This is a highly optimised version of the SXSW trends presentation, also on SlideShare. Due to popular demand, I've included a large section on First World vs Third World divide, and mobile as a medium.
This presentation now covers the following trends: SA internet stats, mobile, location based services, real time Internet, social media & engagement and culture vs strategy.
12. Exploring the WWWorld...
The State of Digital in SA
It all starts at home…
Location Based Services / Marketing
Real Time Everything
Engagement – cutting through the BS
Culture vs Strategy
13. The State Digital in SA
Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
95. Locate a shop with the same
item at a cheaper price…
96. Communications and experiences
that activate on location – even if
that location isn’t your
establishment.
(Wine at a restaurant,
buying wine at Macro,
tasting Wine on a wine farm)
177. What one thing can you change to
move your business into the digital
tomorrow?
Mobile, Location Based Services, Oversharing, Real
Time Data, Engagement, Leveraging Culture