My talk from the 2013 Information Architecture Summit in Baltimore on April 6. Many thanks to Dan Klyn for the excellent introduction and to User Interface Engineering for providing the audio.

1. Taxonomy for App Makers
IA Summit
Baltimore, MD
5 April 2013
Presented by Andy Fitzgerald, PhD

2. UX Designer @
Deloitte Digital
@andybywire
#AppTaxonomy

3. #AppTaxonomy @andybywire

4. #AppTaxonomy @andybywire

5. Taxonomy is rhetorical, place-making,
and tied to embodiment
Mobile taxonomy is device independent
Mobile taxonomy is articulated
Mobile taxonomy is flexible
#AppTaxonomy @andybywire

6. Taxonomy

7. taxos-
“arrangement”
+
-nomia
“method”
#AppTaxonomy @andybywire

8. Rhetoric
The means by which we inform, persuade, or
motivate particular audiences in specific
situations.
#AppTaxonomy @andybywire

10. Phenetics
Classification of organisms based on
overall similarity
Cladistics
Classification of organisms based on
derivative ancestral characteristics
#AppTaxonomy @andybywire

11. “The objectivist criteria for being in the same
category is having common properties. But
there is no objectivist criterion for which
properties are to count.”
- George Lakoff. Women, Fire,
and Dangerous Things
#AppTaxonomy @andybywire

14. Architecture is rhetoric for spaces.
#AppTaxonomy @andybywire

17. Taxonomy
A method of arrangement conceived to
create a particular kind of understanding.
#AppTaxonomy @andybywire

18. Taxonomy is rhetorical, place-making,
and tied to embodiment
Mobile taxonomy is device independent
Mobile taxonomy is articulated
Mobile taxonomy is flexible
#AppTaxonomy @andybywire

19. The web

24. “Behavioral framing ... is rooted in sets of
mutually-held, and mutually available, cultural
understandings about behavior and action. In
contrast to ‘space’ we call this ‘place’”
-Paul Dourish and Steve Harrison.
in Andrea Resmini & Luca Rosati’s
Pervasive Information Architecture
#AppTaxonomy @andybywire

31. Mobile

32. “Mobile users’ priorities change,
but their intents don’t.”
- Emily Wengert.
Beyond Channels: Context is King
(IAS12)
#AppTaxonomy @andybywire

34. “Don't dumb down or omit content on mobile,
but do adjust hierarchy to account for known
use cases.”
– @zeldman
#AppTaxonomy @andybywire

38. Taxonomy is rhetorical, place-making,
and tied to embodiment
Mobile taxonomy is device independent
Mobile taxonomy is articulated
Mobile taxonomy is flexible
#AppTaxonomy @andybywire

41. Taxonomy is rhetorical, place-making,
and tied to embodiment
Mobile taxonomy is device independent
Mobile taxonomy is articulated
Mobile taxonomy is flexible
#AppTaxonomy @andybywire

42. #AppTaxonomy @andybywire

51. 50%

57. “The time required to rapidly move to a target
area is a function of the distance to the target
and the size of the target.”
– Fitts’s law
#AppTaxonomy @andybywire

58. Huge navigation targets
Metaphors grounded in the physical world
Embodied patterns
#AppTaxonomy @andybywire

59. “The human sense of presence, of being at a
certain place in space, is fully determined by our
ability to enter into closed-loop interactions ”
- Andy Clark.
Supersizing the Mind
#AppTaxonomy @andybywire

60. Ecosystems

61. The argument
vs.
The articulation of the argument
#AppTaxonomy @andybywire

63. #AppTaxonomy @andybywire

64. Taxonomy is rhetorical, place-making,
and tied to embodiment
Mobile taxonomy is device independent
Mobile taxonomy is articulated
Mobile taxonomy is flexible
#AppTaxonomy @andybywire

65. Taxonomy is:
a crossroads of intent and embodiment
a foundation for cross channel place-making
a tool for building immersive, purpose-driven
organization systems based on embodied experience
#AppTaxonomy @andybywire

66. #AppTaxonomy @andybywire

68. Thank you.
Taxonomy for App Makers
@andybywire
#AppTaxonomy