The document summarizes a focus group meeting for the SWO web team held on July 16, 2010. The meeting aimed to help web authors improve sites, increase interactivity between sites, and understand developments to the EasySite content management system. The agenda included assessing SWO web interaction, an EasySite update, discussing social media and code assets, tracking progress with Google Analytics, and workshoping outstanding issues. General updates were provided on SWO's website content and features, and options available in EasySite like tabs and RSS feeds. An EasySite representative provided an update and social media was discussed as a way to share content. Progress tracking and discussion of outstanding issues concluded the meeting.

1. SWO Web Focus Group Friday 16 th July 2010 10:30am – 3pm

6. EasySite™ CMS v6.0.22.10 http://health.demo.eibs.co.uk/

8. EasySite Options Available 1) Tab/Tab Containers [ See enclosed How 2 Use the Tab Container ] Tabs Collapsible Panels

9. EasySite Options Available 2) RSS Feeds [ Latest Pages/Latest Assets ] http://www.swo.org.uk/local-economic-assessments/

11. Social Media, Code Assets and EasySite ‘ Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques media that is created to be shared freely’ ‘ Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. ...’ ‘ Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.’

12. Twitter www.twitter.com A micro blogging website through which users can share - in no more than 140 characters – items of interest/publicise events/jobs or just find out about others… #SWOFotD Tinyurl http://twitterfeed.com/ EasySite Headline Box/ External RSS Feed @swobservatory

13. www.slideshare.net Sign Up / Upload PP / ‘Get Code’ / Embed a Code Asset in EasySite / Save and Publish

14. Maps http://www.swenvo.org.uk/earth-chattering/

15. Tracking Site Progress

16. Workshop on Issues Arising