Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Jack Media Group Buying Summit Sydney Presentaion
1.
2. Who is Jack Media?
Jack Media launched in April 2011
A solution for deal sites to display live deals and
for publishers to integrate deals as content
Technology and marketing partner for our
clients and publishers
3. Group Buying Summit Sydney
New York Deal Summit warp up
Aggregation Space
Localisation
4. New York Deal Summit
Market Climate
Deal Sites and Merchants
Future
Hot Opportunities
5. New York Deal Summit
Market Climate
What’s next?
Proactive problem solving is key
Stop thinking Daily Deals start thinking
eCommerce
Venture Capital - 95% decrease in funding
to deal sites in the last 12 months
6. New York Deal Summit
Merchant Interaction & Deal Sites
Merchants need more support for deal sites
• Delivery strategies and voucher delivery
• Loyalty systems to bring users back
Who owns the customer?
• Does a local merchant rent or buy a
customer
7. New York Deal Summit
Future
Travel and product deals will grow
Don’t copy Groupon, innovation is key
Local commerce
• $8 lunch customers
• Improving customer satisfaction is key
Engaging those who still have not entered
the market
8. New York Deal Summit
What’s Hot - Deals
Big brands and integration with Daily Deal
sites
Cinemas/Movies
AMF Bowling: $19 for a full summer of
bowling
9. New York Deal Summit
What’s Hot - Deals
Mobile
• Apps/Mobile sites
• Fast/One-click check outs
Rural Markets
• Hungry for deals & big opportunities
• First to market is key
Social Logins
• Higher return rates
• Higher sharing
11. Aggregation
Not unique to the deal space
• Credit Cards
• Health Insurance
• Life & Income Insurance
• Savings Accounts
• Home Loans
• Mobile Phones
• Pay TV
• Shopping Comparison Engines
• Flights
• Hotels
• Real Estate
Aggregation is not a dirty word
12. Aggregation
Australian Aggregators
How many?
• Over 250 publishers now publishing deal content
Who?
• True aggregators
• Buyii.com.au & AllThedeals.com.au
• Content Integration
• TrueLocal.com.au & GoodReceipes.com.au
High quality content that is sticky and an additional way
to monitise users
13. Aggregation
Created to help digest the volume of
deals and information available; compare
and make the right choice.
Users are more considered,
shopping rather than making
impulse purchases.
Like deals, done this before
Understand how deals work and
have expectations for the delivery
of them
14. Aggregation
Do Aggregator users return?
• Yes.
Will listing on an aggregator mean I loose my brand?
• No, users who have good
experiences and get good deals
will return to make additional
purchases.
• Will users who go to a restaurant
at 50% off only go back for
another discount?
• Service and experience is key
15. Aggregation
Why engage aggregators?
• Growing number of consumers who want to be able to compare deals
and it’s important to be in the consideration pool
• Access to quality traffic at highly
competitive rates
• Introduce people to your brand
• Bring back users and re-engage
old users
• Your competitors are there
16. Localisation
80% of disposable income is spent within
15-20km of the home
$16B/Year in the US $35B by 2014
63% of Smart Phone users frequently use
apps that require them to give location
information
17. Localisation
Challenge with Localisation - Local Businesses
Lack of understanding of lead generation and
lifetime value of a customer
How do you get Yellow Pages, Shopping Docket
customers to run deals?
Self serve
Put the merchant back in control
20. Localisation
Facebook has empowered the merchant
Leveraging their existing audience
Solves social sharing problem
Potential to create deal sites out of any local group
Cost per redemption
