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The Human Intranet An Asset-Based Approach to Organisational Knowledge Management (oooh) NCVO Information Management Conference, London, 24 November 2008
What’s the story here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On Knowledge Or, why are we here?
A word on Voluntary Organisations All organisations are voluntary organisations Otherwise they would be ‘involuntary’ organisations People bring the whole of themselves to work And knowledge exchange is a voluntary activity
The Basics: Data, Information and Knowledge Knowledge The human level Emotional and intellectual Shared through stories Need to know the person Core of decision-making Information More useful than data Supports decision-making Meant to be reinterpreted Can inform activity Usually too much of it Data Found everywhere Too much of it Make it searchable, but… Leave it to the researchers DATA Raw, unprocessed facts,  eg. survey data, statistics,  e-mail addresses INFORMATION Interpreted data, factual,  impartial, designed to be  used and reinterpreted KNOWLEDGE Judgements, feelings,  hunches, theories and  lessons learned “ Man is still the most extraordinary computer of all” –  John F Kennedy “ Karl Marx was right… Workers control the principal means of production…  It is the human brain.” - Funky Business
Stop trying to put knowledge into computers! (It won’t fit.)
Because knowledge is… Stories , conversations , demonstrations, teaching – y’know, the human stuff
On Assets Or the ABCD of “be thankful for what you’ve got”
Know your ABCDs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know your Assets ,[object Object]
On Networks Or, everything you ever wanted to know about nodes but were afraid to ask
Organisation Charts 1.0 Comms Director CEO IT Director PA Marketing Manager Press officer IT Systems Manager Exploited  working class Vengeful geeks Trolls Fairies Volunteers Line of  “ someone else’s  problem” Customers Funders Beneficiaries Former staff Supporters
Organisation Charts 2.0 Andy Jill Jack John Paul George Ringo (CEO) Consultant Staff Ex-staff Volunteer Staff Funder Staff Staff Organisational boundary Networks of people and assets Knowledge doesn’t care about organisational boundaries Everyone connected with the organisation is involved in its work And it doesn’t discriminate between work and personal connections
The Network Theory Trap
The Network Theory Trap Andy Jill Jack John Paul George Ringo Gaps And sometimes, a lack of connections can be an asset too… (...if you believe  Ron Burt ) Connections The real lesson of network theory: it’s not about the nodes themselves, but how they’re connected. It’s about relationships. Nodes Yes, they have skills, knowledge, and needs. (Go nodes!) But they aren’t commodities.
Your most valuable assets are your relationships!
Nurturing connectivity and ‘coincidensity’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On Technology “No matter. Try again. Fail again. Fail better.”
Technology comes in many shapes and sizes…
Don’t forget about offline technologies. (They’re a lot cheaper and you can see people using them.)
The old approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s missing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Human Intranet Collaboration Assign and track tasks Manage work and budgets Collaboratively create Track & record activity Sharing assets Shared documents Contact details Organisational news Data and information store Mapping assets Re-tell the stories Publish hidden skills Honour strong bonds Take & track decisions Socialising Building connections Establishing language Spotting coincidences Work together Huddle, Basecamp,  Wikis etc. Share knowledge Blogs, forums, e-mails, videos  Phones, meetings, pubs Connect assets School of Everything, Linkedin, etc. CRM, social websites Build connections Twitter, Yammer,  Facebook, Flickr, RSS feeds Project team THE REAL  WORLD Department Organisation Share information Shared drives, DMS,  wikis, CMS Shape opinion News, corporate events,  int/ext marketing
Focus on technologies that build relationships
<sales pitch>
Schoolofeverything.com  maps skills and interests
And lets users discuss subjects and share resources
And it’s free, and ready now. And if you find it useful, we can even set up a  learning network for your organisation too. (For a small fee. Ask  Dougald .)
</sales pitch>
The point is… It’s happening anyway. Relax and let the technology come to you.
Be thankful for what you’ve got… ,[object Object],[object Object],[object Object],[object Object],[object Object],New way She seems to understand “web 2.0” Wow, I only have to pay for 5%! We make it easy for people to help us Start asking “Is it working?”   Line of  fear Relationships Resources Skills
A word on ‘control’ Unless you are Microsoft or the US Government, you can’t  afford to suppress what’s working, or tell everyone what to do Give up on the illusion of control. Take the cheaper,  messier option. If you don’t need to own it, you can have it for free.
Zappa’s Final Thoughts “ Before we can be free, we must first be cheap.” Focus on relationships, not information Give yourself the space to experiment The web is full of free tools you can use And your people are already using them You can’t afford to suppress what works Trust people to make good connections If you really need privacy and control,  be prepared to pay for it
Join the conversation! Access more resources and chat with people facing similar issues  on the  schoolofeverything.com  scrapbooks. SOE tags: ‘ social by social ’ ‘ web 2.0 ’ ‘ knowledge management ’
End credits Text and narrative by Andy Gibson and released under Creative Commons. All images used hastily and without permission, but with apologies. For more knowledge, visit  sociability.org.uk  or  schoolofeverything.com

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The Human Intranet

  • 1. The Human Intranet An Asset-Based Approach to Organisational Knowledge Management (oooh) NCVO Information Management Conference, London, 24 November 2008
  • 2.
  • 3. On Knowledge Or, why are we here?
  • 4. A word on Voluntary Organisations All organisations are voluntary organisations Otherwise they would be ‘involuntary’ organisations People bring the whole of themselves to work And knowledge exchange is a voluntary activity
  • 5. The Basics: Data, Information and Knowledge Knowledge The human level Emotional and intellectual Shared through stories Need to know the person Core of decision-making Information More useful than data Supports decision-making Meant to be reinterpreted Can inform activity Usually too much of it Data Found everywhere Too much of it Make it searchable, but… Leave it to the researchers DATA Raw, unprocessed facts, eg. survey data, statistics, e-mail addresses INFORMATION Interpreted data, factual, impartial, designed to be used and reinterpreted KNOWLEDGE Judgements, feelings, hunches, theories and lessons learned “ Man is still the most extraordinary computer of all” – John F Kennedy “ Karl Marx was right… Workers control the principal means of production… It is the human brain.” - Funky Business
  • 6. Stop trying to put knowledge into computers! (It won’t fit.)
  • 7. Because knowledge is… Stories , conversations , demonstrations, teaching – y’know, the human stuff
  • 8. On Assets Or the ABCD of “be thankful for what you’ve got”
  • 9.
  • 10.
  • 11. On Networks Or, everything you ever wanted to know about nodes but were afraid to ask
  • 12. Organisation Charts 1.0 Comms Director CEO IT Director PA Marketing Manager Press officer IT Systems Manager Exploited working class Vengeful geeks Trolls Fairies Volunteers Line of “ someone else’s problem” Customers Funders Beneficiaries Former staff Supporters
  • 13. Organisation Charts 2.0 Andy Jill Jack John Paul George Ringo (CEO) Consultant Staff Ex-staff Volunteer Staff Funder Staff Staff Organisational boundary Networks of people and assets Knowledge doesn’t care about organisational boundaries Everyone connected with the organisation is involved in its work And it doesn’t discriminate between work and personal connections
  • 15. The Network Theory Trap Andy Jill Jack John Paul George Ringo Gaps And sometimes, a lack of connections can be an asset too… (...if you believe Ron Burt ) Connections The real lesson of network theory: it’s not about the nodes themselves, but how they’re connected. It’s about relationships. Nodes Yes, they have skills, knowledge, and needs. (Go nodes!) But they aren’t commodities.
  • 16. Your most valuable assets are your relationships!
  • 17.
  • 18. On Technology “No matter. Try again. Fail again. Fail better.”
  • 19. Technology comes in many shapes and sizes…
  • 20. Don’t forget about offline technologies. (They’re a lot cheaper and you can see people using them.)
  • 21.
  • 22.
  • 23. The Human Intranet Collaboration Assign and track tasks Manage work and budgets Collaboratively create Track & record activity Sharing assets Shared documents Contact details Organisational news Data and information store Mapping assets Re-tell the stories Publish hidden skills Honour strong bonds Take & track decisions Socialising Building connections Establishing language Spotting coincidences Work together Huddle, Basecamp, Wikis etc. Share knowledge Blogs, forums, e-mails, videos Phones, meetings, pubs Connect assets School of Everything, Linkedin, etc. CRM, social websites Build connections Twitter, Yammer, Facebook, Flickr, RSS feeds Project team THE REAL WORLD Department Organisation Share information Shared drives, DMS, wikis, CMS Shape opinion News, corporate events, int/ext marketing
  • 24. Focus on technologies that build relationships
  • 26. Schoolofeverything.com maps skills and interests
  • 27. And lets users discuss subjects and share resources
  • 28. And it’s free, and ready now. And if you find it useful, we can even set up a learning network for your organisation too. (For a small fee. Ask Dougald .)
  • 30. The point is… It’s happening anyway. Relax and let the technology come to you.
  • 31.
  • 32. A word on ‘control’ Unless you are Microsoft or the US Government, you can’t afford to suppress what’s working, or tell everyone what to do Give up on the illusion of control. Take the cheaper, messier option. If you don’t need to own it, you can have it for free.
  • 33. Zappa’s Final Thoughts “ Before we can be free, we must first be cheap.” Focus on relationships, not information Give yourself the space to experiment The web is full of free tools you can use And your people are already using them You can’t afford to suppress what works Trust people to make good connections If you really need privacy and control, be prepared to pay for it
  • 34. Join the conversation! Access more resources and chat with people facing similar issues on the schoolofeverything.com scrapbooks. SOE tags: ‘ social by social ’ ‘ web 2.0 ’ ‘ knowledge management ’
  • 35. End credits Text and narrative by Andy Gibson and released under Creative Commons. All images used hastily and without permission, but with apologies. For more knowledge, visit sociability.org.uk or schoolofeverything.com