
can
create
interes4ng
market
intelligence
communiFes.

42. We
can
predict
INTENT.
We
can
predict
intent.
59
users
in
50
days
added
this
wine
to
their
WISH
LIST.
More
than
1500
wines
have
been
added
to
WISH
LISTS
since
launch.

43. We
can
predict
RETAIL
INTENT.
More
than
1500
wines
have
been
added
to
WISH
LISTS
since
launch.

44. So
now
what?
Real
Time
Wine
is
– A
mobile
ac4va4on
/
In
Store
Engagement
– An
adverFsing/promoFon/engagement
plaQorm
– A
community
built
around
a
product
ver4cal
– An
extension
to
/
framework
for
a
loyalty
programme
– A
reason
to
engage
with
your
brand
socially
– A
market
intelligence
tool

45. 5
Things
You
May
Be
Interested
To
Know
From
the
Journey
So
Far:
Gehng
startup
funding
actually
is
possible
Runway/Rela4onships
=
more
important
than
funding
Early
Adopter
Communi4es
are
powerful
Game
Layers
actually
work
Social
Media
Doesn’t
Convert
The
1/9/90
Rule
is
preUy
close
to
the
truth

46. Q&A
/
Lessons
we’ve
learned
Cool
things
to
ask
Andy
Real
Time
Wine
OpportuniPes
• Web
Apps
vs
Na4ve
Apps
• Work
with
the
team
• Power
of
game
layers
• Media
placements
• Early
adopters
=
cri4cal
– Geo-­‐adver4sing
• Android’s
a
Bitch
– Post
purchase
ads
and
• Lean
Startup
Approach
content
aUached
to
specific
• Hire
an
agency
or
hire
a
wines
development
team
– Email
marke4ng
• The
Reality
of
Funding
a
South
– Influencer
Management
African
Startup
– Behaviour
Data
• The
1/9/90
rule
and
the
reality
– White
Labeling
of
1%
social
media
ac4va4on
• Value
of
PR
and
how
• Collabora4on
on
impossible
it
is
to
measure.
promo4ons
and
campaigns.

47. hmp://realPmewine.com
hUp://blog.real4mewine.com