People think they know what's going on in the digital industry in terms of numbers, figures, audience sizes and technology types. They don't. This is a pub quiz to help you get better at it.

1. (South) African Digital Stats

2. The Quiz
Master is
always
right.
(even when he’s almost right)

3. Hat
%p:
Arthur
Goldstuck
and
World
Wide
Worx
for
the
South
Africa
digital
stats
(especially
the
es7mates!)
www.worldwideworx.com
Hat
%p:
Andrew
McHenry
and
Jonathan
Hoehler
for
their
curated
African
stats
h>p://www.slideshare.net/jonhoehler/insights-­‐into-­‐mobile-­‐
telecoms-­‐in-­‐africa-­‐by-­‐jonhoehler-­‐andrewmchenry

4. South Africa
Most
stats
from
Arthur
Goldstuck’s
World
Wide
Worx
Research.
Precious
few
are
made
up.

5. How
many
people
in
South
Africa?

6. South
Africa
has
about
50
million
people.

7. How
many
people
browse
the
Internet
in
South
Africa?

8. About
8.1
million
browse
the
internet
(including
email
use,
cellphone
browsing
but
excluding
applica7ons
like
MXIT).

9. How
many
South
Africans
use
apps
on
their
mobile
phones?

10. About
12.5
million
people
access
independent
applicaCons
on
their
mobile
phones
(eg.
MXIT,
Java
Apps,
iPhone
Apps,
Android
Apps
etc)

11. How
many
MXIT
users
are
there
in
South
Africa?

12. 10.5
million
acCve
users
(many
more
registered)

13. How
many
Facebook
users
do
we
have?

14. There
are
around
+-­‐
5
million
FaceBook
users.

15. How
many
TwiAer
users
do
we
have?

16. About
1.2
million
TwiAer
“users”.

17. Let’s
talk
mobile!
Ac%ve
SIM
cards
vs
cellphone
users?

18. 59
million
acCve
SIM
Cards
40
million
cellphone
users!

19. What’s
the
%
split
between
Pre
Paid
and
Contract?

20. 80%
Pre
Paid.
20%
Contract.

21. What
is
the
churn
of
sim
cards
per
month?

22. About
15
million
sim
cards
per
month
*es7mate
(Vodacom
churn
in
2011
was
30%
of
26
million
=
7.8
million)

23. How
many
Please
Call
Me’s
do
you
think
get
sent
every
month?

24. South
Africans
send
MORE
than
1
billion
Please
Call
Me’s
per
month.

25. 1
billion!

26. How
many
SmartPhones
will
there
be
in
SA
by
end
2011?

27. Around
8
million!

28. Top
3
mobile
sites
in
SA?

29. Facebook
Google
Mxit
(followed
by
Wikipedia
&
YouTube)

30. What
do
you
no+ce
about
the
US?

31. And
lastly,
just
for
wow
value…

34. Africa
Most
stats
from
Arthur
Goldstuck’s
World
Wide
Worx
Research.
Precious
few
are
made
up.

35. How
many
people
in
Africa?

36. 1
billion.

37. How
many
cellphones
in
Africa?

38. 620
million.

39. Name
the
top
4
African
countries
by
mobile
penetraCon?

40. Libya
170%
Tunisia
108%
South
Africa
105%
Morocco
100%

41. African
country
with
the
most
number
of
mobile
subs/sims?

42. Nigeria
with
89
million.

43. Name
the
top
3
“cheap”
smartphone
brands
for
Africa?

44. Huawei.
ZTE.
Mi-­‐fone.

45. How
many
of
the
Top
20
African
“Sites
viewed
on
a
mobile
device”
can
you
get?

47. Google’s
share
of
mobile
search?

48. 97%

49. Gartner
predicts
that
the
mobile
web
will
be
bigger
than
the
“desktop”
web
by
which
year?

50. 2013

57. Facebook (SA)
Most
stats
from
Arthur
Goldstuck’s
World
Wide
Worx
Research.
Precious
few
are
made
up.

58. So
we
know
there
are
about
5
million
South
African
FaceBook
users.
What
do
you
think
the
gender
split
is?

59. 2,386,600
people
§ who
live
in
South
Africa
§ who
are
male
2,518,960
people
§ who
live
in
South
Africa
§ who
are
female
47% plays 53%!

60. %
of
SA
Facebook
users
over
the
age
of
30?

61. 3,043,460
people
§ who
live
in
South
Africa
§ age
30
and
older
61%!

62. Let’s
say
we
were
targejng
content
or
products…
Rugby
vs
Cricket?

63. 365,900
people
§ who
live
in
South
Africa
§ who
like
#rugby
242,200
people
§ who
live
in
South
Africa
§ who
like
#cricket

64. Gays
vs
Lesbians?

65. 30,480
people
§ who
live
in
South
Africa
§ who
are
male
§ who
are
interested
in
men
509,400
people
§ who
live
in
South
Africa
§ who
are
female
§ who
are
interested
in
women

66. Pester
Power
PotenCal?

67. 74,220
people
§ who
live
in
South
Africa
§ who
are
in
category
Parents
(child:
0-­‐3yrs,
4-­‐12yrs
and
13-­‐15yrs)

68. Expec%ng
parents?

69. 4,460
people
§ who
live
in
South
Africa
§ who
are
in
category
Expec%ng
Parents
Anyone
else
find
this
a
liPle
creepy?

70. How
many
South
Africans
use
Facebook
on
a
mobile
device?

71. 4,055,800
people
§ who
live
in
South
Africa
§ who
are
in
category
Mobile
(All)

72. Facebook
iPhone
users
vs
Facebook
BlackBerry
users?

73. 140,020
people
§ who
live
in
South
Africa
§ who
are
in
category
iPhone
1,630,280
people
§ who
live
in
South
Africa
§ who
are
in
category
Blackberry

74. Small
Business
Owners?

75. 109,000
people
§ who
live
in
South
Africa
§ who
are
in
category
Small
Business
Owners

76. And
my
personal
favourite…
DeloiAe
vs
Accenture
(as
a
recruitment
agent
of
course!)

77. 1,460
people
§ who
live
in
South
Africa
§ who
work
at
DeloiAe
960
people
§ who
live
in
South
Africa
§ who
work
at
Accenture

78. Facts & Figures
Part 3 (International)
Most
stats
from
Arthur
Goldstuck’s
World
Wide
Worx
Research.
Precious
few
are
made
up.

79. If Facebook 78% of
were a country Internet users
it would be the conduct
3rd most product
populated in research
the world
online
Web-based Twitter has
email usage Top three
250 mil+ users
has dropped generating 1 Twitter
by 59% billion Tweets cities in the
among 12-17 per week world…
year olds
57% of
Companies businesses
1. London
that blog get have acquired a 2. LA
55% more customer 3.Chicago
web traffic through their
company blog

80. 9
out
of
10
SNAP!
SNAP!
Sina
Weibo
=
Internet
users
Instagram
grew
140
mil
users
in
to
1
mil
users
in
visited
a
Social
China.
10
mil
10
weeks.
4
mil
in
Networking
site
7
months.
10
accounts
per
in
2010
photos
per
second
month
Social
Network
But
FaceBook
s+ll
penetra+on
in
dominates.
How
La+n
America?
about
the
30
billion
pieces
of
88%
of
all
content/month
Internet
Users!
being
shared?
Every
month,
engage
with
People
spend
more
than
Facebook
on
over
700
billion
250
million
external
minutes
per
month
on
people…
websites
FaceBook.

81. And
now
you
know!