SportingPulse logo evolution overview

1. SportingPulse Brand Evolution

2. Successful initial rebrand, but some legacy fragmentation around
mySport and the current SP icon

3. SP Brand – evolution, not revolution
We have an opportunity to further unify under our current brand guidelines
and through the natural evolution and deployment of the SP icon.
Our current logo and icon are using an older style font set. The word
SportingPulse, and the resultant icon fit with the style of the current brand as
a whole

4. Next step in de-fragmentation

6. We have an opportunity to further unify under our
current brand guidelines and through the natural
evolution and deployment of the SP icon.

7. We have an opportunity to further unify under our
current brand guidelines and through the natural
evolution and deployment of the SP icon.